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The Rise of Digital PR

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A quick visual presentation to support my talk at Mashable Social Media Day Egypt on the rise of Digital PR.

Digital PR is no longer a secondary activity, but rather a vital part of your digital strategy. I quickly explore why we should attend more to digital PR and why PR is taking over traditional advertising, even on digital.

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The Rise of Digital PR

  1. 1. The Rise of Digital PR Ahmed El-Rifai June 12th, 2015 Greek Campus
  2. 2. Which creature has the shortest attention span?
  3. 3. Which creature has the shortest attention span? 3 seconds
  4. 4. We’re getting close.
  5. 5. Today’s advertising bombards us
  6. 6. PR Advertising>
  7. 7. VerbalVisual Advertising is PR is
  8. 8. ConversationBroadcast Advertising is PR is
  9. 9. Others- Directed Self- Directed Advertising is PR is
  10. 10. CredibleIncredible Advertising is PR is
  11. 11. The Right People Most People Advertising reaches PR reaches
  12. 12. LivesDies Advertising PR
  13. 13. Brand Building Brand Maintenance Advertising is PR is
  14. 14. Successful advertising creates PR buzz around it.
  15. 15. Even if controversial
  16. 16. It’s all about conversations
  17. 17. Conversations between brands “brandversations”
  18. 18. Conversations between brands “brandversations”
  19. 19. Conversations with your fans not only on your assets
  20. 20. Conversations with your fans not only on your assets
  21. 21. Plan your PR Campaign Sun Tzu
  22. 22. PR Targets & KPIs • Brand mentions(and weight) • Sentiment analysis • Share of voice • Response rate • Cost per mention • Cost per engagement
  23. 23. Your digital assets
  24. 24. Influencer Outreach
  25. 25. Digital Press Office
  26. 26. #Listening
  27. 27. Crisis & Reputation Management
  28. 28. KOL - Influencers Bloggers Guerilla marketing
  29. 29. KOL - Influencers Alter-egos
  30. 30. KOL - Influencers Celebrities Fashionistas Foodistas
  31. 31. Create : Content Stories Events
  32. 32. Guerilla Marketing
  33. 33. Ride on conversations
  34. 34. Go Viral or respond to Viral
  35. 35. Go Viral or respond to Viral
  36. 36. CALLING ON ALL BLOGGERS!
  37. 37. topsy.com
  38. 38. Thank You Ahmed El-Rifai arifai@egyweb.com Fb.com/arifai @ahmedrifai

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