2. Structures of print advertising
The way the poster has been put together is by using
Adobe Photoshop. Also, I used a range of images, from
the internet, and I would separately edit them (or even
merge them together) in order for it to fit with the
theme of the advert, and so I can focus on two things at
once. I would then put the images into the final poster.
The images used for this mainly have an orange and blue
theme to them (and noticing there is no green in the
poster). The images link to Irn Bru/Scotland and/or the
wild west. The body of the cowboy is from the good, the
bad and the ugly, and the head is from my personal
advert (AKA me). I used the classic cowboy, because the
scheme of the picture has a classic 70s style picture to it,
so it would save time for me editing it, as it fits with the
old style color scheme. The first thing I avoided is using
Clint Eastwood in the poster. This was to avoid copyright
of the film. So instead, I used his body, and Another
obstacle which I avoided was overfilling the poster with
pictures. This is so there is just a slight section on the
posters for the audience to focus on.
3. Factors of Persuasion (Print)
In my poster, I didn’t just make it all for fun, I made
it in order to persuade the audience to buy the
product (Irn Bru). One way I used persuasion is the
slogan at the bottom of the poster. This shows
humor to drink Irn Bru. Another persuasion used is
comedy (parody). The whole print is a parody of
classic cowboy films, as the Irn Bru replaces the
weapons. This is used, as its easy to represent Irn
Bru for being tough. Lastly, another persuasive
technique used is fantasy. Its classed as fantasy, as
in the adverts world, Scotland and America have a
union, and Irn Bru is used as a weapon. But, the
way it promotes the drink, is by giving the idea that
it is taking over, everyone is having it but you (from
the flag as it has orange stripes).You can also see
the rise of Irn Bru in the second poster (bottom
right) as you can see that the Irn Bru is pouring on
the two flags, making the union flag, showing Irn
Bru is taking over.
4. Style Of Advertising (print)
You can see here that I’ve used similar
advertisement as the poster for the good, the
bad, and the ugly. This is a parody of the layout,
from the original poster as a reference to the
film. One style I used was playing on words from
original film the good the bad the ugly, and re-
worded it in order to promote Irn Bru. This is
something which persuades me, as it’s a fun
play on words from a loved film. Lastly, I can
conclude the whole poster is just a parody of
western, as the catapult even shows Irn Bru as
a weapon.
If I had never heard of the drink, and I saw the
poster for the first time, I would buy the drink,
with the way it is advertised, as being a weapon,
and the way it parody’s of the good, the bad
and the ugly.
5. Real print Structures of advertising
This is a real life print advert for Irn Bru. They put
this together by getting an old style family picture,
and next to it, they fake quoted the picture by the
way it looks next to it in the normal orange color
scheme. The reason its laid out like this is so you can
focus on the picture, read the quote, and then look
at the image again to get a laugh out of it. The first
obstacle is copyright for the picture. They may have
gone for the old picture so there's no copyright
issues, or they may have made the picture
themselves. Secondly another obstacle to overcome
is lack of effort. The poster is simple but has the right
amount in it, as it has its picture, and its quote, and
its logo at the bottom which is plenty of information
to not result to a boring and simple poster.
6. Factors of Persuasion (Real Print)
Irn Bru like to have a very comedic and humorous
way to approach customers. You can see the
threatening quote which is quite explicit to have
on an advert. This is the quote which will shock
you, then humor you with laughter. The comedic
approach shows the love for Irn Bru, and the
importance of the product, as it shows how much
the man loves the product that he would hurt
anyone who drinks his drink, which makes you
want to think what's so good about it that you
want to defend it.
7. Style of Advertising (Real Print)
You can link the Irn Bru poster as being inspired
to memes (not specifically the matrix meme).
The reason for this is because of the random
picture relates to the quote, creating a fake
situation when looking at the picture. This
poster persuades me to buy the drink, as
memes are something mainly the young
audience understand, and being 16, I find the
Irn Bru poster familiar and funny, as it reminds
me of memes, and the quote makes me laugh,
and it makes me Want the drink to myself. Also,
they have the same style as the beer advert on
the bottom right. Its similar, as they are both
quoting someone, and both have a sense of
awkwardness which you cant help but chuckle
at, showing the product is humorous,
convincing me to buy the product.
