Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Frugal Innovation

3,359 views

Published on

The presentation is about frugal innovation. Its about how innovators can innovate their product to serve the volume markets. One challenge is how high value and high margin brands create products for volume markets and low margin markets. The presentation reduces the complexity of the concept and dwells on the discussion on brand innovation and brand translation in frugal markets. Typically firms operating in frugal markets end up positioning themselves as poor mans product, thus labeling an individual are poor. This strategy can backfire, on the other hand using unethical methods of marketing products to marginal markets can stigmatice the whole industry. Thus product developers have to be critical and thoughtful while innovating for low margin markets. One fine example for frugal innovation is Life-boy soap and Nirma washing powder.

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Frugal Innovation

  1. 1. Anirudh Agrawal, PhD Fellow, CBS CSR
  2. 2. Contents • Frugal Innovation – – – – – Transportation Microfinance FMCG : fast moving consumer goods Energy Drinking Water • Water Harvesting – Sanitation – Telecommunication – Health Care • Activity: Brand Management • Theoretical Perspective on Frugal Innovation • Criticisms Anirudh Agrawal, PhD Fellow, CBS CSR
  3. 3. http://www.youtube.com/watch?v=FYIwa3Y1KA o#t=157 Anirudh Agrawal, PhD Fellow, CBS CSR
  4. 4. Frugal Innovation • Design to extreme affordability • Strategic thinking towards volume markets • Creativity and innovation towards extreme affordability • Design, engineer and produce for marginal markets • Translating and innovating a high margin brand for low margin markets • Creating and innovating towards branded and quality products for marginal markets Anirudh Agrawal, PhD Fellow, CBS CSR Frugal innovation blogpost, stanford.edu, uni. Santabarbara – frugal innovation centr
  5. 5. Frugal Innovation Market Potential Anirudh Agrawal, PhD Fellow, CBS CSR Source : WRI 2008
  6. 6. Anirudh Agrawal, PhD Fellow, CBS CSR
  7. 7. Transportation 120 billion dollars Anirudh Agrawal, PhD Fellow, CBS CSR
  8. 8. Anirudh Agrawal, PhD Fellow, CBS CSR
  9. 9. Anirudh Agrawal, PhD Fellow, CBS CSR
  10. 10. Anirudh Agrawal, PhD Fellow, CBS CSR
  11. 11. Anirudh Agrawal, PhD Fellow, CBS CSR
  12. 12. Anirudh Agrawal, PhD Fellow, CBS CSR
  13. 13. Anirudh Agrawal, PhD Fellow, CBS CSR
  14. 14. Anirudh Agrawal, PhD Fellow, CBS CSR
  15. 15. Electric Tricycle Anirudh Agrawal, PhD Fellow, CBS CSR
  16. 16. Micro-Finance Anirudh Agrawal, PhD Fellow, CBS CSR
  17. 17. Financial Services Pyramid Anirudh Agrawal, PhD Fellow, CBS CSR
  18. 18. What Is Microfinance? • Microfinance is the offer of financial & non-financial services to people excluded from the traditional banking system. The services are adapted to the needs of the target populations. MICRO • Micro-entrepreneurs • Self-employed • Low income populations • Excluded populations FINANCE • Business & educational loans • Savings • Micro-insurances • Remittances • Micro-entrepreneur training • Coaching & workshops on health, hygiene, etc. Anirudh Agrawal, PhD Fellow, CBS CSR
  19. 19. Microfinance Stories • Grameen bank • SKS Microfinance Anirudh Agrawal, PhD Fellow, CBS CSR
