Evan Egerer's Unique Bilingual Music

EVAN
EGERER
FULL SAIL UNIVERSITY
PORTFOLIO PIECE
APRIL 2023
PREPARED BY: SARAH WEATHERS, TERRIANNE BLEGEN,
BETHANY BURGESS, AND GLORYANNE FERNANDEZ

ABOUT
EVAN EGERER
Evan Egerer is a singer-songwriter who has established
himself as a notable name in the Christian music industry.
Born and raised in a musically-inclined family, Evan
developed an early passion for creating and performing
music. His sound is a unique blend of pop, rock, gospel,
and Latin influences, making him a genre-defying artist
who is in a league of his own.
Evan's music is characterized by its bilingual lyrics, catchy
beats, and infectious melodies that have earned him a
reputation as a versatile and dynamic musician. His songs
are not only entertaining and contemporary but also
relatable and inspiring to audiences of different ages and
backgrounds.
Over the years, Evan has collaborated with some of the
most renowned Contemporary Christian Music artists,
including Casting Crowns, Jeremy Camp, Phil Wickham,
Crowder, and Point of Grace. He has also shared stages
with top musicians in the industry and is currently touring
with the popular Christian band, Rend Collective on their
2023 "The Whosoever Tour."
SIMILAR ARTISTS
Evan Craft
Danny Gokey
Micah Tyler
Blanca
Mosaic MSC
@evanegerer
@evanegerer
/EvanEgerer
evan-egerer.com
FULL SAIL UNIVERSITY | PORTFOLIO PIECE 02

Church-going
Homeschool / private
education
Community-involved
H O B B I E S + L I F E S T Y L E
01
TobyMac
The Wally Show (WayFM)
Joanna Gaines
Evan Craft
Micah Tyler
Danny Gokey
R E L E V A N T
P E R S O N A L I T I E S +
I N F L U E N C E R S
04
Time & Tru (Walmart)
Members Mark
Old Navy
C L O T H I N G &
A C C E S S O R I E S
02
The Chosen
Jesus Revolution
I Can Only Imagine
M O V I E S + T V S H O W S
05
K-Love Radio
Lifeway
Compassion International
S O C I A L M E D I A
03
DEMOGRAPHICS
Evan Egerer is an up-and-coming artist in the
Contemporary Christian Music scene, writing
songs that encourage the Church and
believers in all aspects of life. His music
reaches listeners of all ages, but specifically,
those 25-44 years old, with 58.44% being
female and 41.56% being male. Lower class,
working class, middle class, upper class, and
those with a reformer lifestyle create the
psychographic market of listeners, including
all those within the bachelor stage young,
single and not living at home, newly married
couples young with no children, full nests I-III,
and empty nest I-II.
TARGET AUDIENCE

ARTIST QUICK PITCH
FULL SAIL UNIVERSITY | PORTFOLIO PIECE
Evan Egerer is a talented singer-songwriter with a
sound that defies genres. With pop, rock, gospel, and
Latin influences, his music is a unique blend that is
both modern and relatable. Evan's bilingual tracks are
catchy, and fun, and have a universal appeal that
resonates with diverse audiences.
04

The online platform, TikTok, features a world of unending content of all kinds. In
posting consistent content across his social media platforms, including TikTok,
Evan has the opportunity to continue building his brand and followers. With the
varying trends of dances and videos, Evan has the opportunity to have his songs
featured in trending videos and may experience a steady incline in followers and
exposure.
PRIMARY PLATFORMS
A strong presence on YouTube will give current and potential fans of Evan
Egerer additional content beyond what you can find on Instagram, Twitter,
TikTok, and Facebook. Because of the option to do longer video content and
YouTube Shorts, this is a prime platform for Evan to share the content he has
created for Instagram Reels, TikTok, and Facebook, plus share full-length music
videos, behind-the-scenes content, create playlists, and more.
With Evan’s target demographic being those between 25-44, Instagram is the
perfect platform to encompass this general age group. As he actively uses
Instagram Stories, Reels, and Posts, he will likely experience high interaction
across his platform. Having a steady stream of content available for followers to
scroll through to learn more about who he is will continue to develop fan-artist
relationships.
Social media giant, Facebook, is still home to billions of 195.7 million active
users across North America and 107.6 million in Central America (DataReportal,
n.d.). The median age of users on the platform is 32 years old, still making it a
relevant platform for Evan’s target audience. With an account existing on the
platform to provide simple updates about the artist, new releases, and
upcoming tour dates, Evan would still have a solid reach and opportunity to
further connect with fans without having to consistently interact on the platform.

