MARKETING OF SERVICES

1. Presented By
Anju Dony
M150011MS

2. COMPETITORS
 DHL,FedEx
 Competitive advantage of Desk To Desk Courier And
Cargo Ltd is the franchisees
 DTDC India provides various services ranging from
Domestic to International services, Premier express,
supply chain solutions to name a few.

4. PRODUCT:

5. PRICEWeight slab City
Plus
Regional
Plus
Zonal
Plus/blue/green
Metro
Plus/blue
Metro
Plus/blue/green
First 500 gms Rs 80 Rs 130 Rs 155 Rs 180 Rs 215
Addi. 500 gms Rs 25 Rs 50 Rs 70 Rs 105 Rs 130
10.1-25 kg (per
kg)
Rs 50 Rs 80 Rs 115 Rs 180 Rs 225
30.1-50 kg(per
kg)
N.A Rs 65 Rs 95 Rs 140 Rs 180
50.1 -100 kg(per
kg)
N.A Rs 55 Rs 80 Rs 125 Rs 170
100 kg above(per
kg)
N.A Rs 50 Rs 70 Rs 110 Rs 150

6. Calculation:
 For Air Express & Air Cargo:
 Length x Breadth x Height (in cms)
6000
For Surface:
 Length x Breadth x Height (in cms)
4750
For International:
 Length x Breadth x Height (in cms)
5000
 For R-Express booking under Priority product, if any
dimension of the parcel exceeds 110cms then 2 times the
weight (Gross or Volumetric, whichever is more) is directly
charged to the customer as the railway authorities charge the
same.

7. PLACE

8. International
-Air Express
-Air Cargo
Domestic
-Air Express
-Air Cargo
-Surface Cargo

9. PROMOTION:
Nationally DTDC offered different promotional activities during
the festival season:

10. Locally:
Given below are the way through which the local franchisee does
promotion:
 Hoardings
 Newspaper & pamphlets

11. PEOPLE
DTDC with 13,000 individuals as its strength, delivers at over
10,000 zip (pin code) areas, handling 10 million consignments
every month.
DTDC serves over 240 international destinations.
Mostly the scenario is franchising and the total employees in a
state office can be accounted as
1: Office Manager
2: Field Manager
3: Delivery staffs

12. PHYSICAL EVIDENCE

13. PROCESS
 Order Receiving 10:00am To 7:00pm
Packaging and disposing at H.O - 7:30 pm -7:45pm
Packaging and despatching (Other than City)-8:30 pm-9:30 pm

14. Changes to be made:
 Promotion: more advertisements can be provided on
electronic channels
 Price: price slashing
 Process: the timing to 24*7 & more innovation in
tracking
 Place: direct collection centers and regional branches
 Product: reliable and time definite
 Physical evidence: desk executives and help centers
 People: staffs from surrounding communities
 hire people with experience in SCM

16. Inefficiencies
 Tracking is web based and sms based: development of
an app
 More complaints that are not resolved
 Not enough employees
 Press mentions are less in technological sites

17. Hi touch to low touch: online store
location app
 Location info and dynamic, flexible views of routes
 Eg: FedEx uses app employed by Microsoft virtual
earth
 More innovation and best usage of technology