Gear Head Mobile is a mobile auto repair business started by a USMC veteran to provide affordable auto repair services and entrepreneurship opportunities for veterans. They offer on-site auto repairs, maintenance, and parts delivery to residential and commercial customers. Their business model employs veteran mechanics who share in profits. Financial projections estimate $71k in annual sales and $10k profits per mechanic in year 1, growing to $3M annual sales and $900k profits by year 4 as the business expands to new cities. The company is seeking $350k in capital funding and investors to help combat high veteran unemployment.

1. Gear Head MobilWE ARE MOBILE MECHANICS
Rafael Iglesias, III
President, USMC Veteran
riglesias2@gmail.com
281-616-0291 Cell
www.ghmobil.com

2. Road map
WhyWe Exist?
Opportunity
Service Offerings
Business Model Business Owners
ServiceTeams
Profit Sharing
Income
ServiceTeams
Profit Sharing
Income
1 2
Veteran Opportunity
EmployeeOpportunity

3. Why we exist
Used vehicle owners
1. Expired repair warranties
2. Automotive shop repairs too expensive
3. Towing fees, rental car fees, inconvenience
Commercial fleet owners
1. Expired repair warranties
2. slow response times
3. Towing fees, down time, high Repair cost, Maintenance Tracking
GH Mobil is still lower
Than both shops!
Dealing with car problems has historically been a time-consuming and
frustrating experience, and very expensive

4. Our target customers
Used Car Owners
Commercial fleets
Roadside assistance
Parts delivery

5. Unique VALUE PROPOSITION
• We efficiently shift the point of service to our customer’s home or office using technology
• We pay higher than normal wages to employees
• And we provide affordable automotive repair services
WE WANT TO PROVIDE ENTREPRENEURSHIP OPPORTUNITY TO VETERANS IN ORDER TO
HELP COMBAT HIGH UNEMPLOYMENT RATE AMONG OUR VETERANS AND HELP REDUCE
THE NUMBER OF HOMELESS VETERANS.
GH Mobil is a means to an end

6. Opportunity
• Automotive Repair Industry Generates $63 Billion in annual sales.
• no single brand controls more than 10% of the market share.
• This means we at gh mobil have a lot of room to leverage our brand, exploit our business model,
and gain a share of the total auto repair market.
• In 2015, statista reported that there are a record-setting 260 million cars
on the u.s. roadways, and Americans are keeping their cars longer.
• the average age of cars is 11.6 years — and they’re just getting older. The growing number of
older cars means more opportunities for us and our business owners to make a profit.
Number ofVehicles Registered in the U.S. from
1990 – 2015 (in 1,000s)
This graph shows the number of vehicles in the U.S. from 1990
through 2015. Some 263.6 million vehicles were registered
here in 2015.The figures include passenger cars, motorcycles,
trucks, buses, and other vehicles.The number of cars sold in
the U.S. per year stood at 7.7 millions in 2015.

7. Service offerings
Automotive repairs Automotive parts
• Perform Automotive repair Services on all
makes and models
• Range from standard maintenance to major
repairs
• Commercial fleet maintenance programs
• Sell automotive parts
• New/used automotive parts Available
• Deliver automotive parts
• Sell extended warranties on parts
Approx. 75% GPM
Approx. 50% GPM

8. Business model
• With high profit margins, we can create an organization that provides business opportunity to veterans.
• The opportunity to own their own business with little to now capital down is achievable under this business
model.
• GH Mobil will build a business for veterans by making them independent business owners.
• By creating private limited companies, gh mobil and the veteran business owner can work together as a team to
build a money making machine to support our veterans and their families! (the Means to the end)
• “Skin in the game”

9. “The Financial model”
Lower limit Upper limit
Day week month
$500.00 $3,500 $15,166
Day week month
$1,500 $10,500 $45,500
1 unit (service truck)
80% Utilization
70% Utilization
$145,593/yr
$127,394/yr
$436,800/yr
$382,200/yr
@30% PM =
$38,218 / YR
@30% PM = $114,660 /
YR
1 unit (service truck)

10. repair ticket
real samples
Dispatch / Diagnostic Fee: $80.00 $10.00 Dispatch 87.5%
Water pump Replacement: Labor: $392.08 $98.02 Labor 75%
Parts: $652.92 $440.69 parts 32.5%
2010 bmw 335i
$1,389 - $1,611 LRS $1,115.00 Revenue $548.71.00 COGS
$1,605 Dealership
Sales Ticket COGS GPM
50.11%
Dispatch / Diagnostic Fee: $60.00 $10.00 Dispatch 83.33%
Engine misfire: Labor: $255.00 $63.75 Labor 75%
Part: $250.00 $150.00 part 40%
2007 Mercedes-Benz E350
$592 - $813 LRS $565.00 Revenue $223.75 COGS
$988 Dealership
GPM
60.04%
Yield

