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Analyzing Real Media Forms and Conventions
1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
BY SAIRA HUSSAIN
2. Magazine:
To create the magazine front
cover we carried out loads of
research into real media texts.
We did this in order to make
sure my group and I were
aware of the codes and
conventions of a real media
magazine so we can make our
magazine look realistic. We
looked at ‘EMPIRE’ and
‘FANGLORIA’, ‘SCREAM’ horror
magazines but we chose the
‘EMPIRE’ magazine as
inspiration to create our
magazine.
4. Magazine: Mast Head
We wanted to use the Empire name as Empire
magazine is a well known horror magazine and
is recognisable by many people.
We used similar masthead text to to make the
magazine stand out and to grab the readers
attention. By having a bold red title we wanted
to emphasise death, blood, fear and terror also
in our trailer however red is a constant house
colour in our trailer, poster therefore by having
the same colour to have everything linked
together. We also wanted the image used to
cover a bit of the mast head as this shows that
the magazine is a popular magazine as
audience recognises the magazine easily.
5. Magazine: Image
Similar to the empire magazine the
image is placed in the centre. We also
chose to use our main character in the
film to give the audience an idea who
the main character is and to grab their
attention and by having the image
placed in the centre which helps the
audience to focus on the character.
We challenged this because we
wanted to have our image in black and
white as our film is a horror and thriller
therefore by having it presented in black
and white and using dark colours links
back to our genre.
6. Magazine: Mise-en-scene
The clothing the actor Is wearing is a plain
shirt, she wore this because we wanted to
portray her as a innocent and vulnerable.
The lighting is varied between dark and
light. We chose to have dark lighting
because dark colours are mainly used in
the horror genre therefore to link back to
our genre we used dark lighting to give
this effect however we didn’t want it to
be too dark because we wanted the
audience to see the text on the
magazine.
7. Magazine: Straplines
Above the mast head in-between the ‘m’ we
wanted to keep this convention so people are
aware of the price and the issue of the magazine.
Underneath the mast head on the top right side
we also kept this convention of having the
website of the magazine here. On the left hand
side we added ‘the worlds biggest movie
magazine’ to empathise how popular the
magazine is to the audience. We also added
more straplines onto the left middle side of the
magazine which is similar to the real empire
magazine. We have used straplines such as ‘top
10 horror releases’ to attract the audience who
are interested in tis genre. Also we added more
straplines on the right hand side because the
magazine had seemed empty therefore by
adding ‘after 10 years seed of chucky returns’
related to the horror/thriller genre this will draw
attention of those who are interested in this genre
which will also attract our target audience. At the
bottom of the magazine we used an convention
from empire by having ‘turn to page 6 to see the
full picture’ this makes our magazine look like a
real movie magazine.
8. Magazine: Film title and barcode
We wanted our film title to be in the
middle but we aligned it to the right
hand side. We chose to have it this
way as it made our magazine stand
out more and to be more unique.
We placed our barcode very similar
to the empire magazine therefore
by putting a barcode similar to
empire magazine made our
magazine look like a real media
text.
9. Magazine/poster/trailer:
The main colours we have used in our
magazine are red, white and black. We
used red to connote rage, anger, blood in
our film. We also used white to connote
innocent, purity of the girls character in our
trailer and black to associate with
death, mystery and evil. We chose these
colours to match our house style of the
poster and trailer and to fit in the codes
and conventions of a horror genre film.
12. Poster: Image
The image we took was close up of
the actors lip, hand and neck. We
chose to do this as it links to our
strapline ‘The truth will be revealed’
By having her finger over her mouth
suggests that nothing is being
revealed about what happens
therefore you have to watch the
movie to find out. Like other movie
posters the main image is in placed
in the centre which makes our
poster look. We added the scratch
effect to create some tension for
the audience and make them
asking questions as to why is has
been scratched etc.
13. Poster:Mise-en-scene
The clothing is shown vey little in this poster
as it is a close up but you can that the
actor is wearing a white vest.
The actor is wearing red lipstick to make
her lips stand out from the poster and to
grab the audiences attention.
The lighting is very dark this fits in with the
codes and conventions of a real movie
poster
14. Poster: Straplines/taglines and Title
We included the actors names at the top of the
poster so the audience will recognise the actors
this will grab there attention as if it is there
favourite actor they will come to watch the
movie.
We had the title in big bold white writing which
is place also at the top. Most movie posters had
the name of the film at the bottom but on our
poster it didn’t look right therefore we put the
title at the top.
We included the tagline ‘the truth to be
revealed at the bottom to make everything link
together and to make our poster look like a real
movie poster. Also at the bottom of the poster
you see the directors names, writers and
producers name we used this convention to
make our poster like a real poster also so the
audience can recognise them and if they like
the producer or director or writer this will make
them want to watch the movie.
16. Trailer
We started of by analysing
many different horror and
thriller trailers to help us
identify what the codes and
conventions are. By watching
numerous amounts of trailers
this helped us to create our
narrative. The trailer narrative
was shown in a non-linear
way as the audience are not
able to tell what the whole
plot is about as we don’t
want to give it away.
17. Trailer
By going through our narrative structure we looked at Vladimir's Propps
theory to help us create our narrative structure. He created 7 characters
each with a specific role such as the villain, the dispatcher, the helper, the
princess, the donor, the hero and the false hero. We used his theory to
help us develop our narrative and to help us meet the codes and
conventions of a horror genre film. We chose each character and what
they are, this helped us with our plot even more as we then came up with
more ideas about having loads of villains and by having a false hero in our
plot. However we got inspiration from our plot from a movie called ‘sorority
row’. So we borrowed ideas from there trailer.
18. Trailer
Our trailer was set in many different locations
such as the woods, a house and a basement.
We used these locations as they were dark and
very gloomy also for us to portray horror films
and suspense we thought by having a dark
location will attract the audience and also fit it
into the codes and conventions of a horror film.
Rick Altman's theory can be applied to our
trailer as we used syntactic elements such as
fear, this is shown throughout the trailer as you
have the girl walking though the woods and
she thinks someone is following her also we
used a close up of a boy attacking the girl
coming from behind. This creates tension and
fear.
19. Trailer - clothing
By looking at other trailers we
discovered that the actors were
wearing very casual clothing
, therefore to make our trailer
look realistic we decided that
our actors should wear casual
everyday clothes however we
also used quite dark clothing for
the boys to make them look evil.
20. Trailer- Lighting
All trailers we had analysed used dark, dull
lighting to create a gloomy atmosphere.
We used dark lighting to create a
tension, scary effect also to make our
trailer more realistic. Dark lighting connotes
that something bad could happen which
creates the tension and suspense.
However we used daylight in our trailer too
to show some action which had
happened in the day.
21. Trailer-
In horror trailers there was loads of action shots to
create and build suspense. We added a few
action shots in our trailer such as the boy coming
behind the girl and attacking her however we
didn’t want to give lots of information away.
We used a lot of editing techniques such as fades
to black which then had a inter title and fast pace.
We used this techniques so create tension
because we didn’t want to give the plot away
and we wanted to leave the audience guessing.
This followed the codes and conventions of a
horror genre as by speeding our shots up and by
having fades to black made it look more realistic.
22. Trailer
We used quite a lot of diegetic sound
such as the boys talking, the girl
screaming. This made it look more
realistic as it showed what was really
happening and created a effect on
the audience to get them feeling
scared. We also non-diegetic sound
such as the music playing in the
background, this helped to build the
tension throughout the trailer.