TARGET AUDIENCE

ARTIST TALENTS
ELEMENTS OF
EXPERIENCE
Evan writes his own songs and his lyrics are powerful. These songs are captivating to say the
least, drawing you into the feeling of his emotions. In his most recent release, “Life Goes On”,
we are transported to a world free from pain, hurt, and sadness as we are reassured that “life
will go on and on, one day the tears will be wiped from our face, troubles of this world will fade
away”. Evan sings such pure lyrics from a genius heart helping us believe our broken and
troubled lives will be freed with Jesus by our side!
SONGWRITING + LYRICISM
Evan’s father’s 1967 Martin guitar is the instrument that he started with and still plays today. He
learned to play the guitar and piano at a very young age and never stopped. He has
performances that include only a guitar and a loop pedal that have earned him recognition
nationally! You will see him pictured with his guitar more often than not and notes some of his
influences to the greats Pearl Jam and Bruce Springsteen.
BEAT-MAKING + INSTRUMENTS PLAYED
What a unique talent to be fluent enough to sing in both English and Spanish! Evan not only
sings in both languages, but he also blends, rhymes, and connects both Spanish and English
into one song on multiple tracks. This is a beautiful, cultural experience when listening to his
music that allows you to be diversely transported to a multi-dimensional music experience. His
ability to create such bilingual lyrically dynamic songs is a beauty that we can all appreciate as
music enthusiasts.
BILINGUAL SINGING + SONGWRITING
Evan Egerer has recorded two separate albums and has
released several singles since 2018. He has a new single
that was released this year called, “Life Goes On”. This is a
song that embodies his bilingual abilities to mix Spanish
and English. He has worked with producers such as Jeff
Quimby, Jeremy Redmon, Matt Melton, David Leonard,
and Jeremy Mayfield who are all well-known producers in
the CCM industry.
RECORDING + PRODUCING

Evan Egerer has written or co-written all of his music. He has also collaborated with big artists in
the CCM world such as Casting Crowns, Jeremy Camp, Phil Wickham, Crowder, and Point of
Grace. One of his more popular songs, “Singing Hallelujah”, was co-written with Laurel Taylor.
As his popularity grows with his unique, creative, and authentic writing abilities, he will be one
that other songwriters will be lining up to write with.
COWRITING + COLLABORATION
Social media for Evan Egerer comes very naturally. His upbeat and energetic personality has
been great for building his brand on social media. He is very active on Facebook, Instagram,
TikTok, and Youtube, and seems to genuinely love people. His following has grown on
Instagram to 11.3k followers, 8.2k followers on Facebook, and 1.12k Subscribers on YouTube.
His popular single, “Savior” has over 45k views on Youtube, which is the most out of all his
videos to date.
SOCIAL MEDIA GROWTH

Bilingual Songwriting - Evan Egerer’s ability to write music
that so beautifully blends both Spanish and English lyrics
throughout each song is a unique gift. He is even able to
rhyme the Spanish with the English lyrics, which would seem
very difficult to do. He does this in a modern and authentic
way, which can be a large selling point of his music.
Guitar Playing - His understanding of the guitar, unique
chords, catchy rhythms, and progressions all portray the
strength that is in his instrumental ability. His musical
understanding and creativity are large elements of the music
he writes. The uniqueness he brings to the Music Industry is
a true strength of his artistry.
STRENGTHS
Lack of Content on Socials - Evan needs to be posting more
frequently on all of his social media pages. Without being
signed, he needs to be marketing himself as direct to the
general public as possible. That connection can be driven by
consistent content being posted on sites that his fans are
frequenting. When an artist or celebrity makes us feel like we
are included in their day-to-day adventures, we are more
likely to continue to follow them and their work.
Fan Reach - Being exclusively a Christian artist presents
challenges at times. Evan’s fan reach is that of a Christian
base generally, and it is hard to break through that if he is
hoping to obtain followers and fans outside of the Gospel.
He is utilizing live events to reach new fans as there are
attendees there that may not be familiar with him prior to
arrival. In order to see real growth in fan reach, he may need
to explore new ways to saturate the market.
WEAKNESSES
ARTIST SWOT ANALYSIS

