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Last Lecture
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Institutional theory/Frames
Institutional Logic
Institutional Void
Institutional Memory
Institutional work
Institutional entrepreneurship
Embedded Agency
Legitimacy
Bricolage and Bricoleur
• How entrepreneurs find solutions from
nothing?
• How at times we are amazed by creations that
seems exemplary?
• How entrepreneurs manage conflicts within
organizations?
http://www.youtube.com/watch?v=D2enG7NzWgo
Activity 1
• You are a investment manager in a social
enterprise investment fund like Acumen Fund
• You have to make an investment of 100,000
dollars in a social business idea that generate
scalable social impact and is financially
sustainable
• Use your leanings from previous classes and
discuss with your colleagues
– How will you choose the organization to make an
impact investment?
What is Bricolage?
• Construction or creation of a work from diverse set of
things that happen to be available or a work created by
such a process
• Applying combinations of resources already at hand to new
problems and opportunities
• Bricolage is about making do with pre-existing
resources, and creating new products from the tools and
materials at hand. While bricolage has been identified in
prior literature this article makes the first attempt to
operationalize this construct in a formal test of hypotheses.
• Process involving the innovative use and combination of
resources to pursue opportunities to catalyze social change
and/or address social needs (Mair and Seelos, 2006)
Resource Mobilization in International Social Entrepreneurship:
Bricolage as a Mechanism of Institutional Transformation, DEsa
• The construction or creation of a work from a diverse
range of things that happen to be available. The core
meaning in French being, "fiddle, tinker" and, by
extension, "to make creative and resourceful use of
whatever materials are at hand (regardless of their
original purpose)”

• The word is the equivalent of the English do it yourself
and is seen on large shed retail outlets throughout
France.
• A person who engages in bricolage is a bricoleur
Who is a Bricoleur?
• Jack of all trades
• Produces a bricolage, that is a pieced
together, close-knit set of practices that provide
solutions to a problem in a concrete situation
• The Social Entrepreneur as Bricoleur uses the
resources available to him under contingent
situations .
• The Bricoleur is adept at performing a large
number of diverse tasks ranging from
research, analayis, networking, prototyping, mark
eting, project management, vision centric
Successful enterprise that use Bricolage
• Knowledge of resources and capabilities
• Analysis of capabilities and environment
requirements
• Risk taking and innovation
• Self correcting and feedback seeking
Institutional Bricolage
• This notion of institutional bricolage denote a
process whereby institutions are constructed
through borrowing practices and styles of
thought that are already part of existing
institutions
– Institutional entrepreneurs
– Embedded agency
Domenico,Haugh,Tracey 2010
• Making Do
– Creating something from nothing (e.g., new market or
service where none existed beforehand)
– Using discarded, disused, or unwanted resources for
new purposes
– Using hidden or untapped local resources that other
organizations fail to recognize

• Creation of Social Value
– Making adjustments
– Improving and adapting
• A refusal to be constrained by limitations
– Trying out solutions to counteract limitations imposed
by institutional/ political settings
– Subverting limitations imposed by available resource
environments in their ability to create social value

• Stakeholder Participation
–
–
–
–

Social networking activity
Adaptation of governance structures
Access to expertise/new contacts
Persuading stakeholders to leverage resources for the
enterprise
• Improvisation
– Adapting standard ways of working and creative
thinking to counteract environmental limitations links
with a refusal to be constrained by limitations
– Initiating a range of projects and constantly
responding to opportunities
– Embedded agency and community engagement

• Persuasion
– Influence derived from social legitimacy
– Political activity to control local agendas
– Aquisition of new resources from stakeholders
Baker, T., Nelson, R. E., & Carolina, N. (2013). Creating Something
from Nothing  Resource Construction through Entrepreneurial
:
Bricolage, 50(3), 329–366.
Baker, T., Nelson, R. E., & Carolina, N. (2013). Creating Something
from Nothing  Resource Construction through Entrepreneurial
:
Bricolage, 50(3), 329–366.
Resource Based View of the Firm
Tangible resources

Intangible
Resources

Organizational
Capabilities

Sustainable
Competiveness

Financial
resources, Assets

Reputation,
Legitimacy

Learning Capability

Rare

Human Resources

Brand,
Research and
Development
capability

Capital raising
capability

Difficult to
imitate

Patents,
technologies

Market Access,
Supply and
distribution

SupplierManufactureConsumer-Service
Network

Difficulty to
substitute
Form of Capital
•
•
•
•
•
•
•
•
•

Money
Public Capital
Social Network
Tourism
Culture
Arts
Environment well being
Health
Moral Capital
Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (n.d.). Building Social
Business Models: Lessons from the Grameen Experience. Long Range
Planning, 43(2-3), 308–325. doi:10.1016/j.lrp.2009.12.005
Activity 2
• You are a management consultant for a Danish
MNC
• You have to advice Danish firm (your choice)
to partner (Joint venture) with a developing
country firm in creating innovative social
solutions
– Discuss using SWOT Analysis
Revise
• Institutional framework
• Bricolage and bricoleur
• Ressource based view

