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Our Services 
ATL (Above the line ) 
BTL (Below the line )
ATL (Above the line ) 
• Above The Line (ATL) advertising is where mass media is used to 
promote brands and reach out to the target consumers. 
• Television 
• Radio 
• Outdoor 
• Newspaper 
• Magazine 
• Railway 
• Bus & Bus shelters 
• Internet Advertising (Mass Mailing) 
• Social Media ( Google, Facebook, Linked in, Twitter)
BTL (Below the line ) 
• Below the line (BTL) advertising is more one to one marketing with 
direct consumer outreach programmes 
• Leaflet 
• Brouchers 
• Pole kiosk 
• Events 
• Society Engagement 
• Mall Activation 
• Wall paints 
• Store engagements 
• Gift Vouchers 
• Backpack Walkers
Designing/Printing Video 
Logo Corporate video 
Stationary designing Product video 
Website designing Add Films 
Promotional Materials 
Calendar
Mall Activation
Out door Advertising
News paper Insert
Electricity bills and Ad spots 
Maharashtra State Electricity Board – Front & Back Ad
HP LPG and Gas Bill 
Front Back
Indian Gas
Railway reservation tickets
Credit Card and Debit Card Advertising 
UNIQUENESS OF CREDIT & DEBIT CARD 
ADVERTISING 
The card statements are only sent to those 
customers who have transacted on the 
card 
This ensure that the statement is always 
viewed by the card holder, in detail 
The statement always carries an offer and 
customers are used to browsing through 
these 
REACH OF CREDIT & DEBIT CARD ADVERTISING 
Credit card statements per month: ~ 1 million customers 
Debit card statements every quarter: ~ 3.5 million customers
GOLF COURSE 
ADVERTISING 
MEDIA OPTIONS FOR GOLF 
COURSE ADVERTISING 
Unipoles / Hoardings 
Centre medians / mini-poles 
Club carts 
Bay drivers / dividers 
Tee sign / Tee markers 
Tee benches 
Kiosks / Wall panels 
Stroller-cum-shoe shine 
LCD Panels 
Practice putting flag signs 
Mobile / laptop charging stands 
Ball washer kiosk 
Field signage 
Yard markers 
Balloons / Blimps 
Trash receptacles 
Continued…………
ADVANTAGES OF GOLF COURSE 
ADVERTISING 
Ability to reach the elite population in the city 
Clutter free environment 
Openness to brand messages: reaching out to people in their dwell 
time 
Creates a good image for the brand 
State of the art infrastructure available to mount creatives 
This media reached out to 95% of the golfers in the country 
Access to golfers in every state in India
Airport Advertising 
ADVANTAGES OF AIRPORT ADVERTISING IN 
INDIA 
Today, Airport Advertising in India is a sought 
after platform for marketers across the 
country. This is because Airport Advertising 
in India has the following clear-cut 
advantages: 
Targeted reach to corporate professionals, 
decision-makers and household 
breadwinners 
Direct access to SEC A-B consumers (72% 
travellers are senior officials/executives) 
Target age group of 25 - 55 years 
High dwell time & uncluttered environment 
(According to a AC Neilsen survey, at least 
73% passengers view airport advertisments) 
Scope for innovative marketing activities
INFLIGHT MAGAZINES 
The following table collates the Page - Ad Ratio of Inflight Magazines in India. These 
statistics are indicative of the ad to editorial ratio of these Flight Magazines in India. 
Continued…………
CAB Advertising 
ABOUT CAB ADVERTISING IN INDIA 
Each metro city in India has a high demand for transportation services due to growing 
economies and rising populations. Thus, the demand for cab services has shot up. This 
represents a great medium for brands to target their audience in an unobtrusive environment. 
We have access to 80,000+ taxis for Taxi Advertising in India. 
ADVANTAGES OF CAB ADVERTISING IN INDIA 
Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via 
segmentation & selection, you can attain direct access to your TG. 
Captive Audience: This medium ensures undivided attention & guaranteed visibility. 
Geographical Targeting: City being a filter, you can easily choose to target only specific 
geographies. 
Innovative Options: In addition to exterior & internior branding, you can explore a variety of 
innovations including in-cab TV screens.
