Marketing big on a small budget

560 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
560
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing big on a small budget

  1. 1. Marketing BIGon a small Budget: Know your C’s<br />Presented by Sharina Smith<br />Senior Director of Marketing & Communications<br />Southwest Baptist University<br />
  2. 2. How much Budget is enough?<br />Just a little more!<br />No marketing director feels he or she has enough budget to get the job done!<br />
  3. 3. The Four P’s of Marketing<br />
  4. 4. The Four P’s of Marketing<br />Product (or Service)<br />Price<br />Place (or Distribution)<br />Promotion<br />
  5. 5. The Four C’s of Integrated MarketingCommunications<br />
  6. 6. The Four C’s of integrated Marketing communication<br />Consumer<br />Cost<br />Convenience<br />Communication<br />
  7. 7. The Four C’s of integrated Marketing communication<br />Consumer<br />Cost<br />Convenience<br />Communication<br />The Four P’s of Marketing<br /><ul><li>Product (or Service)
  8. 8. Price
  9. 9. Place (or Distribution)
  10. 10. Promotion</li></li></ul><li>Marketing BIG on a small Budget means you must know your C’s<br />Consumer<br />Cost<br />Convenience<br />Communication<br />
  11. 11. CASE STUDIES: FedEx & Freddie’s Pizza<br />
  12. 12. FedEx : Global Shipping CompanyFreddie’s Pizza : Neighborhood Pizza restaurant in New Jersey<br />
  13. 13. FedEx: Four P’s of Marketing<br />Product (or Service)<br />Price<br />Place (or Distribution)<br />Promotion<br />
  14. 14. FEDEX: The Four C’s of integrated Marketing communication<br />Consumer<br />Cost<br />Convenience<br />Communication<br />The Four P’s of Marketing<br /><ul><li>Product (or Service)
  15. 15. Price
  16. 16. Place (or Distribution)
  17. 17. Promotion</li></li></ul><li>Freddie’s Pizza: Four P’s of Marketing<br />Product (or Service)<br />Price<br />Place (or Distribution)<br />Promotion<br />
  18. 18. FREDIIE’S PIZZA: The Four C’s of integrated Marketing communication<br />The Four P’s of Marketing<br />Consumer<br />Cost<br />Convenience<br />Communication<br /><ul><li>Product (or Service)
  19. 19. Price
  20. 20. Place (or Distribution)
  21. 21. Promotion</li></li></ul><li>So, how do you market big on a small budget?<br />
  22. 22. First, consider the four C’s of IMC<br />
  23. 23. The Four C’s of integrated Marketing communication<br />Consumer<br />Cost<br />Convenience<br />Communication<br />
  24. 24. 1. Consumer<br />Who is your potential customer? <br />
  25. 25. 2. Cost<br />How much should your product (or service) cost to attract consumers and pay your bills?<br />
  26. 26. 3. Convenience<br />How convenient is your product (or service) for your potential consumer?<br />
  27. 27. 4. communication<br />How will you tell your best potential customer about the cost and convenience of your product and service?<br />
  28. 28. VIDEO from www.SocialMediaEnergy.com<br />
  29. 29. So, is social media the answer to marketing BIG on a small budget?<br />
  30. 30. Social Media is the Answer ONLY if it fits The Four C’s of integrated Marketing communication for YOUR company!<br />
  31. 31. Marketing BIG on a small Budget means you must know YOUR C’s<br />Consumer<br />Cost<br />Convenience<br />Communication<br />
  32. 32. Thank you for your attention today!<br />For a copy of this presentation e-mail ssmith@SBUniv.edu<br />

×