What is “Social Media?”<br />& how can it help my business?<br />Wayne Gibbins<br />Communications Director<br />© Viadeo ...
[The videos]<br />The links below relate to some of the public videos shown during the presentation:<br />Short Socialnomi...
Maybe just a fad?<br />twitter: @waynegibbins<br />
Social Media<br />twitter: @waynegibbins<br />
What does it include?<br />Content <br />Share<br />Social <br />Networks<br />Bookmarking<br />Social <br />Media<br />Wi...
So a Social Network…<br />Image © Facebook<br />twitter: @waynegibbins<br />
How do they work? <br />Connect with people you know (Facebook, Twitter etc.) or through content you like (Flickr, YouTube...
How can businesses benefit?<br />In-Store<br />Answer<br />Questions<br />Suggest<br />Experience<br />Listen<br />Advise<...
Case Study?<br />Rixar Garcia <br />His Twitter handle: @taxioviedo<br />Website: http://www.taxioviedo.com/<br />Blog: ht...
So what’s changing?<br />A changing marketing model.<br />New channels to reach your customers. <br />New metrics to prior...
The advertising funnel<br />We require a large audience to achieve a small sale <br />twitter: @waynegibbins<br />
The influential model <br />Neville<br />Hobson<br />Paul<br />Steele<br />Robert <br />Scoble<br />twitter: @waynegibbins...
Case Study?<br />twitter: @waynegibbins<br />
New Metrics <br />.. To define influencer importance <br />And reward social status <br />Klout Algorithm<br />True ReachA...
New Metrics<br />… To measure campaign performance. <br />Measurements such as Facebook Insights start to tell us more abo...
New Influences	<br />… on ‘traditional’ digital marketing.<br />Facebook likes are now appearing in Bing results <br />Goo...
How to spice things up (JUMP)<br />Press<br />Advertising<br />Events<br />Offline Media<br />Raise Profile<br />Build Onl...
How to spice things up<br />Twitter engagement<br />Launch Ad<br />Response Example<br />twitter: @waynegibbins<br />
How to spice things up<br />Return on Investment<br />Image from: http://bit.ly/l2TpIv<br />twitter: @waynegibbins<br />
Key things to understand<br />Transparency, accountability & openness<br />People talking to people<br />New channel, no s...
Some good practice<br />Clear objectives<br />Champion & Empower<br />Change management<br />Customer centric<br />Consist...
Where are we? <br />Social media channels <br />twitter: @waynegibbins<br />
Social Ambassadors<br />Comms: Sharing and engaging on Twitter, Facebook, Flickr & YouTube from branded accounts / channel...
Harness social media?<br />Image: © UBS<br />Understand, embed, harness<br />twitter: @waynegibbins<br />
Thank you, any questions?<br />Or contact me<br />Twitter: @waynegibbins<br />
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A crash course in Social Media

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A crash course in Social Media