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Theories of Social Entrepreneurship Part2

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  • 2. Last Lecture • • • • • • • • Institutional theory/Frames Institutional Logic Institutional Void Institutional Memory Institutional work Institutional entrepreneurship Embedded Agency Legitimacy
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  • 8. • How entrepreneurs find solutions from nothing? • How at times we are amazed by creations that seems exemplary? • How entrepreneurs manage conflicts within organizations?
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  • 24.
  • 25.
  • 27. Activity 1 • You are a investment manager in a social enterprise investment fund like Acumen Fund • You have to make an investment of 100,000 dollars in a social business idea that generate scalable social impact and is financially sustainable • Use your leanings from previous classes and discuss with your colleagues – How will you choose the organization to make an impact investment?
  • 28.
  • 29. What is Bricolage? • Construction or creation of a work from diverse set of things that happen to be available or a work created by such a process • Applying combinations of resources already at hand to new problems and opportunities • Bricolage is about making do with pre-existing resources, and creating new products from the tools and materials at hand. While bricolage has been identified in prior literature this article makes the first attempt to operationalize this construct in a formal test of hypotheses. • Process involving the innovative use and combination of resources to pursue opportunities to catalyze social change and/or address social needs (Mair and Seelos, 2006) Resource Mobilization in International Social Entrepreneurship: Bricolage as a Mechanism of Institutional Transformation, DEsa
  • 30. • The construction or creation of a work from a diverse range of things that happen to be available. The core meaning in French being, "fiddle, tinker" and, by extension, "to make creative and resourceful use of whatever materials are at hand (regardless of their original purpose)” • The word is the equivalent of the English do it yourself and is seen on large shed retail outlets throughout France. • A person who engages in bricolage is a bricoleur
  • 31. Who is a Bricoleur? • Jack of all trades • Produces a bricolage, that is a pieced together, close-knit set of practices that provide solutions to a problem in a concrete situation • The Social Entrepreneur as Bricoleur uses the resources available to him under contingent situations . • The Bricoleur is adept at performing a large number of diverse tasks ranging from research, analayis, networking, prototyping, mark eting, project management, vision centric
  • 32. Successful enterprise that use Bricolage • Knowledge of resources and capabilities • Analysis of capabilities and environment requirements • Risk taking and innovation • Self correcting and feedback seeking
  • 33.
  • 34.
  • 35. Institutional Bricolage • This notion of institutional bricolage denote a process whereby institutions are constructed through borrowing practices and styles of thought that are already part of existing institutions – Institutional entrepreneurs – Embedded agency
  • 36. Domenico,Haugh,Tracey 2010 • Making Do – Creating something from nothing (e.g., new market or service where none existed beforehand) – Using discarded, disused, or unwanted resources for new purposes – Using hidden or untapped local resources that other organizations fail to recognize • Creation of Social Value – Making adjustments – Improving and adapting
  • 37. • A refusal to be constrained by limitations – Trying out solutions to counteract limitations imposed by institutional/ political settings – Subverting limitations imposed by available resource environments in their ability to create social value • Stakeholder Participation – – – – Social networking activity Adaptation of governance structures Access to expertise/new contacts Persuading stakeholders to leverage resources for the enterprise
  • 38. • Improvisation – Adapting standard ways of working and creative thinking to counteract environmental limitations links with a refusal to be constrained by limitations – Initiating a range of projects and constantly responding to opportunities – Embedded agency and community engagement • Persuasion – Influence derived from social legitimacy – Political activity to control local agendas – Aquisition of new resources from stakeholders
  • 39.
  • 40. Baker, T., Nelson, R. E., & Carolina, N. (2013). Creating Something from Nothing  Resource Construction through Entrepreneurial : Bricolage, 50(3), 329–366.
  • 41. Baker, T., Nelson, R. E., & Carolina, N. (2013). Creating Something from Nothing  Resource Construction through Entrepreneurial : Bricolage, 50(3), 329–366.
  • 42. Resource Based View of the Firm Tangible resources Intangible Resources Organizational Capabilities Sustainable Competiveness Financial resources, Assets Reputation, Legitimacy Learning Capability Rare Human Resources Brand, Research and Development capability Capital raising capability Difficult to imitate Patents, technologies Market Access, Supply and distribution SupplierManufactureConsumer-Service Network Difficulty to substitute
  • 43. Form of Capital • • • • • • • • • Money Public Capital Social Network Tourism Culture Arts Environment well being Health Moral Capital
  • 44. Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (n.d.). Building Social Business Models: Lessons from the Grameen Experience. Long Range Planning, 43(2-3), 308–325. doi:10.1016/j.lrp.2009.12.005
  • 45. Activity 2 • You are a management consultant for a Danish MNC • You have to advice Danish firm (your choice) to partner (Joint venture) with a developing country firm in creating innovative social solutions – Discuss using SWOT Analysis
  • 46. Revise • Institutional framework • Bricolage and bricoleur • Ressource based view