Niche is a marketing company established in 2003 that operates in 18 countries. It provides field marketing services and in-store auditing enhanced with technology solutions. Niche has over 400 employees working on projects for clients in industries like FMCG, telecom, and electronics. The company aims to provide tailored marketing programs and real-time reporting to clients through its network of local offices.

2.  Established: 2003
 Ownership: Niche is a private owned company established in U.A.E.
 All shareholders actively involved in the business.
 Core Business: Niche operates in two distinct areas – Field Marketing Services
and In-Store Auditing enhanced with Technology Advanced Solutions
 Marketing Consultancies Field Marketing services:
 Development of marketing programs and provision of in-field resources to
execute programs on behalf of Multinationals e.g. Unilever field operation 7
countries / Mystery shopper programs multiple clients / Merchandising
services multiple clients / POSM placement / activity monitor etc.
 Technology Advanced Solutions: Niche holds contract with Unilever to audit
over 1000 outlets modern and general trade in the region, which are linked
with web and market findings are reported instantly along with images and
GPS coordinates
 Real time and on-line reporting
NICHE MARKETING OVERVIEW
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

3. Cont…… OVERVIEW
 Human resources: Sales & Marketing 19,Operations 42, Field Force 376
 All merchandisers are “term employed” against specific projects.
 All network/ satellite employees are classified as “Operations”.
 Reach: 24 Operational Offices across 18 Countries.
 USA , UK, Saudi Arabia, U.A.E, Algeria ,Bahrain , Syria ,Yemen, Kuwait,
Oman, Qatar ,Iraq ,Jordan , Tunisia  Lebanon  Egypt, Morocco Pakistan.
 All Niche Offices are company owned.
 Foreign ownership laws in majority of countries dictate that the company
operates under local sponsorship arrangements whereby fees are paid in
exchange for operational cover,
 Egypt , Morocco and Lebanon, we operate through associate offices,
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

4. NICHE MARKETING ORGANIZATION CHART
Managing
Director
Nisar Malik
Director Business
Development
Angela Morgan
Director Operations
& services
Mahmoud Hamdan
Director Business
& Technical Affairs
Mahadevan
Human
Resource &
Legal Affairs
(KSA Based)
Munir Khamisi
Financial
Manager
Centurion
Supprot
StaffAccount
Manager
Business
coordinator
Field
Operatives
Field
Operatives
Operations
Manager
KSA
Operations
Manager
GBU
Dbase
Manager
HR
Manager
Ali Raza -
GBU
Ahmad Al
Gahtani -
KSA & N.
Africa
Accountant
Joyson Arul
Book
keeper
Saudi
Arabia
Support
staff
Riyadh
Jeddah
Dammam
GCC
N. Africa
Iran
Dbase team
UAE
Dbase team
KSA
Dbase team
Pakistan
PRO UAE PRO KSA
Directotr Operations
& Service - Pakistan
Field
Operation
across 3
major
population
center
Sales
Coordinator
Sales
Executive
Business
Development
Manager
Anas Al Kudsi
Marketing
Executive
Account
Manager
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

5. Niche Marketing Management
Pharmaceutical
FMCG Telecom ElectronicsFood & Beverages
Automobile
Others
SOME OF OUR CLIENTSSOME OF OUR CLIENTSSOME OF OUR CLIENTSSOME OF OUR CLIENTS
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

6.  Activity Training
 Marketing Consultancies , surveys and census.
 Mystery Shopper Programs.
 Activity implementation
 Activity monitoring.
 Brand activations including sampling, promotions.
 Event management and road shows.
 Trade audit and store check services.
 Merchandising
 Logistics and warehousing
 Data construction and dbase management.
 Production and deployment of POS Material
 Web Applications and Designing.
 Resource supply and management
PRODUCT PORTFOLIO
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

7. Training
Training will be split into two core functions;
1. Product training
2. Soft Skills training
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

8. IMAGE LIBRARIES
Training – Product
 Product training
As per Client’s guidelines and GTM plans
Train the trainer conducted by Client
Trainers to train field specialists and sales consultants
weekly
Field specialist to conduct training daily
Trainers to set quarterly training calendars
Calendars set for in-house training and trade training
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

