Grofers Digital Strategy

1. E-COMMERCE
GROFERS
Submitted By:
Amith Krishnan
Pranav Gupta
Siddharth Gupta
Sonakshi
Kavita

2.  Aim “To become the ONE: Stop shop for all your daily
needs.”
 Vision “To build out our network to: all top cities so
that Consumers anywhere can rely on Grofers to get
Quick deliveries to their Doorstep from trusted local
retailer .“
-Saurabh Kumar
 Website :- grofers.com

3. Type Private
Industry Internet
Founded December 27,2013
Founded By Saurabh Kumar
Albinder Dhindsa
Headquarter Gurgaon, Haryana
Area Served India
Key People Saurabh Kumar
Albinder Dhindsa
Varun Khurana ( )CTO
Services E -Commerce
online( shopping)
Number of Employees 2 000 -2 5 00 (201 6 )
Website Grofers.com

4.  Grofers is a local Mobile E-Commerce Platform that is transforming the
shopping experience for people like you, by connecting them to local store.
 It helps you order grocery, bakery, fruits & vegetables and other products that
you need everyday from your mobile phone.
 Currently, Grofers clocks 20,000 orders a day at an average ticket size of Rs
750. It generates 85% of its orders from the top 11 cities. In Gurgaon alone, 74
delivery boys service 800-1,000 orders a day.
 User can order through mobile app and Grofers website get everything
delivered to their doorstep quickly.

7.  Grocery & Staples
 Breakfast & Dairy
 Namkeen
 Noodles & Pasta
 Hair Care
 Tea
 Bakery
 Fruits & Vegetables
 Flowers
 Baby Care
 Pet Care
 Meat & Sea food
 Cosmetics
 Electronics

8.  BigBasket
 Postmates
 Peppertap
 Zopnow
 Localbanya

9. Key Statatics
About Grofers

10. Traffic Overview

11. Traffic Sources

13. Digital Platforms where Company Engage
With Customers

14. Display Ads

15. Related Mobile Apps of Grofers

16. Backlinks (also known as “inbound links”, “incoming links” or “one
way links”) are links from one website to a page on another
website. Google and other major search engines consider
backlinks “votes” for a specific page. Pages with a high number of
backlinks tend to have high organic search engine rankings.
Backlinks

17. Top 3 Backlinks Of Grofers

18. Digital Marketing Tools

19.  On Facebook, they posted videos of online shopping versus traditional
grocery shopping, ask their followers to share pictures of their
interpretations of fruit salads, and even ask them to make their own dish
using certain ingredients like coconut, bread, and cream.
 On Instagram, Grofers post about
#GrofersSeMangao,
a campaign in which they encourage people
to order from Grofers rather than actually
buy the product.

24. Overall Digital Marketing Rating From Our
Team
Our Team Like to Provide 6/10 to Overall Digital Marketing
Efforts for Grofers Company.
Reasons:
Bounce Rate is very High.
Not Able to utilize Social Media Tools efficiently.
Backlinks is not efficient as compared to competitors

26. Recommendations to improve digital strategy
 Email marketing – Grofer’s should target its prime customers promotional email,
free shopping coupons and anything else that will encourage loyalty.
 Search Engine Marketing – is a form of Internet Marketing that involves the
promotion of websites by increasing their visibility in search engine results pages.
 Influencer Marketing – Grofer’s could conduct influencer campaigns in which it
approaches influencers to blog about Grofer’s product and post about it on social
media.
 Online Reputation Management (ORM) – a few online platforms that could be
of use to Grofer’s ORM: Quora, Yahoo Answers. These platforms help the
customers share their reviews of Grofer’s services and therefore spread the world.

27. Backlinks can be increased in their websites.
They can Introduce a SmartBasket System just like BigBasket which is
a Recommender System of products for Similar Type of Customers(i.e
Implementation of Machine Learning).
If all these above Steps have been followed Correctly then it will
definitely increase the Operational Efficiency and Sales/Profits of the
Company.