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ANTHONY CROUCH
Woodstock, GA 30189
crouchant@gmail.com 678-313-7248
FINANCIAL MANAGEMENT & BUSINESS DEVELOPMENT
Seasoned, goal-focused executive with demonstrated track record of leading financial analysis and
information management functions while maintaining complex accounting objectives. In-depth P&L
experience across manufacturing, construction, IT, hospitality, real estate, and consumer-product
retail industries.
Proven expertise in small to medium sized private and family owned organizations, driving efficiency
and productivity through evaluation of financial management systems and consistently exceeding
objectives with gains in revenue, reductions in costs, and streamlined procedures. Strong leader with
success directing highly skilled financial management in support of corporate objectives.
Financial and Management Competencies
Workmen’s Compensation
Sales, Payroll & Use Taxes
Depreciation & Amortization
Foreign Exchange/Currency
IT Systems & Fixed Asset Register
General Ledger & Public Accounting
Financial Analysis, Ratio & P&L Duties
Accounts Payable & Wage Garnishments
Data Extraction & Analysis
Consolidated Financial Statements
Accruals, Budgeting, & Forecasting
Perpetual/Periodic Inventory Control
Strategic Planning & Revenue Growth
Change Management & Cost Analysis
Business Operations & Re-Organization
Start-Up Development & Risk Management
CAREER EXPERIENCE
DAVISONS DOWNTOWN LLC, Atlanta, GA
Controller/Operations, 6/2012 – 12/2016
Orchestrated seven-entity consolidated real estate investment of the Old Macy’s building (est. 1927)
in historic downtown Atlanta. Maintained accounting records, including all journals, cashbook data,
A/P and A/R entries, weekly wages and monthly salaries, bank and subsidiary ledger reconciliations,
consolidated P&L statements, 1099-INT and MISC. Refinanced long term mortgages,agreementsand
investor debts.
Key Contributions:
Instrumental in leading profitability efforts of 2015 - reduced overall annual losses by $1Mil as
well as all overhead expenses.
Increased tenant base, overall rental revenue, and the revenue of the self-operated Special
Event and Conference Center rental entity.
Independent Consultant, 4/2008 – 5/2012
Delivered contract/permanent staffing and administrative solutions within SAP environment for an IT
staffing company in Atlanta, GA called Reserve Consulting and Staffing and enhanced business
development and recruiting activities for, YER (USA), a national/international executive
finance/accounting talent placement agency in Atlanta, GA. Constructed a start-up business for The
Hantz Group in Detroit, MI, purposed with purchasing, storing and selling liquidated building supplies
2. ANTHONY CROUCH PAGE 2
nationwide. Executed overall purchasing functions of DiLaura Brothers in Detroit, MI, a national 10-
pin Bowling Distributor.
Created online storefronts through eBay and Craigslist to sell 10,000+ SKU items; consistently
ranked in Top 5 of eBay’s Home & Garden category for monthly sales.
Conveyed enhancements for an SQL database software program, including catalogued items,
new product creation, product close-outs and back order maintenance.
STAFFING PROFESSIONALS INC. Woodstock, GA
COO/CFO, 3/2005 – 4/2008
Directed SAP consultants mainly within the Aeronautics and Defense industries. Supervised
Accounting, Recruiting and HR staff and coordinated all daily operations. Enhanced internal
documentation conversion into electronic timesheets, expense reports, contracts and agreements
between consultants and clients. Automated weekly reconciliations of consultant travel and expense,
time and billing claims; encouraged a seamless client approval process for payment. Managed
company-wide data, internal backup and disaster recovery procedures.
Appointed as COO and minority co-owner; implemented dual-screen employee workstations.
Customized design, installation, implementation and maintenance of the new applicant
tracking database with unique user capabilities.
Re-engineered business development processes, concentrated exclusively on innovative SAP
software engagement, sourced clientele, and spearheaded marketing strategies.
Implemented incentive plans for recruiting through third party marketing services.
Increased turnover by 3,000% and revenue by 1,000% within first 18 months of employ.
Awarded USA Top 250 Women Owned Businesses 2007; Georgia Top 50 Women Owned
Businesses 2006 & 2007; and Georgia Top 100 Diversity Owned Businesses 2006 & 2007.
WEDGCO USA LLC, Canton, GA
Independent Consultant, 05/2001 – 03/2005
Spearheaded residential remodeling and construction services for start-up interior design business.
Executed all home repairs including basement finishing and deck build-outs; as well as all plumbing,
painting and electrical functions.
Performed consulting contracts with Lipsey Water, OneSource, and Play It Again Sports of
Kennesaw, GA.
Additional experience as the GRP Financial Controller/Branch Manager for Kenzan Tiles; Regional
Branch Manager for Kurlandbrik; Financial Controller/Manager of TwoSim Designs; Senior
Accountant for KPMG Aiken & Peat; and Commissioned Officer – Lieutenant of the South African
Defense Force.
EDUCATION AND CREDENTIALS
Bachelor of Commerce Accounting
Bachelor of Commerce Business Administration and Economics
UNIVERSITY OF PORT ELIZABETH – South Africa