  1. 1. What is “Social Media?”<br />& how can it help my business?<br />Wayne Gibbins<br />Communications Director<br />© Viadeo 2010<br />
  2. 2. [The videos]<br />The links below relate to some of the public videos shown during the presentation:<br />Short Socialnomics vid: http://bit.ly/jq1zZ1<br />And the longer Fat Boy Slim version: http://bit.ly/jI8no7<br />The Old Spice ad: http://bit.ly/dcJ7Dx<br />& the blacklab response: http://bit.ly/mMkDtn<br />*this slide was added after the seminar<br />
  3. 3. Maybe just a fad?<br />twitter: @waynegibbins<br />
  4. 4. Social Media<br />twitter: @waynegibbins<br />
  5. 5. What does it include?<br />Content <br />Share<br />Social <br />Networks<br />Bookmarking<br />Social <br />Media<br />Wikis<br />Blogs<br />Micro- <br />blogging<br />Professional <br />Networks<br />Location<br />Based<br />twitter: @waynegibbins<br />
  6. 6. So a Social Network…<br />Image © Facebook<br />twitter: @waynegibbins<br />
  7. 7. How do they work? <br />Connect with people you know (Facebook, Twitter etc.) or through content you like (Flickr, YouTube)<br />From these grows relationships based on shared knowledge, experience or content.<br />Relationships and networks grow through continued engagement and sharing. <br />PEOPLE<br />PLATFORM<br />twitter: @waynegibbins<br />
  8. 8. How can businesses benefit?<br />In-Store<br />Answer<br />Questions<br />Suggest<br />Experience<br />Listen<br />Advise<br />Sell<br />Solve a <br />problem<br />Suppliers<br />Promote<br />Support <br />Line<br />Press<br />Evolve<br />Offers<br />New <br />Products<br />Staff<br />Introduce a <br />friend<br />Out-of-store / back office<br />twitter: @waynegibbins<br />
  9. 9. Case Study?<br />Rixar Garcia <br />His Twitter handle: @taxioviedo<br />Website: http://www.taxioviedo.com/<br />Blog: http://taxioviedo.blogspot.com<br />And his taxi!<br />twitter: @waynegibbins<br />
  10. 10. So what’s changing?<br />A changing marketing model.<br />New channels to reach your customers. <br />New metrics to prioritize consumer influence<br />New metrics to measure campaign performance.<br />New influences on ‘traditional’ digital marketing. <br />
  11. 11. The advertising funnel<br />We require a large audience to achieve a small sale <br />twitter: @waynegibbins<br />
  12. 12. The influential model <br />Neville<br />Hobson<br />Paul<br />Steele<br />Robert <br />Scoble<br />twitter: @waynegibbins<br />
  13. 13. Case Study?<br />twitter: @waynegibbins<br />
  14. 14. New Metrics <br />.. To define influencer importance <br />And reward social status <br />Klout Algorithm<br />True ReachAmplification Probability<br />Network Value<br />twitter: @waynegibbins<br />
  15. 15. New Metrics<br />… To measure campaign performance. <br />Measurements such as Facebook Insights start to tell us more about how consumers are engaging with our brand and content. <br />Greater engagement means greater exposure and business potential<br />twitter: @waynegibbins<br />
  16. 16. New Influences <br />… on ‘traditional’ digital marketing.<br />Facebook likes are now appearing in Bing results <br />Google +1 votes will appear in results and count to your adwords quality score. <br />twitter: @waynegibbins<br />
  17. 17. How to spice things up (JUMP)<br />Press<br />Advertising<br />Events<br />Offline Media<br />Raise Profile<br />Build Online Audience<br />Amplify Success<br />Content<br />Commentary<br />Community<br />Sharing<br />Social Media<br />Customisation<br />Personalisation<br />Conversation<br />Engagement<br />twitter: @waynegibbins<br />
  18. 18. How to spice things up<br />Twitter engagement<br />Launch Ad<br />Response Example<br />twitter: @waynegibbins<br />
  19. 19. How to spice things up<br />Return on Investment<br />Image from: http://bit.ly/l2TpIv<br />twitter: @waynegibbins<br />
  20. 20. Key things to understand<br />Transparency, accountability & openness<br />People talking to people<br />New channel, no shouting<br />Everyone is in PR<br />3 way dialogue<br />Power of recommendation<br />twitter: @waynegibbins<br />
  21. 21. Some good practice<br />Clear objectives<br />Champion & Empower<br />Change management<br />Customer centric<br />Consistent & Regular<br />Value not marketing<br />Crisis management<br />Not just the numbers<br />Realistic measurements<br />Innovation vs emulation<br />twitter: @waynegibbins<br />
  22. 22. Where are we? <br />Social media channels <br />twitter: @waynegibbins<br />
  23. 23. Social Ambassadors<br />Comms: Sharing and engaging on Twitter, Facebook, Flickr & YouTube from branded accounts / channels<br />Spokespeople: Sharing and engaging from our personal accounts – building relationships<br />Experts: Sharing and engaging from our personal accounts – building relationship<br />twitter: @waynegibbins<br />
  24. 24. Harness social media?<br />Image: © UBS<br />Understand, embed, harness<br />twitter: @waynegibbins<br />
  25. 25. Thank you, any questions?<br />Or contact me<br />Twitter: @waynegibbins<br />

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