1. Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |
Amr Gawish
Summary
You might hear the phrase “doubled the
business in Five years” every now and then
but to actually experience it yourself is a
totally different story. Leading the
Marketingfunction in Eastern Province for
the biggest restaurants company in the
market was one of the most exciting and
yet challenging experiences in my
professional career. With the huge
barricades facing the
retail/service/hospitality industry in KSA,
Running a multi-billion business & doubling
the number of our stores, Sales, and Profit,
With 6 leading global successful different
brands and 135 + restaurants KFC , Hardees,
Krispy Kreme, TGI Fridays, Red Lobster, Long
Horn steak house, and chicken Tikka.
Analysis, planning, implementation and
carefully control of programs are the most
important Process that helps you to
enhance the Company Performance and
cope with the Rapidly changing Market
and challenges .
Dealing with all this in an environment that
is changing around the clock with a lots of
Threats and Competition that requires the
continuous update for different
contingency plans, all that plus many others
have made this journey one of the most
fulfilling experiences in my life! Now that our
mission is accomplished, guess what’s next
we are committed on doing it all over
again. Sails are all set to double our
business again! Here we go… :)
Job History
Assistant Marketing Manager
Eastern Province – Americana.
April 2013 – Present
Marketing Senior Coordinator
Eastern Province – Americana.
April 2011– April 2013
Marketing Coordinator
Eastern Province – Americana.
April 2009– April 2011
Marketing Analyst
Eastern Province – Americana.
September 2008– April 2009
Economical Analyst
Businessmen Association -Egypt
Sep 2003 – June 2007

2. Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |
Qualifications Summary
I am a highly skilled, dynamic, innovative, and competent professional person, with more than 12
years of experience in marketing as long as business development, sales, training and management.
With a Deep understood of Saudi consumer and a strong network in Saudi market.
Professional Experience
1. Strategic Planning.
Analyzing the company's business portfolio and deciding which businesses should receive more or fewer resources.
Using portfolio-planning method like the BCG growth-share matrix or the General Electric grid.
2. Branding and brand building
Translate brand insights into ideas and actions Focusing on the brand personality to improve the brand equity,
awareness and Image thru creating and executing a branding campaigns.
3. Effective management of ATL& BTL Campaigns.
Liaising and networking with a wide range of stakeholders including customers, colleagues, brand managers,
suppliers and drive PR and CSR initiatives in coordination with media/PR partners.
4. CRM Activities.
Coordinate the implementation of CRM activities and database customers’ profile, leverage loyalty program
5. Marketing research
Using the research outputs to identify and define marketing opportunities and problems as well as to generate,
refine and evaluate marketing actions
6. KPI’s and tracking
Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing
effectiveness and take corrective actions when required.
7. Pricing
Setup, review and apply effective pricing strategies to ensure optimal profits.
8. Sales Budget
Develop annual sales Plan For store by store and Chains.
9. Consumer needs segment planning
Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the
segment.
Marketing& branding Executive

3. Phone: (966) 0548041073 | Email: amr.gawish@americana.com.sa |
10. Advertising and promotion
ensure the development of effective advertising and promotional programs based on consumer insights, and
evaluate effectiveness of the investments to optimize expenditures.
11. Product innovation
Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities,
competitor analysis and technological opportunities in order to improve existing products and to launch new ones.
12. Forecasting
Coordinate with Supply Chain and operation for an accurate and reliable rolling sales forecast, on base of the
demand planning for the consumer need segment, to ensure timely product availability.
13. Acute cases and losses stores solutions
Create an integrated action plans to improve the performance of the underperforming stores in cooperation with
Operation, training finance and other Departments if needed.
14. Monitoring competitor’s activities.
Monitoring and analyzing market trends Studying competitors' products and services.
Education & Training
Bachelor in English literature 1999 -2003 | Faculty of Arts .Minia University
Master of Science in Marketing (M.S.C.), 2010 -2011 | College of Cambridge.
Training courses:
 7 Habits of Highly Effetive People.
 Advanced Mangment Skills .
 Time Management .
 Delegation.
 negotiation Skills .
 Project Management .
 Presentation Skills .
Achievements.
 Best Employee ( Eastern Branch 2008 ) .
 Best Execution of a Marketing Campaign ( WWE Campaign)
 Awared as the Best Opening all over the World ( Krispy Kreme ) .
 Best Branding Campaign ( KFC Freshness Campaign )
Personal Informations.
 Date of birth: 13/02/1982
 Place of birth: Egypt
 Nationality: Egyptian
 Marital status: Married ( with 2 Children)