2. PITCH
I have been tasked to create a six-episode-long series of
movie reviews in association with Cineworld.
The concept of my idea is simple; playing on the idea that
people prefer watching shorter videos that don’t ramble
too much and get to the point quickly, ranging from 1
minute to 3 minutes long.
I took inspiration mainly from a YouTube and Instagram
channel called
Powered By Ice Cream
(recently renamed FamilyFoodDude)
4. FamilyFoodDude / Fun Size Reviews
Eric Koenreich, age 36, runs his
YouTube and Instagram channels
based around reviews of junk food,
with his wife and son getting
involved. He also posts fitness and
‘fitspiration’ posts, encouraging a
healthy lifestyle and a balanced
attitude to fitness.
His review style is short, sharp, and to
the point; mainly because of the time
constraints that Instagram
impliments, limiting each video to
roughly 57 seconds (?). This, in turn,
has earned him over 10,000
Subscribers on YouTube, and 87,000
Instagram followers.
5. Jeremy Jahns
Subscriber Count – 1.4 million
Notable Qualities:
- MOSTLY FACE-CAM
- SIMPLE BACKDROP
- VERY INFORMAL
- DOESN’T SEEM SCRIPTED (makes notes and
goes on tangent)
- 3-4 minutes long
- SET introduction to review (professional look
without being overly formal)
- VERY KNOWLEDGEABLE ON MOVIES
- Aimed at both new and old consumers of the
media
Channel Link - https://www.youtube.com/watch?v=K6kE_dLw0C8
6. Nostalgia Critic / Channel Awesome
Subscriber Count – 1 million
Notable Qualities:
- Crude humour
- Comedy, in-character skits
- VERY opinionated and not ‘diluted’ content to
please masses
- Mix between source material (movie) and
recorded footage
- CoOperative input (2 people giving review)
- 30-40 minute long reviews
- Not just limited to reviews – also ‘first
viewings’ and gaming videos, too
- Aimed at old consumers of the media
Channel Link - https://www.youtube.com/watch?v=XbxRYpuJqDU
7. CinemaSins
Subscriber Count – 7.5 Million
Notable Qualities:
- Satirical (extremely)
- Scepticism
- NO recorded footage – ENTIRELY based around
source media
- No set time limit to videos, varying from 3 – 15
minutes
- Voice over used in place of avatar or face cam
- No set used
- Editing skills used a lot to get it within time
needed
- Scripted
- Aimed at OLD consumers of the media
Channel Link - https://www.youtube.com/watch?v=9rleGD8gGd4&list=PLMWfZxj1nTkQBy4AeRGG4xH5d2IIApNPj&index=9
8. IGN
Subscriber Count – 9.4 Million
Notable Qualities:
- Based around footage of source material with
voiceover
- NOT Movies but mainly video games, same
format as others
- Very knowledgeable about the topics – clearly
lots of research
- Clearly scripted
- Very unbiased, while maintaining sense of
personal opinion, too
- Aimed at new consumers
Channel Link - https://youtu.be/iHGWpsPHSE8
10. Each arrow in the diagram above represents a separate light, having chosen to use
Three-Point lighting in order to keep my reviews bright and well-illuminated. I will do
this by using the following:
- Key Light
- Fill Light
- Back Light
I chose this particular method because it has been used to great success in similar
products to my own, ranging from Photography Shoots to online videos, giving the
final piece a sharp image.
11. Episodes & Target Audience
Episode 1 – Perks of Being a Wallflower (2012)
Episode 2 – Juno (2007)
Episode 3 – Ferris Bueller’s Day Off (1986)
Episode 4 – The Breakfast Club (1985)
Episode 5 – 17 Again (2009)
Episode 6 – The Fault in Our Stars (2014)
Target Audience: Teenagers and Young Adults
The reason I chose to aim my product at teenagers (mainly) is because, despite
there being a plethora of channels out there aiming at different age groups, I feel
that this particular age group tends to be neglected. Most people brush off ‘teen’
films or coming of age stories as ‘cheesy’ and ‘uninteresting’, but I want to
present them in a way that makes them fun, and makes the audience want to
watch, even if only out of morbid interest (to see how bad the movie actually is).
12. Finance, Personnel, Contributors and Time
(Episode 1)
Kit Rental
Cost Per
Day
Days Cost
Canon
DSLR
£35 1 £35
Tripod £19 1 £19
Mic –
NTG2
£15 1 £15
Field
Recorder
£30 1 £30
I decided to give my series a homemade feel, so
thus do not need any fancy equipment to make
this happen. All I would need is a camera, tripod,
and microphone; the rest will fall into place on
the day.
Crew Hire Cost
Per Day
Unit Days Cost
Director £420 1 1 £420
Editor £346.50 1 1 £346.50
I am to be actor, director, producer,
writer, and editor, so thus the only
two I felt worth noting were the roles
of director and editor, seeing as it is a
solo project.
13. Facilities and Locacations
I am going to be filming on my college’s
campus, hopefully either within the TV
studio, or in the editing suite.
I am hoping to be able to use the editing
suite, as it would seem most appropriate
when in relation to the subject matter; with
possibly an image of whatever I am
reviewing on the double screens behind me.
I will not need written permission, as I am
doing this production via college; only verbal
will be needed.
15. Codes of Practice
First thing to note is the Fair Use Law
surrounding copyright for Perks of Being a
Wallflower. I will be able to use clips from the
film, as long as I provide more content than I am
taking.
This also applies to the soundtrack, as all music
within the film is licensed.
