How to create digital marketing campaign effectively

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The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.

Marketing

1. DEFINE YOUR DIGITAL
MARKETING CAMPAIGN GOALS
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

2. SET YOUR TARGETING AUDIENCE
FOR YOUR MARKETING CAMPAIGN
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
2. SET YOUR TARGETING AUDIENCE
FOR YOUR MARKETING CAMPAIGN
Customer Survey by Gathering Customer
Details Such as:
• Age,
• Location,
• Language,
• Occupation,
• Hobby or Interest
• Customer Pain Point (Related with
Your Services or Products)
Ask Yourself 3 Key Questions to
Understand How We Can Help
Customer.
• How can we help?
• What are customer main purchasing barrier?
• Where and When the Customer Buying
Journey Starts?

3. CREATE DIGITAL MARKETING CONTENT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
RESEARCH :
Top Trending
What's New?
Best Seller Product
Audience Preference
Competitor

4. PUBLISH THE DIGITAL MARKETING CAMPAIGN
WHEN ?
WHERE ?
Choose The Right Channel
That Fit With Your Audience
Make Sure The Campaign
Published At The Right Time
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

5. ANALYZE THE DIGITAL
MARKETING CAMPAIGN RESULT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

5. ANALYZE THE DIGITAL MARKETING
CAMPAIGN RESULT
CVR (Conversion Rate) ~ Transaction per Visit (%)
CTR (Click Through Rate) ~ Click per Impressions (%)
CPC (Cost Per Click) ~ Cost / Click
Bounce Rate (%)
Average Basket Size (%)
SOME DIGITAL MARKETING KPI THAT REALLY MATTERS
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

6. EVALUATE THE RESULT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

Use Hashtags for Grow
Your Audiences
https://sproutsocial.com/insights/instagram-hashtags/
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

Use Google Trends for
Content Research
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

Use Facebook Creator Studio to
Research Your Audience
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
https://business.facebook.com/creatorstudio/home

Photopea – Online Photo Editor
(Alternative to Photoshop)
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

Moat.com – Website for Banner Research
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

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SearchNorwich

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

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How to create digital marketing campaign effectively

1. HOW TO CREATE DIGITAL MARKETING CAMPAIGN EFFECTIVELY Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

2. ● DEFINE YOUR MARKETING CAMPAIGN GOALS ● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN ● CREATE DIGITAL MARKETING CONTENT ● PUBLISH THE DIGITAL MARKETING CAMPAIGN ● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT ● EVALUATE THE RESULT ● TIPS & TRICK LIST OF CONTENTS Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021

3. 1. DEFINE YOUR DIGITAL MARKETING CAMPAIGN GOALS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

4. 1. DEFINE YOUR DIGITAL MARKETING CAMPAIGN GOALS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

5. 1. DEFINE YOUR DIGITAL MARKETING CAMPAIGN GOALS MARKETING GOALS Brand Recognition Revenue Customer Acquisition Brand Engagement Customer Relationship MEASURABLE METRICS Reach, Impression Sales Registration, Leads Like, Comment, Share, Clicks Time Response How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

6. 2. SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

7. How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport 2. SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN Customer Survey by Gathering Customer Details Such as: • Age, • Location, • Language, • Occupation, • Hobby or Interest • Customer Pain Point (Related with Your Services or Products) Ask Yourself 3 Key Questions to Understand How We Can Help Customer. • How can we help? • What are customer main purchasing barrier? • Where and When the Customer Buying Journey Starts?

8. 3. CREATE DIGITAL MARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport RESEARCH : Top Trending What's New? Best Seller Product Audience Preference Competitor

9. 3. CREATE DIGITAL MARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport UNIQUE SELLING POINT: What Makes Your Product Or Service Better Than Competitors. In online marketing, It’s Really Important communicating your USP clearly and quickly

10. 3. CREATE DIGITAL MARKETING CONTENT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport ATTRACTIVE CONTENT : • Relevant With The Audience • Relatively Fresh With Trends • Use Graphic, Animation or Video • Unique Message

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12. 4. PUBLISH THE DIGITAL MARKETING CAMPAIGN WHEN ? WHERE ? Choose The Right Channel That Fit With Your Audience Make Sure The Campaign Published At The Right Time How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

13. 5. ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

14. 5. ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT CVR (Conversion Rate) ~ Transaction per Visit (%) CTR (Click Through Rate) ~ Click per Impressions (%) CPC (Cost Per Click) ~ Cost / Click Bounce Rate (%) Average Basket Size (%) SOME DIGITAL MARKETING KPI THAT REALLY MATTERS How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

15. 6. EVALUATE THE RESULT How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

16. TIPS & TRICKS

17. Use Hashtags for Grow Your Audiences https://sproutsocial.com/insights/instagram-hashtags/ How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

18. Use Google Trends for Content Research How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport

19. Use Facebook Creator Studio to Research Your Audience How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport https://business.facebook.com/creatorstudio/home

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22. How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021 Andri Hanryansyah Digital Marketing Executive Bodypack & Exsport Statista.com Wearesocial.com Smartinsights.com List of Useful Website for Benchmark, Marketing Strategy and Digital Reports

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How to create digital marketing campaign effectively

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