Interpretive Sign: Tamie Saffell• Goal: This sign informs students about important dates for advising at Western Oregon University.• Audience: Undergraduate students at Western Oregon University.• Message: Students may need to meet with their advisor in order to register for classes week eight of the term.
Key Changes in Next Design• Change in background color• Images move to a vertical placement• Swap in the main title and subheading• Use of vertical alignment for the subheading for contrast
Key Changes in Next Design• Change in the background of the images; all are on a black background with a thin white border around the picture• Tightening of the text; states that advising is mandatory• Swap in the heading and subheading once again• Use of proximity; both the holiday and date are attached to the image
Key Changes in Next Design• Swap in the title and subheading—again• Change in the type style so there is more emphasis on the title• Emphasis on the words “three holidays” in the body of the text• Change in the background color
Changes for Final Design• Vertical alignment of the images and the subheading• Bolder text changes• More emphasis on the “advising is mandatory” part of the message• Emphasis placed on part of the title to create the feeling that timing in seeing an advisor is important• Move to a more neutral background to help emphasis the text