Connection to Spanish-Speaking Countries - By Evan Egerer being a bilingual singer opens up
so many opportunities for collaborations with diverse companies or organizations in Spanish-
speaking countries. He has the ability to make a more direct impact on the Spanish-speaking
community through his music. Additionally, he will broaden his target audience by having the
ability to do features with artists all around the world. The English-speaking community is very
broad; it goes from the Americas, Europe, Australia, and Africa, amongst others. As the
Spanish-speaking community can be impacted in the Caribbean, Latin America, South America,
Central America, & Europe.
OPPORTUNITIES
Competitive Market with similar artists - The Contemporary Christian Music scene is a highly
competitive market featuring artists of all styles, genres, talents, and fanbases. Evan Egerer’s
strength in bilingual songwriting sets him apart from other artists, but also limits him to a
smaller more focused market that already features strong, well-known artists like Danny Gokey
(American Idol Season 8, top 3), Evan Craft, Blanca, and Mosaic MSC.
Limited Credibility - As it is for all up-and-coming artists at the start of their career, Evan’s
limited social media status, discography, and smaller fanbase will keep him from being a
“household name” in the CCM industry. Without steady and strong collaborations, touring
opportunities, and interviews to establish credibility, Evan’s success may be a slow climb
against the popular artists already ministering in similar genres.
THREATS
ARTIST SWOT ANALYSIS
ACTION ITEMS | STRENGTHS
BILINGUAL SONGWRITING
Booking festivals, conferences, and
events for bilingual attendees.
Music grants that are available to
bilingual artists
Streaming revenue internationally as a
bilingual artist with a market appeal to
multiple countries and demographics
GUITAR PLAYING
Guitar & songwriting instructor at Camp
Electric.
Hired out for guitar work for other artists on
tracks you aren’t being featured on lyrically.
Obtain endorsements from the guitar, picks,
amps, strings, etc. that you are using.

ACTION ITEMS | WEAKNESSES
LACK OF CONTENT ON SOCIALS
Hire someone to post content daily or
at least weekly to all your social media
accounts.
Work on getting comfortable recording
and photographing the things you are
doing daily so you can have access to
lots of clips, photos, and sneak peeks
for your fans. Having lots of options for
posts will make it easier to be
consistent.
FAN REACH
Start asking local radio stations that are not
just Christian stations, to play your music so
you can extend your demographic.
Generate a larger fanbase on your social
media accounts so that your following is not
limited to a targeted market but positively
influences everyone regardless of religious
status.

Create merchandise to sell during the tour with Rend Collective and future tours and
create an online merch shop. Evan does not currently have any memorabilia to sell
with his name or logo. While performing in front of thousands of people during this
tour, the chance of selling merchandise to current and new fans is big. It is also good
advertisement and marketing if people where/use the products. We will utilize Printful
as our manufacturer and start with shirts and hats.
REVENUE GENERATION
Use Adobe Express to create a new brand logo that will highlight Evan’s personality
and really speak to his current audience while reaching a whole new audience. This is
to be done within the next month. After this brand has been created, the following
two months will be utilized to push this out on all social media platforms and current
advertising markets. Evan will need to post new content once a week on each of
Evan’s socials for the two months after this brand has been created.
CONTENT CREATION
Schedule an interview on the Skip & Amy Show on K-Love Radio to introduce himself
and his music and make current and future fans aware of upcoming shows and
performances, to be completed by June 2023.
AUDIENCE GROWTH
3-MONTH
SMART GOALS

Having a single collaboration performance with well-known artists in the music
industry. Such as a “two in one concert” with Evan Craft, an opportunity where both
artists will generate revenue through tickets, exposure on social media, meet & greets,
and also merch. This will give immense exposure as one artist will benefit from the
opposite artist's exposure and fan base.
REVENUE GENERATION
Launch 6 acoustic performances of existing, new, and cover songs on Evan’s YouTube
channel, and share them across all social media platforms to grow Evan’s social media
audience and share new content. Full recording, editing, and launch are to be
completed in six months, beginning launch in August and concluding in October.
CONTENT CREATION
Make Live streams on his social media platforms. This will allow him to connect even
deeper with his fans and allow him to create new connections with people who come in
contact with his page. In addition, I would schedule a live-stream interview with the
Instagram page @podcastforthepeople. Which is a Christian podcast that touches on
real human problems through a Godly perspective.
AUDIENCE GROWTH
6-MONTH
SMART GOALS

We want Evan to be playing larger shows to really maximize the profit through live
performances. Upon completion of the Whosoever Tour In August, we will secure a
spot on select stops of the 2024 Winter Jam tour to really boost our live show revenue
and increase sales of merchandise at the select tour stops with our merch booth.
Getting our submission to the Gospel Music Association and also Toby Mac's Camp
Electric to get the ball rolling for being booked for this large-scale event.
REVENUE GENERATION
Film a mini-series to be launched on Instagram, and later on YouTube, of the behind-
the-scenes process of songwriting and recording at Ocean Way Nashville, broken into
multiple episodes leading to the release of the song. This is to be completed within
one year to account for performance, recording, and production schedules.
CONTENT CREATION
We want to double the number of streams on Spotify within the next 365 days. In order
to do this we will take the following actions: embed a Spotify button on all Evan's social
media accounts as well as his website. Secondly, we will utilize the Spotify Ad Studio to
really target our market demographic. Lastly and our greatest effort will be to continue
to create our own playlists monthly to really boost our streams and create content that
may reach new listeners. If we don't see the numbers start to increase by month 6, we
will look into buying Spotify plays to help get the attention we are wanting to see.
AUDIENCE GROWTH
1-YEAR
SMART GOALS

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