BASICS AND TOOLS FOR ORM

1. ONLINE REPUTAION MANAGEMENT

2. What is ORM ?
 Online reputation management (ORM) is about improving or restoring your
name or your brand's good standing. This is by countering, weakening or
eliminating the negative material found in the Internet – defeating it with
more positive material to improving your credibility and customers' trust in
you.
 Online reputation management (ORM) means taking control of the online
conversation. Its techniques and strategies ensure that people find the right
materials when they look for you on the Internet.
 Done well, online reputation management creates balance, counteracts
misleading trends, and allows you to put your best foot forward.

3. Importance of ORM
 It takes a good amount of time and
an unprecedented amount of effort
to establish your business and
making it grow. You might be a pro
at providing excellent services and
able to satisfy the expectations of
your existing customers but there
is one thing that you need to look
after in order to protect and fuel
the growth of your business. In this
era of internet, maintaining your
business’s reputation on World
Wide Web is essentially important.

4. COMPETATIVE EDGE
 With so many competitors out
there, online reputation
management (ORM) has become
imperative for businesses for
monitoring, identifying, and
influencing the digital reputation
of the brands. An effective online
management strategy can open
several opportunities for the
business.

5. Effective returns
 Potential investors, corporate
banks, and the general public all
go online to gather information
about a particular brand. Investors
rely upon the internet to gather
information about the company
before investing. Your online
footprint better be good, if you do
not wish to lose your prospective
clients.

6. several insights of the business
 Gossips, rumours, and speculations
are an important part of the world of
internet. If you happen to trend in
some negative story then there is a
lot that is put on a stake from a
business point of view. A good online
reputation can help you avoid such a
tricky situation.
 Gone are the days when issues can
be easily sidelines. In today’s fast-
paced world, every story travels like
a wildfire. Maintaining online
reputation is a complex process and
one needs a seasoned reputation
management firm like RepIndia to
handle these issues.

7. Building trust and credibility
 Social media platforms and Google
has given the leverage to almost
everyone to give an opinion about
everything and anything. If your
company is showing up in some
negative news then it is most likely
to spread fast and cause
difficulties for you. Building a
positive online reputation is like
making your clients trust your
brand

8. Increasing sales
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 Increased sales come from trust
and if you wish to increase the
sales then your brand better
project positive reviews and
footprints on the internet.
Investors and customers depend
heavily on Google reviews,
Facebook followings, and twitter
trends. Social media and search
engines are the new tools for
increasing sales.

9. TOP ONLINE REPUTATION
MANAGEMENT TOOLS

10. RADIAN 6
 Radian6 is a great tool for managing your online reputation on the social media space
and also to engage with audiences across platforms. If you are a well known brand
and a lot of social media conversations are going on around the world or a specific
region about you and if you would like to measure market sentiments about your
brand, then this is an ultimate tool that offers so many interesting features.
 It’s a paid tool, and considering the cost factor it wouldn’t be the perfect choice for
a small business. But if you have a requirement for large scale monitoring and you
also have the budget then surely go for it. But it even provides a free trial as well for
its users.
 Excel Add-in
 Engagement console and its sales force chatter support
 Real time dashboard
 Manage online social conversation

11. UBER VU
 UberVU is a real-time social media marketing platform that shows brands what they
need to know, now. UberVU automatically analyzes all your brand’s social media data
to show insights like influencers, stories, and trends you can leverage – in real-time.
 Designed for the daily social media marketer, it’s easy to use and simple to set up. It’s
a paid application, starting from $449 per month and is based solely on the number of
Streams. Every account includes unlimited mentions, unlimited users and free
training, support and setup. It even provides free trial for its users.
 Real time harvesting of Data
 Easy engagement
 Direct management of Twitter and Facebook
 Collaboration among team members

12. REPUTATION DEFENDER
 Whether you’re looking to improve your company’s online reputation or your
own, Reputation.com has several options available to fit your needs.
Reputation.com is an online reputation management service that can help to
remove blemishes from your presence online. It specializes in SEO and offers a
wide range of SEO practices and help keeps your business’s reputation strong. It
is a paid application.
 Personal marketing machine
 Helps you own your online identity
 Monitor your reputation
 Track your popularity

13. SENTIMENT METRICS
 Sentiment Metrics has a reputation management tool that, just like the other
services mentioned, helps you monitor what is being said about you, your brand
and your products across blogs, forums and news sites. The reports you’ll
receive by using this software focus on sentiment, which tells you if the
mention is positive, negative or neutral. The reports have nice visual graphs and
you can break them down by gender, age groups and location. One of the big
differentiators and benefits of using this service is that you get email alerts sent
to you whenever you have bad press. It’s a paid tool
 Easy configuration
 Sentiment benchmarking
 Collaboration among team members
 Easily identifies influencers

14. VISIBLE
 Visible is for marketers, research groups, agencies and any other enterprise
department looking to learn and participate as well manage their online
reputation with their extended communities online. Brands, who wish to
remain relevant, listen to open feedback, provide service for their customers,
and message in new and interesting ways that resonate with customers can
use Visible Intelligence to both inform and improve their business. Social
media is moving at the speed of thought, and this platform lets you stay
abreast with the market. It is a paid tool.
 Listening
 Track brand buzz
 Consumer sentiments
 All-in-one Platform and interface