honda

2. Together We made a big Mark

3. Customer Meet : Activity Line up
1. Welcome of the Honda Shine 1cr Family
2. Individual Introduction of the customers
3. Explaining the distinct features of Honda Shine
4. Competition comparison
5. Tea & Snacks
6. Share your Shine Story
7. Test Ride & refer
8. Knowledge session on EW-AMC-Joy Club
9. Fun Hour for Customers & guests
10. Lunch/Refreshments

4. Today’s Agenda
Celebration
1CR Happy Family
prominent features Riding Experience Invite referrals Your Feedback

5. Let's Get to Know Our Customers
• Introduction Activity:
Asking Shine Customers to
Introduce themselves:
• Name of the Customer
• Occupation
• How long are they associated
with Honda Brand

6. • AMAZING COMFORT.
• AMAZING TECHNOLOGY.
• AMAZING FEELING.
• Honda presents the all-new Shine with
amazing eSP Technology and eco-
friendly BS-VI Engine that keeps emission in
check.
• Its ACG Starter removes gear meshing noise
and helps start the engine without a jolt.
• And its 5-Speed Transmission ensures that
your ride is always amazingly smooth.

7. Features of New Shine
eSP TECHNOLOGY SILENT START WITH ACG SIDE STAND ENGINE CUT-OFF
14%^ MORE MILEAGE
FRICTION REDUCTION

8. 5-SPEED TRANSMISSION DC HEADLAMP
3+3 YEARS WARRANTY
PACKAGE
ENGINE START/STOP SWITCH
INTEGRATED HEADLAMP BEAM
& PASSING SWITCH
MORE SEATING SPACE & EASY
GROUND TOUCH
5-STEP ADJUSTABLE
SUSPENSION
MORE GROUND CLEARANCE
& WHEELBASE
Features of New Shine

9. BOLD FRONT VISOR PREMIUM CHROME STROKE
ON SIDE COVER
ALL NEW METER DESIGN ALL NEW AERO TYPE FUEL CAP
Features of New Shine

10. Advanced Comfort/
convenience
Advanced style Advanced technology
Special Feature of New Shine
Aggressive tank Shroud
Energetic Graphics
Modern headlamp design
Sporty split alloy wheels
Bold rear stance
Elegant Chrome muffler cover
125cc engine with eSP
Fully digital meter
Eco indicator
Real time mileage display
Avg mileage display
Distance to empty display LED, DC Headlamp
Engine stop/ start switch
CBS with Equalizer
Gear position indicator
Service due indicator
Sealed chain

11. Honda Shine Hero Super Splendor
VS
Competition Comparison

12. Feature Advantage Benefit
Feature Shine
Super
Splendor
Advantage Benefits
Torque
11 Nm @
6000 rpm
10.6 Nm @
6000rpm
• Shine has better pickup.
• Easy to climb flyovers & inclined
roads.
Wheelbase 1285 mm 1273 mm • More stability
• Better stability at high Speed and
comfortable ride.
Seat height 791 mm 799 mm
• Seat height of Shine is lower than
Super Splendor.
• Person with average height can
easily put his feet on ground.
Silent Start with ACG  
• No gear meshing while starting.
• Fewer parts then conventional
starter system
• No cranking noise while starting.
• Less maintenance.
DC Headlamp   • No fluctuation of headlight
illumination with engine rpm.
• Travelling on rough roads & low
speeds in night will be more
convenient.
Integrated engine Start
/Stop Switch   • Start and stop engine with single
switch
• More convenience.
Integrated pass/beam
Switch   • 3 functions in single switch • More convenience.
Seal Chain   • Shine has seal chain compared to
conventional in super splendor
• Less maintenance & longer life.

13. People
3P
Dedicated front
office manpower
Sun rise Meeting & In-house
Training
Training on customer handling to all
the manpower
Customer Lounge
Digital POP
display
Delivery corner
5S at
workshop &
reception
Offering Snacks &
Beverages
Vehicle
decoration (Paper
floor mat, ribbon)
Customer
acknowledgement
stamp and
message
Reminder & PSF
calling to customers
Job &
Invoice
explanation
Customer Care
Information sharing
We Care Our Customer : Honda Service

14. Test Ride Counter
 An exclusive counter for Test ride.
 Take a ride, Provide a feedback.
 Goodies to customers
 Referral Coupon given to the
customer

15. REFERRAL SCHEME FOR SHINE CUSTOMER

16. REFERRAL SCHEME METHODOLOGY 1. A Referral coupon with
exclusive code will be given
to each customer.
2. Credentials of
Customer(Name, Contact
no.) will be registered
against the coupon code.
3. For each referral converted
into sales, the Customer
will get Offers & discounts
on the his existing vehicle
service & EW.
4. Also the new customer will
also get benefits for
referral.

17. Sr No Name Location
Contact Detail
[Sales/Service]
1 1027 2369 2585
2 57 191 165
3 135 325 266
N 41 98 87
Network Info. With map
[To be updated by Field Team as per dealer]

18. Customer Feedback Form
Sr No Please provide your kind feedback
Rating
(1-lowest & 5 highest)
1 How would you rate your today's event experience?
2 Will you recommend Honda Vehicle to your friends & Family?
3 Will you consider Purchasing Honda Shine in future?
4 How will you rate Honda Service Experience?
5 How will you rate Shine Riding Experience?
Name:
Contact No.
Address:
How old is your Honda vehicle:
Any Feedback/Suggestion in detail:

19. Thanks