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iPhiladelphia The 1 st  Kraft Foods EU application
Philadelphia goes digital Close to 3,000 Philadelphia recipes are available in Europe
Why iPhiladelphia?
 
What is iPhiladelphia? What is iPhiladelphia? Features 1 recipe at the time. Random recipes available via shaking of iPhon...
Which recipe would you fancy? <ul><li>You always  find an appropriate meal for every situation  in just a few seconds beca...
Collect your favourite recipes in your recipe box and tell friends by email about some delicious meals and snacks. Send sh...
iPhiladelphia downloads Results from Dec. 7 th  – May 30 th   118,509  Downloads 7  Countries 2,093 8,627 11,419 40,995 52...
iPhiladelphia - Active users Results from May 1 st  - May 31 st   Avg. of 2,043.9  active users / day
iPhiladelphia - New users A new user is a user who has just started using your application. Users are identified by unique...
iPhiladelphia - Session length Results from May 1 st  - May 31 st   Avg. of 9.3  mins /day
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Kraft Foods Europe; iPhiladelphia, Mobile Marketing Seminar

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iPhiladephia, presented by:
Priscilla Domicent
Philadelphia Innovation EU, Kraft Foods Europe

Published in: Technology, Self Improvement
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Kraft Foods Europe; iPhiladelphia, Mobile Marketing Seminar

  1. 1. iPhiladelphia The 1 st Kraft Foods EU application
  2. 2. Philadelphia goes digital Close to 3,000 Philadelphia recipes are available in Europe
  3. 3. Why iPhiladelphia?
  4. 5. What is iPhiladelphia? What is iPhiladelphia? Features 1 recipe at the time. Random recipes available via shaking of iPhone. Recipe browsing based on a search criteria Personal “Recipe Box” to store favorite recipes. Editable Shopping List. The overall rating of the recipe “ Tab Bar” at the bottom of the screen is nearly always present on the screen. This ensures the user can switch between the different sections of the application with a single finger tap.
  5. 6. Which recipe would you fancy? <ul><li>You always find an appropriate meal for every situation in just a few seconds because this App offers you a wide range of recipes. </li></ul><ul><li>They can be browsed by many different options like: </li></ul><ul><li>occasion </li></ul><ul><li>season </li></ul><ul><li>meal </li></ul><ul><li>time of day </li></ul><ul><li>time available </li></ul><ul><li>recently viewed </li></ul>Which recipe would you fancy?
  6. 7. Collect your favourite recipes in your recipe box and tell friends by email about some delicious meals and snacks. Send shopping lists to your partner or friends to provide the missing ingredients for cooking.
  7. 8. iPhiladelphia downloads Results from Dec. 7 th – May 30 th 118,509 Downloads 7 Countries 2,093 8,627 11,419 40,995 52,862 290 222
  8. 9. iPhiladelphia - Active users Results from May 1 st - May 31 st Avg. of 2,043.9 active users / day
  9. 10. iPhiladelphia - New users A new user is a user who has just started using your application. Users are identified by unique phone IDs (which vary by platform) to ensure that a user is in fact a unique new user and not just an installation. Results from May 1 st - May 31 st Avg. of 662 downloads / day
  10. 11. iPhiladelphia - Session length Results from May 1 st - May 31 st Avg. of 9.3 mins /day
  11. 12. Thank you!

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