2015 Social Media Trends + Application
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This presentation covers some of the latest trends in social media for 2015
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2015 Social Media Trends + Application
- 1. WHY WE CARE ABOUT SOCIAL MEDIA ~1B access internet via mobile LinkedIn Twitter Facebook 92% B2B will watch online video 30% watch webinars 75% of B2B buyers and 84% of C-Level/VP Execs use social media to inform a purchase 93% of shoppers’ buying decisions are influenced by social media 1
- 2. #SMMW15 2
- 3. TRENDS IN 2015 | #SMMW15 3
- 4. HERE’S WHY: 300 hrs of video is uploaded every 1 minute Half of YouTube views are on mobile devices 2nd most popular search engines on the web – second to Google SEO + SEM Benefits 92% of B2B customers watch online video and 43% watch online video when researching products and services for their business Y O U T U B E I S P O W E R F U L 4
- 6. INSTANT VIEO STREAMING Both are live streaming apps linked to Twitter -- allow users to broadcast and watch video live from around the world proving and essence of the ‘Real Me’ for brands. Both allow users engage during the steam -- comment on the stream and indicate a ‘Like or ‘heart’ Both come with their own challenges – copyright infringements, no-do overs, etc. PERISCOPE MEERKAT 6
- 7. MEERKAT 7
- 8. PERISCOPE 8
- 9. O P P O R T U N I T I E S EVENTS, EXPOS + EVENTS SOLUTIONS DEMONSTRATIONS EXECUTIVE INTERVIEWS INFLUENCER OUTREACH C O N S COMPLIANCE KEY AUDIENCE RELEVANCY NO DO-OVERS 9 INSTANT VIEO STREAMING & B2B
- 10. NATIVE VIDEO WORKS HERE’S WHY: Priority for Facebook -- 360% increase in newsfeed Increase audience retention Some social channels require native video content only – do not need to link to YouTube 10
- 11. D E AT H O F Y O U T U B E ? 11
- 12. LINKEDIN LinkedIn’s Triple Focus: Identity + Network + Knowledge 1 3 5 2 3 SLIDESHARE GROUPS PUBLISHING POSTS 1 12
- 13. SLIDESHARE HERE’S WHY: Deemed the ‘YouTube Channel for B2B’ Owned by LinkedIn – so intuitive integration 60M visits a month SEO/SEM Opportunities Opportunity to link back to your own website with built-in click-throughs 13
- 16. LINKEDIN GROUPS HERE’S WHY: Lots of Groups are not good but feature to be overhauled March-July timeframe: • Mobile • Group management tools • LinkedIn to promote well-run groups • Going Away: Branding Control and Open Groups • Right now organic but suspect will become pay to play similar to Page and Showpage Weekly email option Can view group members 16
- 17. GREAT LINKEDIN GROUP EXAMPLE(S) 17
- 18. LINKEDIN PUBLISHING HERE’S WHY: Open to the general public Designed for long-form content Increased visibility 18
- 20. Social Media Marketing World Trends for 2015 Video LinkedIn What Was Missing Events – SMMW15 Event A G E N D A 20
Editor's Notes
- 50% of devices on corporate networks will be mobile | Gen Y spends 2 hours on their phones and uses 6 apps a day http://webbiquity.com/social-media-marketing/106-more-amazing-social-media-and-marketing-statistics-for-2014-and-2015/ LinkedIn, Facebook, Twitter – are the 3 largest sources for B2B customers | over half of customers came to a website from LinkedIn 93%....But only 14% trust advertisements. (#Socialnomics 2014) – 90% look to peer recos http://heidicohen.com/2015-b2b-buyer-content-marketing/ 75% of B2B buyers and 84% of C-level/VP Executives use social media to inform purchases decisions. Also, buyers with larger budgets are more inclined to use social media – IDC Social Buying Meets Social Selling 58% of B2B say they are doing more research https://business.linkedin.com/content/dam/business/sales-solutions/global/en_US/c/pdfs/idc-wp-247829.pdf
- Social Media Marketing World Details here: 2,500 Social Media Marketing Professionals Not only quality of the speakers, but integration of social for attendees and non-attendees so they can experience while not in those sessions The hashtag was plastered everywhere and constant reminders to use it Adaption of new technology – several Meerkat streams Check-ins for who was the the most mentioned or who use the hashtag the most Real-time feedback after each session – opened it for immediate feedback Tons of networking opportunities Communication before the event and afterwards – opportunity to join their LinkedIn Group #SMMW15 trended on Twitter for a few days
