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hy 70% of IT initiatives fail; How to craft a winning omni-channel strategy

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NRF NXT 2019
July 22, 2019
Lockie Andrews, Chief Digital Officer, UNTUCKit

Published in: Retail
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hy 70% of IT initiatives fail; How to craft a winning omni-channel strategy

  1. 1. Lockie Andrews, Chief Digital Officer UNTUCKit 7/22/19 Case Study: Why 70% of IT initiatives fail; How to craft a winning omni-channel strategy
  2. 2. 2 70 percent of complex, technology programs don’t reach their stated goals*. *Mckinsey Study - “The ‘how’ of transformation”. 2016.
  3. 3. 70 percent of complex, technology programs don’t reach their stated goals. 3
  4. 4. 4 People Process Technology Traditional Methodology
  5. 5. 5 Common Pitfalls 1. Complex scope 2. Aggressive timeline 3. Inexperienced team 4. Lack of organizational buy-in or adoption 5. Weak technical discovery or execution 6. Failure to translate business requirements
  6. 6. 6 4. Buy-in People3. Experience 1. ScopeProcess 2. Time 5. Tech Technology 6. Planning
  7. 7. 7
  8. 8. 8 John Naisbitt We are drowning in information but starved for knowledge.
  9. 9. 9 Nice to Have Tech Foundational ERP
  10. 10. 10 UNTUCKit Digital Transformation 16 mos timeline 200+ employees ERP CRM DW mPOS eCOM BI CMS DAM platforms
  11. 11. 11 Next Gen DTC Tech Stack Data Warehouse Ecommerce Mobile POS Business Intelligence Tool ERP Single View of CUSTOMER Single View of INVENTORY Supporting Technology • Digital Asset Mgmt • Content Mgmt System • Project Planning Tools • Labor Productivity Marketing Technology • Personalization • Attribution Model • Click Stream Data • Customer Relationship Mgmt • Email Platform • Loyalty Platform
  12. 12. 12 Successful IT Initiatives Why Who How What Next Legacy retailers and digital native brands can transform. Following a proven implementation methodology increases success rate.
  13. 13. 13 Why? Requirements- prioritized list of business and technical requirements backed by a solid project plan and timeline • Business requirements • Technical requirements and solution design • Priorities and business improvement outcomes • Project plan, budget and timeline (shareable) Scope Buy-in TechTime
  14. 14. 14 Who? Team Makeup: Assign key sponsors and internal stakeholders; initiate RFP process for technology partners and platforms • Internal project leads and accountability partners • Experienced implementation and project management team Experience Buy-In Planning
  15. 15. 15 How? Execution Excellence: Follow a proven and tested methodology for rolling out technology initiatives • Detailed project plan with dependencies and milestones; Adequate go-live transition services • Established meeting cadence • Prioritization plans and phased scoping Scope Experience PlanningTime
  16. 16. 16 What Next? Adoption: Training and change management plan • One-on-one and group training (super users) • Pilot departments • Key KPI targets and/or productivity measurement Experience Buy-In Planning
  17. 17. 17 TECHNOLOGY PROCESS PEOPLEBuy-in Success Criteria Experience Scope Time Planning Tech
  18. 18. Attendee Takeaways • Failure is inevitable, but limiting your losses is within your control • Measure twice, cut once – planning is key • Too much focus on the technology, and not enough on the people and process 18

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