Techniques of customer pooling.

1. CUSTOMER POOLING TECHNIQUES
Effective ways of attracting customers towards your business

2. DIRECT APPROACH
ATL Approach (Above the line approach)
Above The Line (ATL) advertising is where mass media is used to promote brands
and reach out to the target consumers
A. Bulk SMS
B. Radio Advertisements
C. News Paper Advertisements
D. Promotional mails
E. Leaflets or Pamphlet distribution.
F. Vehicle branding
G. Hoardings

3. INDIRECT APPROACH
BTL Approach (Below the line approach)
Below The Line (BTL) advertising is where group specified approach is
used to promote brands and reach out to the target consumers.
A. Wellness programs.
B. Loyalty Card
C. Discount Coupons
D. Yearly Events
E. Awareness Events
F. Exhibitions
Loyalty Card
GIB
Lunch for Clients

4. TO THE CUSTOMER
FOR THE CUSTOMER
WITH THE CUSTOMER
Thank You…..
Anand Chatterjee