8. Print Comparison
Similarities
They both include a quote which both have play on words, the fake one
being from the good, the bad and the ugly, and the real one making you
believe the father is telling a story. Also, they both have the parody theme
to them. The fake one being a parody of western films, as Irn Bru replaces
weapons, and the real one shows a mockery of the picture by making it
look like the man is saying the funny quote.
Differences
One difference to the posters would be the theme of the two. The fake one
has a western theme, and a slight USA theme to it, whereas the real poster
just has meme style theme to it. Another difference to the posters would
be the ending message. The fake one being there are two types of people.
To it, and the real advert being that Irn Bru is too precious.
Technical qualities
The first characteristic of my advert compared to the real one is the way
the advertisement sentences/brand name is placed. My advert has the
main quote in the middle as the main focus, with the brand name at the
top, as a title to the whole print, and the last sentence at the bottom to
finish off the poster. With the image, the cowboy is on the left, as it makes
out that the cowboy is saying the middle quote, the cannon is on the
bottom right , so that it is seen when the audience see the franchise next
to the last quote, they will se the cannon theme on top of it. The real print
has a different layout to it, as they have the picture on the far left, so that's
the first thing witnessed, as that's where a sentence would start, so you’ll
more likely look at the picture first. The writing is next to the picture on the
real print shows a revile of what the picture represents, then the Irn Bru
logo is at the bottom to finish off the poster.
9. My print Strengths &Weakness
Strengths
The one strength about this advert would be the
layout. The one good thing is the fact the poster
isn't filled with random pictures, so it doesn't
have too much going on for the audience to focus
on. Another strength would be how successful
the last message of the advert is, as it is saying to
you strait (to drink Irn Bru), the advert leaves you
wanting to be the guy that drinks Irn Bru.
Weakness
One weakness with the poster is the separate
imagery. The imagery e.g. The flag, and the
cowboy have different quality pictures, as the flag
is more high definition than the cowboy, and the
HD. doesn't fit with the old and crumpled
background. Also, the cowboys head doesn't look
very realistic. You can tell it is edited on, as it has
a different tone to the body.
Next time
If I were to change parts of the poster, I
would keep it as it is but I would just sort
out the separate imagery graphics to blend
in with each other. That means having the
new style photos have the same tone as the
old ones.
10. Structures of TV Advertising
The way the whole advert has been put together was
by using premier pro. The background(s) were gotten
from the internet, and the actors were performing the
advert on a green screen. Also, the props were
founded from varies of shops and a vending machine.
We found it easier to use a green screen, as we can
pretty much teleport where we want the setting to be
(with using premier pro). The advert has a linear
narrative structure, as it goes in the order beginning
middle end. The advert is non realist, as Irn Bru can’t
act as a bullet proof vest. The reason for leaving it in
order was to avoid confusion, and keeping the advert
simple to gradually understand. The obstacle to avoid
would be using copyright music, so I had to find
royalty free music. Another obstacle to avoid would be
creases in the green screen. This was to avoid mistakes
in the editing. So we had to be careful where to stand
on the green screen.
11. Factors of persuasion (TV Ad)
My TV advert has some different factors to persuade
the audience to buy the drink. One of them being
dreams and fantasy. The reason for it being classed
as this theme is because it’s the fantasy that Irn Bru
will protect you from a single bullet, acting as it is
strong, and powerful. Another theme which it fits in
with is comedy. The reason for this theme is because
the advert parody's of typical gun draws from classic
western films (one being the good, the bad, and the
ugly), as the have the same weapon concept, but
replaces one of the weapons as Irn Bru. Lastly, as the
advert parodies of classic western films, the advert is
also classed as a childhood. The reason for it being
classed as this theme, as the advert can remind you
of the classic films you used to love in the 1960-70s.
12. Style of advertisement
The main inspiration to my advert is the draw scene
to the good, the bad and the ugly. The main reason
is is because of the iconic draw scene, and it fits in
with the western that I intended to have. Also, my
advert pretty much parodies off the film too, so the
advert acts as a parody to the good, the bad and the
ugly. This is what is successful with convincing me to
buy the product, as the advert makes me chuckle, as
it reminds me of draw scenes in cowboy films, and
shows the strength Irn Bru has. So the advert makes
me want to find out how strong Irn Bru is. Also, the
advert has a very similar concept to the Pepsi advert,
but they use footballers as the drawers, and a ball
instead of a gun. The similar concept works to be
convincing, as they both show the power of the
drinks, making the customer want to have this
power.
