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Social Media Trends 2015


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The most important Social Media Trends in 2015: Facebook, Twitter, Youtube, Pinterest, Instagram and LinkedIn.

Published in: Business

Social Media Trends 2015

  1. 1. Social Media Trends 2015
  2. 2. FACEBOOK  Micro-targeting  Mobile Will Dominate - Master It  Buy button without leaving Facebook  E-shops on Facebook
  3. 3. FACEBOOK CONTENT  Storytelling – with engaging content, video and images  Two-way conversation – this is a way to listen your customers and improve your business  Powerful visual content  Facebook applications.
  4. 4. TWITTER  VIDEOS Because Twitter allows video to be played in-stream, your audience can experience your brand’s world for a few minutes, without leaving Twitter itself. This helps keeps them engaged, as they don’t have to click away from their stream.
  5. 5. TWITTER CONTENT  Direct messages with no storytelling involved  Visual content – Twitter is getting more and more visual  Relevancy, personality and brevity are the keys to making your voice heard.
  6. 6. PINTEREST  Pinterest may become one of the best E-commerce sites out there.  Pinterest continues to experience exponential growth since its launch in 2011. The platform had the highest increase in audience and time spent of any social network across all devices such as PC, mobile web and apps.  Pinterest drives the most sales of any social network.
  7. 7. PINTEREST CONTENT  Pinterest is Grooming to be a Visual Recognition Search Engine  Pinterest is the “Accidental Discovery” Search Engine  Fresh Results Almost Every Day – fresh content is easier and fastest to digest and Google loves fresh content.
  8. 8. INSTAGRAM  Instagram rolls out their ad platform  The audience continues to grow  The focus of brand marketers will be on implementing the best tactics for driving engagement.
  9. 9. INSTAGRAM CONTENT  Inspire and motivate - quotes and messages work best when they are matched to the attitude and interests of a business's fans and customers.  Offer the chance to engage - don't just share fan photos; allow them to talk and engage with the brand  Tease new products - balance engagement-driven posts with product-related content. When a product is successfully teased and photographed, it can have a powerful impact.
  10. 10. YOUTUBE  The video platforms are becoming more reliable and brands are able to monetize them more easily.  Half of all video watchers complete the entire video, with a whopping 79% completion rate on those on auto-play.  People like to consume video on their mobile devices.
  11. 11. YOUTUBE CONTENT  YouTube videos feature prominently in Google search results  Keep this in mind when naming and describing videos, and direct people looking for insight or explanations within your industry topics to your brand’s page.
  12. 12. GOOGLE+  Google+ bandwagon could help marketers in many ways – social media, search engine rankings, local listings, etc.  Its latest Hummingbird algorithm change is a sign that SEO is evolving and since Google always seems to dictate that flow of the trend in search, marketers will find it highly useful to hop onto Google+.  Since Google is the leader in search engines. It is making its social network an integral element of SEO.  Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience.
  13. 13. GOOGLE+ CONTENT  Search - Google’s approach for Google+ has been to seek success through visibility.  Creating a page on Google+ can help your visibility and ranking  The Coveted Right Hand Space - the way it works is that Google search is constantly updating with new information  Better ads - Google+ will be launching ads soon. Given Google experience with Adwords and statisctics, expect them to be better targeted.
  14. 14. LINKEDIN  LinkedIn Will Become a Major Player for B2B Business Growth. Still holding steady as the #1 social networking site for professionals with 238 million users.  With the launch of its Influencers Program, LinkedIn is positioning itself as not only another networking site, but as one of the largest sources of content creation and curation for professionals.  As it grows and attracts even more users, the advantages of being “linked in” will become enormous for B2B marketers.
  15. 15. LINKEDIN CONTENT  Tone-of-voice - professional  Posts for the business environment  LinkedIn news for business.
  16. 16. THANK YOU! www.