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Stage 1 
The 
Preliminary 
Round 
Team Name: 
Name of first member: Ankit Sharma 
College Name: TAPMI, Manipal 
Name of second member: Chiti Shree 
College Name: TAPMI, Manipal
WHAT IS SOCIAL MEDIA??
SOCIAL MEDIA IS... 
• Social interaction among people 
• Sharing, creating and exchanging 
information and ideas in virtual 
communities 
• Social media depends on mobile and 
web based technologies to create highly 
interactive platforms 
o
SOCIAL MEDIA POPULARITY… 
• #1 online activity surpassing email and pornography 
• Two thirds of the global internet visit social networks 
• Social networks are growing 3x faster than internet rate 
• Social media is most influential in consumer purchase decision 
• Millions are creating content for social network web 
• One way marketing is for your parents, Ad campaigns are out ,Conversations are 
out 
• Social media is FREE
SOCIAL MEDIA EXPANSE
TYPES OF SOCIAL MEDIA?? 
 Collaborative projects ( Wikipedia) 
 Blogs and microblogs ( Twitter and Tumblr) 
 Content communities ( YouTube and DailyMotion) 
 Social Networking ( Facebook) 
 Virtual Game-Worlds (World of Warcraft) 
 Virtual Social Worlds ( Second Life)
PEOPLE’S COMMENT ABOUT SOCIAL 
MEDIA… 
 “Important part of my life that needs to be known to 
public”- Mahesh, TAPMI 
 “news current affairs and knowledge sharing”- 
Ankit, TAPMI 
 “Building Relationships”- Manpreet, TAPMI 
 “Exciting way to catch up with old friends”- Gaurav, 
TAPMI 
 “A new place that excites everyone but soon will be 
old school!”- Jagriti, TAPMI 
 “Fake and waste of time”- Arpit, TAPMI
CONNECTING PEOPLE… 
People don’t share facts… They share emotions.
MARKETING BUSINESSES 
45% 
40% 
35% 
30% 
25% 
20% 
15% 
10% 
5% 
0% 
Professional Usage of Social Media 
LinkedIn Wikis Skype Social Networking sites 
Professional Usage of Social Media
NEGATIVE IMPACT… 
Cyber Bullying Hollow Relationships 
Decreasing 
Productivity
NEGATIVE IMPACT 
Privacy Breaches

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What is social media

  • 1. Stage 1 The Preliminary Round Team Name: Name of first member: Ankit Sharma College Name: TAPMI, Manipal Name of second member: Chiti Shree College Name: TAPMI, Manipal
  • 2. WHAT IS SOCIAL MEDIA??
  • 3. SOCIAL MEDIA IS... • Social interaction among people • Sharing, creating and exchanging information and ideas in virtual communities • Social media depends on mobile and web based technologies to create highly interactive platforms o
  • 4. SOCIAL MEDIA POPULARITY… • #1 online activity surpassing email and pornography • Two thirds of the global internet visit social networks • Social networks are growing 3x faster than internet rate • Social media is most influential in consumer purchase decision • Millions are creating content for social network web • One way marketing is for your parents, Ad campaigns are out ,Conversations are out • Social media is FREE
  • 6. TYPES OF SOCIAL MEDIA??  Collaborative projects ( Wikipedia)  Blogs and microblogs ( Twitter and Tumblr)  Content communities ( YouTube and DailyMotion)  Social Networking ( Facebook)  Virtual Game-Worlds (World of Warcraft)  Virtual Social Worlds ( Second Life)
  • 7. PEOPLE’S COMMENT ABOUT SOCIAL MEDIA…  “Important part of my life that needs to be known to public”- Mahesh, TAPMI  “news current affairs and knowledge sharing”- Ankit, TAPMI  “Building Relationships”- Manpreet, TAPMI  “Exciting way to catch up with old friends”- Gaurav, TAPMI  “A new place that excites everyone but soon will be old school!”- Jagriti, TAPMI  “Fake and waste of time”- Arpit, TAPMI
  • 8. CONNECTING PEOPLE… People don’t share facts… They share emotions.
  • 9. MARKETING BUSINESSES 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Professional Usage of Social Media LinkedIn Wikis Skype Social Networking sites Professional Usage of Social Media
  • 10. NEGATIVE IMPACT… Cyber Bullying Hollow Relationships Decreasing Productivity