13. Structures of TV Advertising (Real TV)
This is the craving dale cats with thumbs advert.
This was highly likely to be CGI, and later edited on,
as cats don’t really have thumbs or do any grab
action using their paw. This decision to computer
edit the cats would have probably have been made,
as it was an easier option to customize the look and
the actions of the cats, than sticking fake thumbs
onto cats and train them to walk. This advert has a
liner narrative structure to it, as everything is in
chronological order. Its like that so it can tell a story
which progresses and progresses to the invasion of
cats, and it eaves you questions, wondering how
they got the thumbs in the first place. The obstacles
to avoid with making the advert is bad continuity.
The cats are designed to have thumbs, so they will
be computer edited, so that means keeping watch
when editing the cats, to make sure you don’t make
a bad mistake, e.g. the thumb is out of place.
https://www.youtube.com/watch?v=_G
SuH6LYMho
Milk Advert
14. Factors of persuasion (TV)
This advert has also got some ways to persuade
their customers to buy the milk product. One way is
a comedy and humor approach. The way this is
funny, is that it give the funny idea that the new
evolved cats are taking over to get the milk to
themselves that have been kept by humans and
also, they have human abilities in the ad, which is
unusual but cant help but laugh at. Another theme
it fits with is fantasy and dreams. The reason for
this is because the advert is in a world where cats
have human style abilities (e.g. Walking on only two
feet) and thumbs, and obviously cats don’t really
have thumbs, nor want to act like humans.
15. Style of advertisement (Real TV)
I feel like that the cat craven dale advert must have
been inspired by the planet ape franchise, where
the apes want to take over the world. The reason is
because both the advert and the film show the
separate species gaining power against humans. The
thing about the advert that makes me want to buy
the milk is the message that you are lucky to be able
to have the drink to yourself, and have no species
try to take it off you. So it gives you the idea that
your lucky that the advert isn't a true reality. Also it
shows the love for the milk, as the cat wants the
milk so bad, that it and many other cats gang up for
it, so it makes you wonder why do they want this
milk compared to other brands of milk. Why do they
want that brand so bad, so you want to find out for
yourself and buy the milk.
16. TV comparison
Similarities
They both use the drink Irn Bru as a drink that will benefit the character in the
ad, as the real one uses it for the Scottish father to get used to his daughters new
(English) boyfriend (the same concept goes for the majority of the Irn Bru
adverts). But the fake advert uses it for the good cowboys armed weapon against
the gun in a draw. Also, Another similarity between the two adverts is the
comedy theme. The real advert has a comedic storyline where the father doesn’t
like his daughters boyfriend, and Irn Bru is the thing to make himself like him.
With the fake advert, it parodies off classic western film, as Irn Bru is the weapon
instead of the gun, which is unusually funny.
Differences
The one difference is the theme of the two adverts. The real one goes for
Scottish theme, as it shows the flag/country around the advert. whereas the fake
advert went for a western style advert, as the background was set in a dessert,
and the characters were cowboys. Also, another difference with the two adverts
is the build up, as the real advert has the Irn Bru impact after the first 10
seconds. The fake advert has the build up after 40 seconds where the gun fires,
then the Irn Bru impact happens.
Technical qualities
One characteristic about the fake advert is the effects in the advert for example
the bullet fire and the use of green screen in order to choose the setting which I
want (rather than finding it myself). The real advert is probably a hand built set,
and had no visual effects in it. Also, the fake advert has two Irn Bru drinks (one a
can, and one a 2 litre), as the little one is used to drink, and to block the bullet
to show its power, and the big one is the big power which males the other
cowboy unconscious. The real advert only uses one can to show the example of
its impact. https://www.youtube.com/watch?v=
9UprxM_aBWk
Real advert
17. My Strengths and Weaknesses (TV)
Strengths
One strength about the advert is the message
delivered about Irn Bru. The advert shows the drink
to be some sort of super power that we all should
drink to give us strength, so the message about Irn
Bru being strong is received well. Another Strength
about the advert is the setting it is set in it. The
background fits in well with the surrounding, as the
brightness of it fits in with the brightness of the
characters, so there is a lack of bad continuity in the
advert.