  20. 20. Fast Moving Consumer Goods • • • • • • • • Sampoo Bathing Soaps Beauty Items Utensils Coolers and ACs Refrigerators TV sets Washing Machine Anirudh Agrawal, PhD Fellow, CBS CSR
  21. 21. Anirudh Agrawal, PhD Fellow, CBS CSR
  22. 22. Anirudh Agrawal, PhD Fellow, CBS CSR
  23. 23. Anirudh Agrawal, PhD Fellow, CBS CSR
  24. 24. Washing machine Anirudh Agrawal, PhD Fellow, CBS CSR
  25. 25. Story of Nirma Anirudh Agrawal, PhD Fellow, CBS CSR
  26. 26. Story of Lifeboy Anirudh Agrawal, PhD Fellow, CBS CSR
  27. 27. Cooling in Summers Anirudh Agrawal, PhD Fellow, CBS CSR
  28. 28. Earthen Refrigerator Anirudh Agrawal, PhD Fellow, CBS CSR
  29. 29. Water Cooler Anirudh Agrawal, PhD Fellow, CBS CSR
  30. 30. Grameen Danone Anirudh Agrawal, PhD Fellow, CBS CSR
  31. 31. Estimated Frugal Market for Energy 500 billion dollars Source: WRI 2008 Anirudh Agrawal, PhD Fellow, CBS CSR
  32. 32. Anirudh Agrawal, PhD Fellow, CBS CSR
  33. 33. Anirudh Agrawal, PhD Fellow, CBS CSR
  34. 34. Anirudh Agrawal, PhD Fellow, CBS CSR
  35. 35. Anirudh Agrawal, PhD Fellow, CBS CSR
  36. 36. Frugal Market for Water Source: WRI 2008 Anirudh Agrawal, PhD Fellow, CBS CSR
  37. 37. Anirudh Agrawal, PhD Fellow, CBS CSR
  38. 38. Anirudh Agrawal, PhD Fellow, CBS CSR
  39. 39. Water Harvesting Anirudh Agrawal, PhD Fellow, CBS CSR
  40. 40. Anirudh Agrawal, PhD Fellow, CBS CSR
  41. 41. Grameen Veolia Business Model Anirudh Agrawal, PhD Fellow, CBS CSR
  42. 42. Sanitation: Story of Sulabh Anirudh Agrawal, PhD Fellow, CBS CSR
  43. 43. Pay as you use model for Sanitation Anirudh Agrawal, PhD Fellow, CBS CSR
  44. 44. Sanitation: Poop Truck Anirudh Agrawal, PhD Fellow, CBS CSR
  45. 45. Health Care • GE Portable device • http://www.youtube.com/watch?v=yB47wxb6sY Anirudh Agrawal, PhD Fellow, CBS CSR
  46. 46. Arvind Eye Care Anirudh Agrawal, PhD Fellow, CBS CSR
  47. 47. Aravind Eye Care Van Anirudh Agrawal, PhD Fellow, CBS CSR
  48. 48. Emergency Medical Services Anirudh Agrawal, PhD Fellow, CBS CSR
  49. 49. Life Spring Hospitals Anirudh Agrawal, PhD Fellow, CBS CSR
  50. 50. Estimated Frugal market of Housing Anirudh Agrawal, PhD Fellow, CBS CSR Source: florence rizzo and anirudh agrawal YT summer school
  51. 51. Modular Housing Anirudh Agrawal, PhD Fellow, CBS CSR
  52. 52. Prefabricated Houses Anirudh Agrawal, PhD Fellow, CBS CSR
  53. 53. ICT Anirudh Agrawal, PhD Fellow, CBS CSR Source: florence rizzo and anirudh agrawal YT summer school
  54. 54. Examples • • • • Nokia Asha for developing Markets 100 dollar laptop 20 dollar tablet Grameen Telenor Joint Venture Anirudh Agrawal, PhD Fellow, CBS CSR
  55. 55. Activity • Discuss in group of 3-5, how will a high margin brand strategise its brand and manage frugal innovation. • Example: Arla innovating high energy, high nutirient yogurt for poor countries Anirudh Agrawal, PhD Fellow, CBS CSR
  56. 56. Theoretical Perspective Anirudh Agrawal, PhD Fellow, CBS CSR www.frugal-innovation.com
  57. 57. Criticism and Caution • Ethical Marketing • Quality Management • Labeling and Framing Anirudh Agrawal, PhD Fellow, CBS CSR
  58. 58. Ethical Marketing Anirudh Agrawal, PhD Fellow, CBS CSR
  59. 59. Ethical Marketing Anirudh Agrawal, PhD Fellow, CBS CSR
  60. 60. Labeling and Framing : Poor Mans’ car Anirudh Agrawal, PhD Fellow, CBS CSR
  61. 61. Further readings Anirudh Agrawal, PhD Fellow, CBS CSR Source: florence rizzo and anirudh agrawal YT summer school

×