- Point out traditional as well as new media here
- http://www.inc.com/janine-popick/marketing-to-businesses-make-video-your-marketing-hero.html
- Cisco carries over its campaign Internet of Everything Great visuals Custom branded channel Content is around 2-3 minutes for users to optimize
- Periscope is owned by Twitter – Saves your video for 24 hours after you stream You have to actively opt in before actually sending out a Tweet on Twitter Meerkat allows you see who are fellow Meerkat followers and allows you schedule streams out in advance Tweets a Twitter post once you begin videoing Video live streaming is quickly gaining traction with brands so far in 2015. The benefit of doing these with an app rather than a professional set up is the feel of reality that you get – there’s no faking it, no glossing over things – it feels like an honest – and therefore trustworthy – channel. And the nature of these apps allow you to instantly set up an impromptu broadcast - recording something live, as it happens, that you might otherwise be unable to share. Both Meerkat and Periscope are free and can be downloaded from the Apple Store and are said to be coming to the Android platform soon. So why not download them, have a play, and come up with your own ideas of how they could be used in a B2B context. http://www.equinetmedia.com/blog/why-b2b-marketers-should-be-playing-with-a-meerkat-or-using-a-periscope
- Meerkat: Debuted at SXSW in February and reportedly gained 100K followers n 15 days | developed in just 8 wks Meerkat allows you see who are fellow Meerkat followers and allows you schedule streams out in advance Tweets a Twitter post once you begin videoing BRANDS: Starbucks shows roasting videos Redbull shows stunts – double pipeline MasterCard – The priceless pitch CELEBRITIES: Madonna, Ashton Kutcher, Jimmy Fallon
- Bought by Twitter, Periscope was launched in late March after Meerkat Hit Meerkat by cutting off Meerkat’s access to Twitter users followers making it difficult to create a fanbase Periscope is almost instant and Meerkat has a 30 second delay Periscope has access to your followers because it is built in Twitter Perscope can save your broadcasts Periscope is owned by Twitter – Saves your video for 24 hours after you stream You have to actively opt in before actually sending out a Tweet on Twitter
- Haven’t really seen any B2B utilizing it
- Facebook has slowly, quietly building it’s video empire – the switch to video | 1B views per day since Jun 2014 The ALS Ice Bucket challenge was probably the catalyst | Also, the auto-play in the NewsFeed which begins to play as you scroll down. Facebook has downplayed the visibility of YouTube in the streams – making native video more bright and beautiful YouTube videos are now incompatible with sponsored posts FB let’s creators of content know some stats – these YT sensations… Twitter has entered now – Vine and Periscope Does that mean the death of YouTube – It doesn’t but it means that it will continue to not be the end all be all destination for video. Other platforms have a desire to keep users on their platforms to increase engagement and time spent. But definitely worth watching the conflict and to see how it unfolds. http://contently.com/strategist/2015/01/26/facebook-and-twitters-native-video-plans-are-about-to-transform-content-marketing-in-a-big-way/
- Most searched terms: Social Media, Business, Trends, Statistics, Market, Research Can link directly back to your own website
- When you go to the Slideshare page – blog form Slideshare picks
- 15K Followers SAP does a great job branding their page The brand incorporates other social channels on their page The brand has created a network of other slideshares
- 121K members compared to 92K followers on their company page Lesson – they found a topic of interest and keep it up Also, it is interesting that they separate themselves it by saying managed by Hubspot
- The Pulse LinkedIn professional news app that tailored to you Now open to everyone Long-form content Increased visbility and reach because you can post to people outside of your network Show up near the top of your profile – it’s tied to your professional network General guide: 400-600 words, publish weekly Make digestible Use varied content – images, video, slideshare Engage and manage your post comments Keep your existing blogs