Weakness
One weakness about the advert is the bullet impact
on the can on the advert. The reason for this is
because the bullet moves about on the can which is
bad continuity. Another weakness with the advert is
the slogan at the end of the advert. When watching
back the advert, the slogan at the end wasn’t
noticeable, as it all of a sudden appears, I think its
because there is no voice saying what it says.
Next time
If I were to Change anything in the
advert, I would put a voice over at the
end reading the slogan, so that it is more
noticeable and something that will be
stuck in your head.
18. Structures of the Ad game
The advert game was made by using Photoshop, and the
audio to it was added to it by using premier pro. The
graphics of the game were digitally made by me including
the character, where I had to make separate feet and hands
to get the forward moving effect from it. The separate
graphics were moved into separate workshops, so that
when editing one thing, the other thing doesn’t get
effected. I made the character Birdseye, so that a 2D 8bit
word was easier to make than a front view one. Also, the
character was designed on Photoshop so that I can decide
what's right and wrong with the way it looks so I can
change it. The music was made in garage band and
designed to sound bit crushed. The obstacle to avoid is
firstly copyright from music, and graphical glitch mistakes.
The game Can’t have misplaced graphics, as that may effect
the gameplay. So to avoid the first obstacle, I completely
altered an existing MIDI file to my own version so its not
the same as an existing song. The second obstacle, was
hard to avoid, but the majority of the video is fine, as I
made the bottom bit look the same on a loop, so nothing
was different.
19. Factors of persuasion (AD Game)
The game was designed to show going against
Irn Bru, as the giant barrel is filled with Irn Bru.
One approach of persuasion which the game
shows is a comedy and humorous approach.
The reason for the game being classed as
comedy is because of the funny situation the
cowboy is in, running away from a giant barrel.
The pre-story links n with the comedy approach
also links with the games pre-Story, where the
clumsy cowboy accidentally shoots a door,
causing the barrel to fall out of the door,
making the game situation. Its funny because
the unprofessional cowboy made this huge fail
mistake, which he has to deal with. Another
theme which it fits in with is dreams and
fantasy. It more fits in with fantasy, as the
games have turns in them, which the barrel still
rolls around. Its not really possible for a barrel
to do a 90 degree turn.
20. Style of Advertisement (AD Game)
The one game which mainly inspired me to make the
Irn Bru game is temple run. The reason for this is
because the way I can simple down a 3D game to a 2D
game, as it was not only an easier option, but a more
creative option, as can deign the side grounds next to
the track, and the Bru cans to gain points. Also, I enjoy
playing temple run, as it is a good game and can get
addictive from time to time, so I thought that re-
making a game that I personally like (and adjusting it to
my brand and work) would convince customers to
download the game, as the game temple run is so
loved by 100 million people, they may want to try out
my 8 bit game. The way this makes me want to buy
some Irn Bru, is the way I present it as being strong,
and the way I use the drink as a collective point, makes
you start to want the drink, as you are seeing it on a
screen for a long time, you want to see and taste the
drink for reality. This is a narrative structure, as it starts
from the beginning, to the end where you lose. There
are no flashbacks. This is an anti realistic advert game,
as the barrel is portrayed to make a 90 degree turn in
the game when turnings happen, but in reality, that’s
impossible for it to do a turn like that by itself.
21. Structures of the AD Game (Real)This is the official Irn Bru Game. The game is
separated into two different games. One being a
weight lifting game, and the other being a throw the
furthest game. They use the same Scottish man for
both of the types of games. This is so that they can
have a recognized character for the game and for the
brand. The girder game consists of the computer
,mouse dragging the girder to collect points and to
move it to travel far. The character only bends down
to throw the girder. The background has a famous
Scottish landmark called the fourth bridge. This is to
keep the Scottish references. The weight lifting game
consists of the left and right key to be pressed rapidly
to lift the weight. The character is lying own on a
barrel lifting his arms to lift the weight. The
background doesn't’t have too much, as the main
focus is on the character. The obstacles to avoid with
the game is the detail in the game. There cant bee too
much effects or detail, as that would defeat the object
of a simple game, as it would have too much to it to
play, or if its too much in the background, it may lag
when movement occurs.