11. Service team
Call Centercustomer
• Needs Auto Repairs • Gives estimates over the phone
• Books available mechanics on our scheduling software
• Makes money on each successful service call
• Maintains communications with customer
• Determines if the customer will provide parts or not
Dispatch Available Mechanic
• Our mechanics work from home
• Get to spend time with their family
• Service Vehicle and Tools stored with mechanic
• When dispatch comes through, they respond to a service call

12. Service team
Mechanic diagnose vehicle
NEED Parts?
Parts Distributor has 49 locations
Dealership

13. Go to market
• Online Advertising
• Google
• Facebook
• Bing
• SEO
Cost
Time
$35/Day
Feb 2016
$200/Day
Jan 2017 Feb 2017
• Word of mouth
• Repeat customers
• Build trust among our current clients
• Sales staff for commercial customers

14. Customer serviced
• 125 residential Customers
• 1 Commercial Fleet
• w/19 vehicles
• 252 Work Days Avg 16.88 Calls / Day
• Approximately 25 calls per day
• 12% scheduling Rate per Day w/1Mechanic

15. Competitive analysis
Major Competitor Strength Weakness Competitive Strategy
Raised 32 Million funding
Technologically advanced
Boat load of advertising funds
Man power
Pay 40/hr on jobs
CRM (Customer Relationship Manager)
Mechanics are 1099
No employee loyalty
No customer loyalty
No commercial fleet management systems
Firm prices
Mechanics are employees
Mechanics share in profits
Veteran owned and operated
Locally owned vs national chain
Builds loyal customer base
Prices are negotiable
LOCALLY OWNED
GOOD AMOUNT OF ADVERTISING FUNDS
HEAVY CUSTOMER CALL VOLUME
Independently OWNED
GREAT MECHANIC
AFFORDABLE PRICES
NO EMPLOYEES
SELF OPERATED
NO FOLLOW UPS
NO MARKETING PLANS
NO CRM
UTILIZE TECHNOLGY, CRM
SEEKING TO EXPAND
FOLLOW UP WITH CUSTOMERS
Marketing PLAN
LOWER PRICES
24/7 service
Locally owned
Fair amount of advertising
Low, low, prices
Repair shop
Veteran on staff tank mechanic
Experienced staff
Well specialized and equipped
Not 24/7
Overhead too high due to having a repair shop
Reduced advertising spend
24/7 service
Purely mobile mechanics
Low overhead
Does not leverage CRM
Claim to have 12 units
Repair shop
24/7 service
Good advertising funds
Free towing
Overhead high repair shop and 12 units
No follow up
No crm
Low pay mechanics
Well paid employees
Crm is a priority
Low overhead
Employee shared profits
Over 20+ independent mobile mechanics in Houston

16. Financial projections
Next 3 yrs.
year 2
year 1
2 Service Trucks
10k in Toolsand Equipment
120 customers
1 commercialclient
71K Sales
11K in Profit
1 call center operator
3 More Service Trucks
4 Service TeamsRunning in Houston
20K in Toolsand equipment
1 service team in Dallas
2 call center operators
$636K Sales
$191K in Profit
5 commercialclients
year 3
3 More Service Trucks
4 Service TeamsRunning in Dallas
30K in Toolsand equipment
1 service team in sanAntonio
4 call center operators
$1.2M Sales
$382K in Profit
8 commercialclients
year 4
3 More Service Trucks
4 Service TeamsRunning in sanAntonio
30K in Toolsand equipment
1 service team in Austin
6 call center operators
$1.9MSales
$573K in Profit
10 commercialclients
2 Veterans owning their own business
EachGenerating 71K in Sales
With 10k profit
5 Veterans owning their own business
EachGenerating 71K in Sales
With 10k profit
5 Veterans owning their own business
EachGenerating 71K in Sales
With 10k profit
Est 778K in Sales
211K Profits
Est 1.8m in Sales
500K Profits
Est 3m in Sales
900K Profits

17. What we are looking for
• Approximately 350k in capital funding
• Looking for investors who are up for the challenge
• Looking to create a board of directors that will help guide the organization to reach or exceed its goals