Crossword & Shopper Stop Advertising 
MEDIA OPTIONS FOR CROSSWORD ADVERTISING 
The following media options are available for 
Crossword Advertising: 
Table Space 
Bookmarks 
Shelf Talkers 
Backlit Boxes 
Non-Lit Posters 
Magazine Racks 
Store Front Windows 
Gondola Branding 
Tent Cards 
Pillar Branding
Gold Gym 
MEDIA OPTIONS FOR GOLD'S 
GYM ADVERTISING 
Displays/interactive media 
Sampling of products 
Product display 
Pamphlet insertion in 
lockers 
Static branding 
Tent cards/Drop boxes 
Standees / Scrollers/Posters 
Mirror branding/Changing room handles 
Floormat branding/Floor removable stickers 
Shower area curtains / doors/Lockers 
Weight scales/Steps/Towel racks 
Treadmill/Washroom main door
Advertising in McDonald & Café Cofee Day 
Video ads on OOH screens (between 10 
and 45 seconds) 
Image ads on OOH screens 
Activations 
Product displays 
Happy Meal associations 
Translites 
Counter panels 
Standees 
Poster / Wall mounts 
Tray mats 
Inserts 
Tent cards 
Dropbox branding 
Danglers 
Motion posters (revolving digital posters)
Radio Advertising
Bus and Bus shelter Advertising
Add Walkers
Catch all your 
favorite Cinemas
Live Theatre Advertisement
Society Notice Board
Society Advertising Inventory
Society Advertising Inventory
Society No Parking
Auto Rickshaw
BRANDING at Malls & Multiplexes. 
• Branding puts your message in front of 
millions of shoppers & moviegoers each 
year. The shopping malls are one of the 
most highly trafficked venues.
WASHROOM ADVERTISING 
IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN 
INDIA 
There is no structured research available on the 
media. Use simple to understand and intuitive ways 
to define TG rather than using SEC: 
Income level: Middle class and Upper middle class 
Gender: Both gender washrooms are available 
Geography: Metros 
Age: Probably 20 to 45 
MEDIA OPTIONS FOR WASHROOM ADVERTISING 
IN INDIA 
A3 poster panels 
Mirror
In Store Branding Opportunities
PROMOTION SPACE TENT CARDS PILLAR BRANDING 
TRIAL ROOM GRAPHICS 
CUTOUT / STANDEES SENSOMATIC
FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY 
CAR DISPLAY GLASS BRANDING LIFT BRANDING
Wall Painting
Railway Advertising
Digital Promotion 
• Mass Mailing 
Sms Marketing 
What’s app marketing 
Facebook Promotion
Friends Media Is Your 
Business Friend Forever 
A friendship founded on business is BETTER 
than a business founded on friendship 
Contact : Mr Rajesh Battul 99 30 35 14 10 
Mr Dilip Choudhary 99 20 96 82 48 
Thank You

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Friends media ppt

  • 1.
  • 2. Our Services ATL (Above the line ) BTL (Below the line )
  • 3. ATL (Above the line ) • Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. • Television • Radio • Outdoor • Newspaper • Magazine • Railway • Bus & Bus shelters • Internet Advertising (Mass Mailing) • Social Media ( Google, Facebook, Linked in, Twitter)
  • 4. BTL (Below the line ) • Below the line (BTL) advertising is more one to one marketing with direct consumer outreach programmes • Leaflet • Brouchers • Pole kiosk • Events • Society Engagement • Mall Activation • Wall paints • Store engagements • Gift Vouchers • Backpack Walkers
  • 5. Designing/Printing Video Logo Corporate video Stationary designing Product video Website designing Add Films Promotional Materials Calendar
  • 9. Electricity bills and Ad spots Maharashtra State Electricity Board – Front & Back Ad
  • 10. HP LPG and Gas Bill Front Back
  • 13. Credit Card and Debit Card Advertising UNIQUENESS OF CREDIT & DEBIT CARD ADVERTISING The card statements are only sent to those customers who have transacted on the card This ensure that the statement is always viewed by the card holder, in detail The statement always carries an offer and customers are used to browsing through these REACH OF CREDIT & DEBIT CARD ADVERTISING Credit card statements per month: ~ 1 million customers Debit card statements every quarter: ~ 3.5 million customers
  • 14. GOLF COURSE ADVERTISING MEDIA OPTIONS FOR GOLF COURSE ADVERTISING Unipoles / Hoardings Centre medians / mini-poles Club carts Bay drivers / dividers Tee sign / Tee markers Tee benches Kiosks / Wall panels Stroller-cum-shoe shine LCD Panels Practice putting flag signs Mobile / laptop charging stands Ball washer kiosk Field signage Yard markers Balloons / Blimps Trash receptacles Continued…………