9. Training – Soft Skills
 Soft skill training
Include soft skill training in the field for the sales consultants
(i.e. Selling Skills, Marketing & Costumer Service )
Great focus on up-skilling field specialists’ inter personal skills
i.e. presentation and communication skills
Setup curriculums for the field specialists
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

10. NICHE follow a tried and tested formula which addresses the following:
 PROJECT INITIATION
 Project start up
 Project Objective, scope, assumptions
 Project Planning and resources
 Project control procedures
 Risk assessment
 Business Case
 Balancing scope, quality, time and cost
 PROJECT CLOSURE
 Final project evaluation
 Project completion
 Process involvement
 Learning's
 Next Steps
 PROJECT CONTROL
 Stage start-up and management
 Ongoing project planning
 Scope and quality management
 Cost and time management
 Risk Management
 HR management
 Project Communications
 Issue and risk logs
PROJECT MANAGEMENT
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

11. TYPE OF PROJECT: Field Force - Ongoing
COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt & Morocco.
BRIEF DESCRIPTION OF PROJECT:
Challenge: missing space on shelf
Niche provided Unilever with market intelligence which improved 20% of
market presence directly reflecting on increased sales
Product availability
Product positioning
Planogram adherence (in hot selling zone)
SOS vs Competition
Share of voice (POSM material presence)
Product movement (back store audit and front main fixtures)
Sample Projects: UNILEVER
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

12. TYPE OF PROJECT:
- Retail Audits - Consumer Surveys
- Activity Monitoring - Asset Tracking & Barcoding
- Plano gram adherence - Instore Stands Deployment
- Space Audit - Logistics
COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain.
DURATION OF PROJECT(S): Ongoing
BRIEF DESCRIPTION OF PROJECT:
1. Retail audits of major outlets in all countries.
2. Monthly monitoring of all in store activities and promotions.
3. Inspection and measurement of planogram adherence.
4. Space audit to measure linear and facings space compliance.
5. Measurement of consumer purchasing habits based on in store activities.
6. Asset Tracking and Barcoding.
Sample Projects: MARS
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

13. www.nltcfr.com
Web Server
INTERNET
CLOUD
Reporting
xxxxxxxxxx
xxxxxxxxxx
xxxxxxxxxx
xxxxxxxxxx
xxxx
Data Centre
UAE
WEB BASE REPORTING METHOD – SHEMATIC
REPRESENTATION
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

14. Technology Platforms used
 First BTL Agency to introduce Web based reporting tool.
 Technical Solution enable clients to make an immediate impact in-store.
 Hand Held Terminal – HHT’s / PDA’s can be utilised to your campaign
to further increase the speed at which your results would be available at
www.nltcfr.com almost instantaneously.
 BTL Services using technology in
 Store Profiling
 ROI reporting
 Performance monitoring
 POSM measurement
 Competitor activity monitoring
 Photographs / GPS co-ordinates / Mapping
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

15. Report Sample-1
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

16. Report Sample-2
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

17.  Service provider via single point of contact across 18 countries
(USA, UK ,GCC, Levant, North Africa , Pakistan)
 FMCG, Retail and Hi-tech Extensive regional & country-wide
coverage - Permanent Staff
 Technology oriented, IT infrastructure
 Multi cultural organization
 Uncompromised quality of service
 Exact tailored programme
 Total project flexibility
 Substantial portfolio of multi-national clients
 Trade Audit Programme expertise
 Design & Execution of retail partner programs
 Loyalty marketing expertise
 Turn key solutions / resource management
BENEFITS OF DEALING WITH NICHE
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

18. IMAGE LIBRARIESIMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

19. .
IMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

20. IMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

21. .
ACTIVITY IMPLEMENTATION
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705

22. 1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Anas AlKudsi
Business Development Manager
1400 N Kraemer Blvd , Unit # 55 , Placentia , CA 92871
+1 714 710 6705
|anas.kudsi@nicheme.com | www.nicheme.com
HQ Office - Dubai
P.O.Box: 81605 Dubai U.A.E. - Phone: +971 4 297 8868, Fax: +971 4 297 8869.
Contact & Address