Friends Media is a creative design advertising company that offers solutions for Advertising, Media Planning, Designing & Printing. The company has been established in 2014 by friends. the motto behind this Friends Media name to be put is "Together we can achieve more". As an individual with an experience of more than 14 years in Ad and Media agency. We are defined by our impressive creative approach, innovative and user-friendly work, state of art print technology and most importantly the unique attention we offer to every customer's unique requirements. All within the budgets and meeting the most stringent deadlines. We ensure more focused and strategic marketing and branding approach.
A friendship founded on business is BETTER than a business founded on friendship
Friends Media Is Your Business Friend Forever
Contact : Mr Rajesh Battul 99303 51410
Mr Dilip Choudhary 99209 682 48
3. ATL (Above the line )
• Above The Line (ATL) advertising is where mass media is used to
promote brands and reach out to the target consumers.
• Television
• Radio
• Outdoor
• Newspaper
• Magazine
• Railway
• Bus & Bus shelters
• Internet Advertising (Mass Mailing)
• Social Media ( Google, Facebook, Linked in, Twitter)
4. BTL (Below the line )
• Below the line (BTL) advertising is more one to one marketing with
direct consumer outreach programmes
• Leaflet
• Brouchers
• Pole kiosk
• Events
• Society Engagement
• Mall Activation
• Wall paints
• Store engagements
• Gift Vouchers
• Backpack Walkers
5. Designing/Printing Video
Logo Corporate video
Stationary designing Product video
Website designing Add Films
Promotional Materials
Calendar
13. Credit Card and Debit Card Advertising
UNIQUENESS OF CREDIT & DEBIT CARD
ADVERTISING
The card statements are only sent to those
customers who have transacted on the
card
This ensure that the statement is always
viewed by the card holder, in detail
The statement always carries an offer and
customers are used to browsing through
these
REACH OF CREDIT & DEBIT CARD ADVERTISING
Credit card statements per month: ~ 1 million customers
Debit card statements every quarter: ~ 3.5 million customers
14. GOLF COURSE
ADVERTISING
MEDIA OPTIONS FOR GOLF
COURSE ADVERTISING
Unipoles / Hoardings
Centre medians / mini-poles
Club carts
Bay drivers / dividers
Tee sign / Tee markers
Tee benches
Kiosks / Wall panels
Stroller-cum-shoe shine
LCD Panels
Practice putting flag signs
Mobile / laptop charging stands
Ball washer kiosk
Field signage
Yard markers
Balloons / Blimps
Trash receptacles
Continued…………
15. ADVANTAGES OF GOLF COURSE
ADVERTISING
Ability to reach the elite population in the city
Clutter free environment
Openness to brand messages: reaching out to people in their dwell
time
Creates a good image for the brand
State of the art infrastructure available to mount creatives
This media reached out to 95% of the golfers in the country
Access to golfers in every state in India
16. Airport Advertising
ADVANTAGES OF AIRPORT ADVERTISING IN
INDIA
Today, Airport Advertising in India is a sought
after platform for marketers across the
country. This is because Airport Advertising
in India has the following clear-cut
advantages:
Targeted reach to corporate professionals,
decision-makers and household
breadwinners
Direct access to SEC A-B consumers (72%
travellers are senior officials/executives)
Target age group of 25 - 55 years
High dwell time & uncluttered environment
(According to a AC Neilsen survey, at least
73% passengers view airport advertisments)
Scope for innovative marketing activities
17. INFLIGHT MAGAZINES
The following table collates the Page - Ad Ratio of Inflight Magazines in India. These
statistics are indicative of the ad to editorial ratio of these Flight Magazines in India.
Continued…………
18. CAB Advertising
ABOUT CAB ADVERTISING IN INDIA
Each metro city in India has a high demand for transportation services due to growing
economies and rising populations. Thus, the demand for cab services has shot up. This
represents a great medium for brands to target their audience in an unobtrusive environment.
We have access to 80,000+ taxis for Taxi Advertising in India.
ADVANTAGES OF CAB ADVERTISING IN INDIA
Direct TG Targeting: Cabs are utilized by an SEC A+ as well as SEC B audience. Therefore, via
segmentation & selection, you can attain direct access to your TG.
Captive Audience: This medium ensures undivided attention & guaranteed visibility.
Geographical Targeting: City being a filter, you can easily choose to target only specific
geographies.
Innovative Options: In addition to exterior & internior branding, you can explore a variety of
innovations including in-cab TV screens.
19. Crossword & Shopper Stop Advertising
MEDIA OPTIONS FOR CROSSWORD ADVERTISING
The following media options are available for
Crossword Advertising:
Table Space
Bookmarks
Shelf Talkers
Backlit Boxes
Non-Lit Posters
Magazine Racks
Store Front Windows
Gondola Branding
Tent Cards
Pillar Branding
20. Gold Gym
MEDIA OPTIONS FOR GOLD'S
GYM ADVERTISING
Displays/interactive media
Sampling of products
Product display
Pamphlet insertion in
lockers
Static branding
Tent cards/Drop boxes
Standees / Scrollers/Posters
Mirror branding/Changing room handles
Floormat branding/Floor removable stickers
Shower area curtains / doors/Lockers
Weight scales/Steps/Towel racks
Treadmill/Washroom main door
21. Advertising in McDonald & Café Cofee Day
Video ads on OOH screens (between 10
and 45 seconds)
Image ads on OOH screens
Activations
Product displays
Happy Meal associations
Translites
Counter panels
Standees
Poster / Wall mounts
Tray mats
Inserts
Tent cards
Dropbox branding
Danglers
Motion posters (revolving digital posters)
32. BRANDING at Malls & Multiplexes.
• Branding puts your message in front of
millions of shoppers & moviegoers each
year. The shopping malls are one of the
most highly trafficked venues.
33. WASHROOM ADVERTISING
IN INDIA TARGET MARKET OF WASHROOM ADVERTISING IN
INDIA
There is no structured research available on the
media. Use simple to understand and intuitive ways
to define TG rather than using SEC:
Income level: Middle class and Upper middle class
Gender: Both gender washrooms are available
Geography: Metros
Age: Probably 20 to 45
MEDIA OPTIONS FOR WASHROOM ADVERTISING
IN INDIA
A3 poster panels
Mirror
39. Digital Promotion
• Mass Mailing
Sms Marketing
What’s app marketing
Facebook Promotion
40. Friends Media Is Your
Business Friend Forever
A friendship founded on business is BETTER
than a business founded on friendship
Contact : Mr Rajesh Battul 99 30 35 14 10
Mr Dilip Choudhary 99 20 96 82 48
Thank You