2. What is Social
Media?
Social media includes web-based and mobile technologies
used to turn communication into interactive dialogue
Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that
build on the ideological and technological foundations
of Web 2.0, and that allow the creation and exchange
of user-generated content.”
Social media is media for social interaction as a
super-set beyond social communication.
Social media has substantially changed the way
organizations, communities, and individuals communicate.
7. Advantages of Using
Social Media
Low cost
Unlimited access
Simplicity
Global reach
Contact building
Flexibility
Measurability
8. Disadvantages of Using
Social Media
Time consuming
Risk of negative comments
Fraud
News travels quickly
Takes on persona of author
Slightly Impersonal
9. Top 10 Inventions
of the Decade
Facebook (73%)
Iphone (62%)
Twitter (58%)
The MP3 (51%)
Satellite Navigation (46%)
Ipod (43%)
Youtube (39%)
High Definition Television (30%)
GHD Hair Straighteners (23%)
3D Films (19%).
14. 1 in 6. The number of marriages last year between
people who met through social media.
27 MILLION.
The average number of “tweets” per day on Twitter.
Social media is the best way to reach your
Influential customers, and the only way to reach your most cynical
ones.”
Social media is the crack cocaine
of the Internet. We want it, we need it,
and we go into withdrawal when we don't get enough of it.”