Customer Feedback just got better thanks to: Mobile Notifications!

1. Customer Feedback just got better thanks to: Mobile Notifications

2. © Point Shout www.pointshout.com
NEW FEATURE
Mobile Notifications
Encourage on-going
customer feedback with mobile notification
reminders

3. © Point Shout www.pointshout.com
Table of Contents
1
Technology
2
5 Rules of
Effective
Notifications
3
FAQ
4
Final
Thoughts
Mobile Notifications is a great marketing channel for keeping your customers informed with latest offers and promotions.
What is really exciting about this new marketing channel is the opportunity to serve customers and encourage their loyalty like never before.
Here at Point Shout, we help you to stay in contact with your customers by offering the best marketing features possible.
That is why we developed this Guide Presentation so you can better understand the advantages and answer all of your questions.

4. Technology
.
© Point Shout www.pointshout.com
How to receive Mobile Notifications
Search “Point Shout” in app store
Download and Install “Point Shout” app
Click “Allow” to receive push notifications

5. Technology
.
© Point Shout www.pointshout.com
How to set up Mobile Notifications on Point Shout interface
Schedule the message: Date, Hour, Minute, Second
Add a 100 characters
text that you want to send
“Location” that you want the notification to be sent
Target the Notification:
Gender, Age & Civil Status or All

6. “Push notifications should be about their life and what’s going to help them at that moment in time.”
Stephen Riley BBDO Proximity
© Point Shout www.pointshout.com

7. 5 Rules of Effective Notifications
© Point Shout www.pointshout.com
1
“The Best Notifications are the one that can be Scheduled”
You can schedule the date/hour/minute/second that you want to send your message. We give you complete control over when the messages are delivered.
“Improve Engagement with Relevant Messages”
Think about what the customer wants to see, not what you want to say. Nobody likes a standard message. Be concise and attractive in the message that you send.
“Good Notifications have to be Consistent with your Brand”
Consistent communication in every message that you send is the key element in building a strong relationship with your customers.
2
3

8. 5 Rules of Effective Notifications
.
© Point Shout www.pointshout.com
4
“The Best Notifications deliver an Engaging Experience”
The goal is for users to look forward to your push messages and respond to them by visiting your venue.
“The Best Notifications should be Measured”
Owners and marketers can increase the effectiveness of push messages by measuring customer engagement triggered by push—how many times the venue was visited, how many reservations did it receive, how many people took advantage of the promotion...
5

9. FAQ
.
© Point Shout www.pointshout.com
Is the Mobile Notification message sent immediately?
Usually Yes, but there can be a delay. Each Mobile Notification is sent to Apple Servers, so sometimes there can be a short delay.
Will all the Mobile Notifications that I send be delivered to my customers?
Since the Mobile Notifications are sent to Apple Servers, in rare circumstances not all of the messages will be delivered to your customers. That is why we can’t guarantee that all of your Mobile Notifications will be received.
How many Mobile Notifications can I send?
We don’t want to spam our App users, so each company can send only 2 mobile notifications/week/location. If you have more locations, the rule applies to each location.
Can I send the Mobile Notifications to all Point Shout Users?
No, you can send the Mobile Notifications only to users that submitted a survey for one of your venue locations.
Which Point Shout clients can send Mobile Notifications?
All Point Shout customers can send Mobile Notifications: Free, Standard, Pro and Custom.

10. Final Thoughts
.
© Point Shout www.pointshout.com
Mobile Notifications is becoming one of the most important marketing channel for consumer interaction.
Unlike other marketing channels, mobile notifications connectyou immediately with your customers. Now you can directly communicate with them.
Remember the 5 Rules of Effective Notifications so you can fully take advantage of this powerful Marketing Channel.
Creating unpleasant Mobile Notifications may confuse and even anger your customers, which will only hinder your long-term success.
We encourage you to incorporate Mobile Notifications in every marketing campaign that you create.
!

11. Ionut DanifeldCo-founder & MarketingM +32 (0) 484 307 924E ionut.danifeld@pointshout.com
Thank You!