LIFTd is a carpooling app that aims to address issues like high traffic, pollution, and driving hours. The app allows drivers to offer available seats and passengers to book seats. Users can choose drivers or passengers based on preferences like gender or occupation. The goal is to make rides cheaper and more sustainable by sharing. The marketing plan discusses launching the app in cities and towns across India, with targets of 500,000 users within two fiscal years. It outlines strategies for user acquisition, partnerships, pricing, and building a brand positioned as "sharing the planet." Tactics include cashbacks, filters, GPS safety, and building an online community.

1. THE
Marketing
Plan

2. Life is a journey, enjoy the ride and
make a difference.

4. EXECUTIVE
SUMMARY

5. • Present scenario:
Major problems that everyone is facing on a daily basis:
• High traffic
• High pollution
• Stressful long driving hours
• pocket expense
Carpooling can be effective solution
LIFTd is a new approach of implementation where carpooling is
addressed in an innovative way.

6. How LIFTd Works?
CLICK
With just few clicks:
• Driver can offer
available seats
• Passenger can avail
seats
RIDE
Ride the way you choose to:
• Pick the driver or
passenger you want(e.g.
women only, senior
citizen, college goers etc.)
• Choose the space and
comfort
SAVE
Sharing makes the ride
both cheaper and
sustainable

7. SITUATION
ANALYSIS

8. • No. of Registered Car users (in million)
Maharashtra: 25.6
Tamil Nadu: 22.5
Uttar Pradesh: 21.6
Gujarat: 18.7
Karnataka: 14.8
Rajasthan: 12.4
Madhya Pradesh: 11.1
Kerala: 9.6
Delhi: 8.9
Andhra Pradesh: 7.9
• India's carbon emission increased by over 5% in 2015.

10. JULY’17: App Launch
SEPT’17: 5000+ Users in MNCs (50+ cars registered)
DEC’17: 10000+ Users in MNCs ; 1000+ users in small
towns
FEB’18: Premium App Launch ; 20000+users in MNCs ;
5000+users in small towns ; over 1000+ cars registered
2nd Fiscal Year:500000+ Users in MNCs ; 20000+ Users in
small towns ; 5000+ cars registered

11. STRATEGY

12. COMPANY
COMPETITOR
CAR
OWNER
RIDER
VALUE

13. TARGET MARKETS

14. TARGET GROUPS
Seniors
Citizens

15. COLLABORATION

16. COMPETITPORS
LIFTd aims to dominate its competitors on following grounds:
SERVICE GEOGRAPHIC TECHNOLOGY

17. Points of Parity
ITPORS
• Carpooling App
• Car finding and booking service
• App based booking
• Platform for people to contribute their bit for
planet.

18. POINT OF DIFFERENCE
• RANDOM CASHBACKS ON EACH RIDE
• RS. 20 CASHBACK ON SUGGESTING A FRIEND
• FILTERS FOR CHOOSING CO-PASSENGERS
• GPS FOR SAFETY
• AVAILABLE BOTH IN MNCs AND SMALL TOWNS
• CARBON FOOTPRINT REDUCING AMBASSADOR
• EXCITING GIFTS ON EVERY RIDE
• CONSISTENT CUSTOMERS GET 10 LITRES FREE AT
THE END OF MONTH

19. TACTICS

20. PRODUCT
Free Feature:
• Cashless Payments
• Personalized Experience
• User friendly interface
• Free usage till 8 months
• Cash backs on sharing with friends
Premium Feature:
• Random cash backs on each ride
• Filters for choosing Co-passengers
• GPS for security

21. SERVICES

22. Personalized
smartphone apps
Analysis of
answer reviews
GPS For Security Cashbacks

24. BRAND
WE WILL POSITION
OUR APP IN THE MINDS
OF CONSUMERS AS
“SHARE THE RIDE
BECAUSE WE SHARE
THE PLANET”
LIFTd IS THE MOST
RELIABLE AND SAFE
CARPOOLING APP
WHICH OFFERS ITS
SERVICES IN
SUBURBAN TOWNS
TOO.

25. PRICING
Rs. 3.50 per km to be
paid by rider.
Rs.3.00 per km to the
car owner.
SUBSCRIPTION
RS. 150 PER MONTH
RS. 1600 PER YEAR

26. Building social
community on
Facebook, Twitter
etc.
Blogs
LIFTd Website
Featuring emails
COMMUNICATION

27. DISTRIBUTION
WEBSITE

28. IMPLEMENTATION

29. CEOO
Chief Financial
officer
Head of Marketing Head of Business
Development
Chief Technical
Officer
Marketing TeamFinancing Team
Content &
Consulting Team Technical Team
ORGANISATIONAL
STRUCTURE

30. BUISNESS PROCESS

31. 1.App testing and Official Launch
Customer Feedback
App Updates
2.Maintain financial levels of performance and
records
3.Develop strategies to enter new cities &
Strategic Management

32. EXHIBITS

33. DISCLAIMER
CREATED BY
ANJALI SETIYA, GBPUAT, PANTNAGAR
DURING AN INTERNSHIP UNDER PROF.
SAMEER MATHUR, IIM LUCKNOW