22. Factors Of persuasion (Real Ad Game)
The game was made to show the strength that Irn Bru
can give you, and using this muscly man to show it for
you. One way that Irn Bru persuades the customers is by
making an elite character. They use this strong character
in the game to show you the effect Irn Bru has on him (it
gives him strength), and the thing he can do with this
strength (throw a girder). Another thing which they used
is culture. The game shows some culture of Scotland, for
example the kilt that the Scotsman character is wearing,
and the fourth bridge which has some history to it, and
some other Scottish landmarks feature in the game. This
is because Irn Bru like to remind their customers where
the home of their drink is. The last appeal that the advert
game uses is dreams and fantasy's. the reason that the
game fits in with this, is because its portraying that a
sugary soft drink has the power to turn you into this
strong man, but in reality it cant. Also, it shows how a
girder can be thrown really far by a throw, when that
isn’t physically possible for a girder to just move really far
by a single throw.
23. Style of advertising (Real AD Game)
The girder throw game is sort of similar to app game flappy birds, as it has
the same idea of not hitting the ground, and getting to the furthest as
possible. So Irn Bru must have been inspired by flappy birds. The weight
lifting game must have been inspired by the sport weight lifting, but
altered to their own standards, and to advertise it as their brand. The way
that the girder throw game makes me want to buy the drink is because of
the fact I enjoyed playing the game, so id give the drink a chance, and also
because of the way that Irn Bru is presented to give you strength, so I
would like to try it to see if I have more energy in me to doo things. The
weight lifting game also presents Irn Bru to be strong, and heavy, which
successfully draws me to want to have the drink, to see for myself. Lastly,
the way that the Irn Bru is presented so traditional to Scotland, and you
can see how much they are apart of the country, as the Scotsman's
wearing a kilt, and the fourth bridge. This also draws me into buying the
drink, as there is so much Scottish
love in the drink, and you can see how much
It means to Scotland, so I want to see how good
This drink Scotland goes on about.
24. AD Game ComparisonSimilarities
One similarity about the two games is the dress code for the characters. They
both seem to have the Irn Bru scheme on them. The real advert having the
Scotsman wear a blue T-shirt and an orange kilt. The fake advert having the
character have an orange skin tone, and blue clothing (not shoes). Another
similarity between both games is the points collected. (only the toss the girder
game) Both the real and fake games consist of collecting Irn Bru cans to gain
some form of points.
Differences
One difference between the two games are the graphics. The fake game is an 8
bit game with pixelated characters, whereas the real Irn Bru game has a
normal cartoon style game. Also, the games are different concept, as the fake
game is a run game, but the real one is a weight lifting and barrel throw game,
so they are different game styles. Lastly, the theme of the games. The fake one
is themed around old western times, whereas the real one is based around
Scotland.
Technical qualities
One technical quality of my game would be where the Bru points score are
placed. They are placed at the top left because the player will mostly be
looking, as they are aware of the obstacles coming. So by putting the
scoreboard at the top, the player can quickly look at it then focus again later
than putting it at the bottom making it impossible to find, and distracting you
from the game. The real Ad game has the score on the top, and the distance at
the bottom, so that you can look at the distance as that is linked to the floor,
and the points are at the top, because the Bru cans are located in the sky of
the game. Also, there is a simple layout on my game which is repetitive. This is
so that nothing that stands out can distract the player. With the real game,
they have a loop of Scottish landmarks that you pass when throwing the girder.
25. My strengths and Weaknesses (AD
Game)Strengths
The one strength about the game is the simplicity
put into it (the gameplay). Basically, the game doesn’t
consist of levels or upgrades which is good, as you can
easily get addicted to simple and infinite games, as you
want to get the better score than last time by doing the
same thing as last time you played the game (no
complicated levels to cross to beat your score). Another
Strength about the ad game is the character. The
character look stands out compared to the floor ground
of the game, and it looks like a good mascot for the game
too, as the way it is dressed in clear blue, and the good
birds eye design of the character stands out.
Weakness
The first weakness of the game is the layout of the track.
The lane lines look invisible once it was downloaded as a
video, but to be honest, the lane lines should have been a
darker tone to make them noticeable for the player, as
now, it just looks like one long track on the image.
Another weakness of the game is the point noise. The
noise was the best thing I could find to bit crush, but its
quite deafening and sharp to the ears when it triggers
unlike the temple run coin noise.
Next time
If I could change anything in my advert, well
firstly, I would make the lanes more clearer,
but I would probably add more colour into
the graphics of the game, so nothing looks
faded, and so the player can tell where not to
go. For example, I would change the side sand
to a light orange-yellow to direct that you
shouldn’t be there.
