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A Simple Social Media Plan

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A Simple Social Media Plan presented by John Logar Enjoy the presentation there are several resources to take advantage of.

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A Simple Social Media Plan

  1. 1. www.JohnLogar.com Presented By John Logar Putting Together a Simple Social Media Plan
  2. 2. Big Questions <ul><li>How important will social media be to the future success of my business? </li></ul>www.JohnLogar.com
  3. 3. Big Questions <ul><li>How do I reach my target markets with social media? </li></ul>www.JohnLogar.com
  4. 4. The Big Questions <ul><li>In terms of my marketing efforts and investment what percentage of my marketing mix is going to be dedicated to Social Media Marketing? </li></ul>www.JohnLogar.com
  5. 5. Big Questions <ul><li>How do I start? </li></ul>www.JohnLogar.com
  6. 6. A few questions need to be answered first <ul><li>Who are you trying to attract? </li></ul><ul><li>Where do they socialise online? </li></ul><ul><li>When you get them to connect with you what are you going to do with them? </li></ul>www.JohnLogar.com
  7. 7. Do your research <ul><li>Where do your customers hang out? </li></ul><ul><li>Forums </li></ul><ul><li>Groups </li></ul><ul><li>Communities </li></ul><ul><li>Facebook, Twitter, Linked In, You Tube, My Space, etc </li></ul>www.JohnLogar.com
  8. 8. Find out what people are talking about <ul><li>Google Alerts </li></ul><ul><li>www.SocialMention.com </li></ul><ul><li>www.AskTwitter.com </li></ul><ul><li>www.Ask.Com </li></ul><ul><li>View discussions on </li></ul><ul><li>LinkedIn, Facebook & Twitter </li></ul>www.JohnLogar.com
  9. 9. Build Your Social Profiles on <ul><li>The Big 5 </li></ul><ul><li>Your Blog, Facebook, Twitter, LinkedIn, You Tube </li></ul><ul><li>When ever you create content post it to all your platforms. </li></ul><ul><li>* Make sure your branding is consistent over all your profiles </li></ul>www.JohnLogar.com
  10. 10. Find your key words <ul><li>Do a key word search using Google key word tool. </li></ul><ul><li>Create a list </li></ul><ul><li>Tag all your posts, pictures, videos, blogs, websites, </li></ul><ul><li>Aim for keyword domination </li></ul>www.JohnLogar.com
  11. 11. 4 Things to do When Using Social Media <ul><li>Listen (to the discussions in your &quot;niche.&quot;  </li></ul><ul><li>Observe (who the influencers are)  </li></ul><ul><li>Engage (into discussions with said &quot;influencers&quot;)  </li></ul><ul><li>Initiate (new discussions)  </li></ul>www.JohnLogar.com
  12. 12. Maximising your opportunity <ul><li>Engage your target audience </li></ul><ul><li>Invite them to comment on your posts and videos </li></ul><ul><li>Invite them to retweet your tweets </li></ul><ul><li>Invite them to like what you’re doing on Facebook. </li></ul>www.JohnLogar.com
  13. 13. Set Some Goals <ul><li>The number of subscribers or optins </li></ul><ul><li>Search Engine Results for key words </li></ul><ul><li>Number of leads generated </li></ul><ul><li>Increase in sales </li></ul><ul><li>Advertising and marketing cost savings </li></ul><ul><li>Brand Awareness </li></ul>www.JohnLogar.com
  14. 14. Measure Your Return On Your Investment <ul><li>Website Analytics </li></ul><ul><li>Social Mentions </li></ul><ul><li>SEO Ranking </li></ul><ul><li>Subscribers </li></ul><ul><li>Social Engagement </li></ul>www.JohnLogar.com
  15. 15. Financial ROI <ul><li>New Customers </li></ul><ul><li>Sales Revenue </li></ul><ul><li>Number of Transactions </li></ul><ul><li>Average Dollar Value </li></ul><ul><li>Frequency of Purchase </li></ul><ul><li>Promotion Results </li></ul>www.JohnLogar.com
  16. 16. 1 hour a day to social media domination <ul><li>Create a presentation using Google docs </li></ul><ul><li>Headline it with 3 things you need to know about… point 1.2.3 keep it simple. </li></ul><ul><li>Make a Power Point or Keynote video with Jing ( FREE screen capture video application @ http://www.techsmith.com/jing/) </li></ul><ul><li>Tweet about it </li></ul><ul><li>Post it on your Social Media Networks remember to ask for feed back </li></ul><ul><li>Remember to use your key words </li></ul>www.JohnLogar.com
  17. 17. Social Media Management Tools <ul><li>www.seesmic.com </li></ul><ul><li>www.tweetdeck.com </li></ul><ul><li>www.ping.fm </li></ul><ul><li>www.onlywire.com </li></ul><ul><li>www.HootSuite.com </li></ul>www.JohnLogar.com
  18. 18. Social Media Resources <ul><li>www.Mashable.com </li></ul><ul><li>www.SocialMediaExaminer.com </li></ul><ul><li>www.BrianSolis.com </li></ul><ul><li>www.ChrisBrogan.com </li></ul><ul><li>www.JohnLogar.com (Social Media) </li></ul>www.JohnLogar.com
  19. 19. <ul><li>John Logar is a Professional Speaker, Business Development Strategist and Consultant. He delivers presentations to Corporate, Retail, Franchises, Not For Profit, and Government groups. These are some of the topics he presents. </li></ul><ul><li>How to Generate an Abundance of A Class Clients </li></ul><ul><li>Social Media Business Development </li></ul><ul><li>Practical Response Driven Internet Marketing </li></ul><ul><li>Winning Proposals, Quotes and Tenders at Higher Prices </li></ul><ul><li>Develop and Dominate Niche Markets </li></ul><ul><li>Business Generation From Targeted Keyword Research </li></ul><ul><li>Consultants Client Attraction Strategies </li></ul><ul><li>It’s All About You ( Having The Time of Your Life ) </li></ul><ul><li>These presentations can be delivered in 1 hour keynotes, half day seminars, or full day workshops with training material s included </li></ul>www.JohnLogar.com
  20. 20. <ul><li>If you’d like me to present to </li></ul><ul><li>your team on Generating </li></ul><ul><li>Business From Social Media </li></ul><ul><li>contact me at </li></ul><ul><li>[email_address] </li></ul><ul><li>Connect with me @ </li></ul><ul><li>http://au.linkedin.com/in/johnlogar </li></ul><ul><li>Follow me @ www.Twitter.com/JohnLogar </li></ul>www.JohnLogar.com

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