2021 MARKETING AUTOMATION TRENDS Marketing Automation: A strategy that lets you keep track of Real-time marketing data and user information retention— simultaneously letting you earn a high ROI for your company. Chatbots Machine learning & AI Personalized content Automated social media marketing Mobile marketing automation Email Automation

1. Marketing Automation
Trends
Increase Efficiency
2021

2. CHATBOT
• Collect users' information, develop campaigns, gain data on
users, and study the buying behavior. Use ML & AI in
conjunction with automation software.
MACHINE LEARNING & AI
• Imagine having someone answering all querries in a day
saving time for other tasks at hand!
• Chatbots play a vital role in boosting engagement and let you
build better relationships with customers

3. PERSONALIZEDCONTENT-
• Stats: 3.4 BN people more are there on Social media i.e. 9%
increase from the previous year.
• Engage leads and get them more familiar with your brand.
• Create content consistently and schedule with automation
software like Hootsuite
AUTOMATEDSOCIALMEDIAMARKETING
• Produce personalized content that resonates with your audiences’
interests, social listening, On-Site behaviours & Product
preferences

4. EMAIL AUTOMATION
MOBILE MARKETING AUTOMATION
• More than 50% traffic comes from mobile!
• You can learn demographical information
• You can include automation options like SMS Survey, SMS updates,
in-app messages/ coupons & push notifications from your app
• Reach mobile users through Mobile automation
• Resonate with your users with personalized emails
• Create user profiles
• You can include automation options like abandoned cart reminders,
discounts, coupons & information about related products