The document discusses how AskNicely worked with Marketo to help scale its customer feedback business. It outlines some of the challenges AskNicely faced with growth, including keeping up with product changes and lack of flexible reporting. It details how AskNicely rebuilt its tech stack, integrating Marketo and other tools like Salesforce, to help track everything, learn quickly from experiments, share workloads, and market at every customer touchpoint. The document provides examples of how AskNicely used Marketo programs and templates to automate marketing communications and engage customers.