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Test for Success: A Guide to A/B Testing on Emails


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Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself. Join Marketo's Jessica Langensand and Optimizely's Allison Sparrow in this informative webinar on A/B testing ideas and best practices.

Published in: Technology
  • Is slide 18 correct to fade out test A and show test B has 43.4% more pre-orders? I imagine test A gets more pre-orders with a 20% discount...
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