  • 15. ADVANTAGES OF GOLF COURSE ADVERTISING Ability to reach the elite population in the city Clutter free environment Openness to brand messages: reaching out to people in their dwell time Creates a good image for the brand State of the art infrastructure available to mount creatives This media reached out to 95% of the golfers in the country Access to golfers in every state in India
  • 16. Airport Advertising ADVANTAGES OF AIRPORT ADVERTISING IN INDIA Today, Airport Advertising in India is a sought after platform for marketers across the country. This is because Airport Advertising in India has the following clear-cut advantages: Targeted reach to corporate professionals, decision-makers and household breadwinners Direct access to SEC A-B consumers (72% travellers are senior officials/executives) Target age group of 25 - 55 years High dwell time & uncluttered environment (According to a AC Neilsen survey, at least 73% passengers view airport advertisments) Scope for innovative marketing activities
  • 17. INFLIGHT MAGAZINES The following table collates the Page - Ad Ratio of Inflight Magazines in India. These statistics are indicative of the ad to editorial ratio of these Flight Magazines in India. Continued…………
  • 18. CAB Advertising ABOUT CAB ADVERTISING IN INDIA Each metro city in India has a high demand for transportation services due to growing economies and rising populations. Thus, the demand for cab services has shot up. This represents a great medium for brands to target their audience in an unobtrusive environment. We have access to 80,000+ taxis for Taxi Advertising in India. ADVANTAGES OF CAB ADVERTISING IN INDIA Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via segmentation & selection, you can attain direct access to your TG. Captive Audience: This medium ensures undivided attention & guaranteed visibility. Geographical Targeting: City being a filter, you can easily choose to target only specific geographies. Innovative Options: In addition to exterior & internior branding, you can explore a variety of innovations including in-cab TV screens.
  • 19. Crossword & Shopper Stop Advertising MEDIA OPTIONS FOR CROSSWORD ADVERTISING The following media options are available for Crossword Advertising: Table Space Bookmarks Shelf Talkers Backlit Boxes Non-Lit Posters Magazine Racks Store Front Windows Gondola Branding Tent Cards Pillar Branding
  • 20. Gold Gym MEDIA OPTIONS FOR GOLD'S GYM ADVERTISING Displays/interactive media Sampling of products Product display Pamphlet insertion in lockers Static branding Tent cards/Drop boxes Standees / Scrollers/Posters Mirror branding/Changing room handles Floormat branding/Floor removable stickers Shower area curtains / doors/Lockers Weight scales/Steps/Towel racks Treadmill/Washroom main door
  • 21. Advertising in McDonald & Café Cofee Day Video ads on OOH screens (between 10 and 45 seconds) Image ads on OOH screens Activations Product displays Happy Meal associations Translites Counter panels Standees Poster / Wall mounts Tray mats Inserts Tent cards Dropbox branding Danglers Motion posters (revolving digital posters)
  • 23. Bus and Bus shelter Advertising
  • 25. Catch all your favorite Cinemas
  • 32. BRANDING at Malls & Multiplexes. • Branding puts your message in front of millions of shoppers & moviegoers each year. The shopping malls are one of the most highly trafficked venues.
  • 33. WASHROOM ADVERTISING IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN INDIA There is no structured research available on the media. Use simple to understand and intuitive ways to define TG rather than using SEC: Income level: Middle class and Upper middle class Gender: Both gender washrooms are available Geography: Metros Age: Probably 20 to 45 MEDIA OPTIONS FOR WASHROOM ADVERTISING IN INDIA A3 poster panels Mirror
  • 34. In Store Branding Opportunities
  • 35. PROMOTION SPACE TENT CARDS PILLAR BRANDING TRIAL ROOM GRAPHICS CUTOUT / STANDEES SENSOMATIC
  • 36. FLOOR BRANDING WASHROOM BRANDING GLASS DISPLAY CAR DISPLAY GLASS BRANDING LIFT BRANDING
  • 39. Digital Promotion • Mass Mailing Sms Marketing What’s app marketing Facebook Promotion
  • 40. Friends Media Is Your Business Friend Forever A friendship founded on business is BETTER than a business founded on friendship Contact : Mr Rajesh Battul 99 30 35 14 10 Mr Dilip Choudhary 99 20 96 82 48 Thank You