Corefact Sales Team Meeting | How to Maximize Social Media for Sales
•
0 likes•91 views
The document provides tips and strategies for using social media effectively for real estate sales. It discusses using social media for competitive information, prospecting, staying top of mind, and account management. Statistics show that 91% of real estate agents use social media and the top platforms are Facebook, LinkedIn, and Twitter. The document outlines 4 tricks for better social media ROI such as scheduling posts in advance and driving traffic back to your website. It also provides a 5 step process for making sales through social media including joining communities, connecting with prospects, building relationships, and engaging in conversation.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Corefact Sales Team Meeting | How to Maximize Social Media for Sales
Similar to Corefact Sales Team Meeting | How to Maximize Social Media for Sales (20)
Recently uploaded
Recently uploaded (20)
Corefact Sales Team Meeting | How to Maximize Social Media for Sales
- 1. How to Maximize! Social Media for Sales!
- 2. Why use social media for sales?! • Competitive information! • Prospecting! • Stay top of mind! • Show you are a subject matter expert! • Account Management! !
- 3. Statistics on REALTORS® and Technology! • 27% of agents and 21% of brokers spent between $501 - $2,000 on technology in the last 12 months! • The top three tools that respondents plan on purchasing or replacing in the next year are: iPad (16%); Smartphone (15%); and digital camera (12%)! • The most frequently used operating system is Windows 7 (38%)! • The most popular smartphones are iPhone (52%), Android OS (45%), Blackberry (3%)! • 91% of REALTORS® use social media to some extent! • The top places where REALTORS® place their listings are realtor.com, Zillow and Trulia! Source: 2013-2014 REALTOR® Technology Survey!
- 4. Which social media platform is right for you?! What can I handle?! Where’s the best! ROI?! How do they like toget their information? ! Where are my customers and! partners? !
- 5. 4 Awesome Tricks for! Better Social Media ROI! 1. Schedule posts in advance! 2. Match your social media schedule to your content ! & event calendar! 3. Repurpose old content! 4. Drive traffic back to Corefact.com or the Corefact blog! click here for template and scheduling examples by Hootsuite.com! Source: socialmediatoday.com!
- 6. 4 Awesome Tricks for! Better Social Media ROI! click here for template and scheduling examples by Hootsuite.com!
- 7. Source: forbes.com! The Rise of Social Salespeople!
- 8. 5 Steps to Making a Sale! Through Social Media! by Forbes.com!
- 9. Step 1: Join a community and create a persona! 5 Steps to Making a Sale Through Social Media by Forbes.com!
- 10. 5 Steps to Making a Sale Through Social Media by Forbes.com! Step 2: Determine the best way to connect with prospects!
- 11. 5 Steps to Making a Sale Through Social Media by Forbes.com! Step 3: Connect!
- 12. 5 Steps to Making a Sale Through Social Media by Forbes.com! Step 4: Build a relationship!
- 13. 5 Steps to Making a Sale Through Social Media by Forbes.com! Step 5: Engage in conversation!
- 14. Some points adapted from Using Social Media for Sales Success by Leigh-Ann Lawrence! Keep Calm & Be Social! • Spend some time getting to know a platform before you start posting! • Learn the network lingo. Make sure you know what is considered proper etiquette on each platform.! • Fill out your profile completely – that includes adding a nice photo and providing a link back to the Corefact website and a page about you (i.e. personal website, LinkedIn profile, Reach150 page, etc.)! • If you share content by others (which you should) make sure you give them credit. Doing so builds reciprocity and good will.!
- 15. Some points borrowed from Using Social Media for Sales Success by Leigh-Ann Lawrence! Keep Calm & Be Social! • Always use proper spelling and grammar in your post! • Share yourself as well as your work - let your audience know when you’re having a good day, when you're at a sponsored event, started on a new project, or have read an amazing book that has really touched you.! • Share what interests you out of real estate (relatable interests are probably best!)!
- 16. Additional Resources! Leveraging Social Media for B2B Sales Process | slideshare presentation by vapartners.ca! ! 2013-2014 REALTOR® Technology Survey | realtor.org! ! Field Guide to Quick Real Estate Statistics | realtor.org! ! Pros and Cons of 5 of the Biggest Social Media Platforms | socialmediatoday.com! ! The Top 10 Benefits of Social Media Marketing | forbes.com! ! The Rise of Social Sales People | forbes.com! ! 5 Steps to Making a Sale Through Social Media | forbes.com! ! Using Social Media for Sales Success | slideshare presentation by Leigh-Ann Lawrence! ! Less About Me, How Can I Help You: The 80/20 Rule | bluefountainmedia.org! !
- 17. Angie Javier, Account Sales Manager! 510.861.7880 direct! 866.777.3986 customer support! angie@corefact.com!