"In a time when mobile digital media engagement is at 51% (compared to desktop engagement at 42%), restaurants are turning to innovative and interactive technologies to attract customers. Consistent with its motto, “good food, fast”, McDonald’s turned to the cloud to reach always-on digital customers, enhance flexibility, and cut costs. For the past year, Datapipe has been working with McDonald’s to develop the company’s first born-in-the-cloud mobile application. Datapipe’s AWS solution gives McDonald’s the flexibility to quickly spin up instances as demand increases. It creates a standardized, repeatable process for deployment to markets around the globe. This flexibility – both geographically and in the infrastructure – gives McDonald’s a hyperscalable environment (with the added benefit of cost containment) to take the restaurant into the modern age of consumer engagement. In this session, representatives from McDonald’s and Datapipe will discuss the ongoing process of moving an iconic global enterprise into the 21st century. It looks in detail at the factors the company considered before moving to AWS, security concerns that needed to be addressed, and the long-term competitive advantage of using the AWS environment.  Session sponsored by Datapipe."

1. © 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Frank Ellermeyer, McDonald's VP & CTO
Patrick Ohler, Datapipe Client Success Manager
October 2015
ISM212
How McDonald’s Utilizes AWS
Quickly Launching Applications Around the
Globe to Engage Customers

2. What to Expect from the Session

3. About Datapipe
• Global leader in managed hosting and cloud
services
• Custom solutions are developed for each
client’s unique requirements
• Global delivery of infrastructure, network,
and security services
• 24x7x365 live customer support with
immediate access to certified experts
• Winner of numerous industry awards for
innovation, services, and support
75%
of employees
aligned to
Support
Thousands of
changes
managed daily
AWS and
Datapipe
partnered since
2010
Leadership
recognition by
Gartner and
Forrester

4. WHOwe are

5. A Modern, Progressive
Burger Company

6. 119
countries
LA-DEHEZA, CHILE
1.9 Million
employees
35,000
restaurants
28 Billion
2014 revenue

7. BUENOS AIRES, ARGENTINA
70 Million
customers served
DAILY

8. Making the Business Case for Cloud
Working with AWS
What were some of the key factors
that led you to the decision to build
out in AWS?
Q:

9. Making the Business Case for Cloud
Working with Datapipe
What were the criteria that led you
to the decision to partner with
Datapipe?
Q:

10. Making the Business Case for Cloud
Working with Datapipe
Can you describe the role that
Datapipe fills at McDonald’s?
Q:

11. Q:
Making the Business Case for Cloud
Prioritizing Cloud Initiatives
How did you decide which projects
were going to be prioritized for
cloud first?

12. Q:
Making the Business Case for Cloud
3-Legged Stool
Can you describe how your team,
Datapipe, and AWS collaborate to
deliver the best possible solutions?

13. Q:
Making the Business Case for Cloud
3-Legged Stool
How has your organization worked
over the last year to identify friction
areas and/or areas of process
improvement to increase flexibility
and speed?

14. Q:
Making the Business Case for Cloud
3-Legged Stool
How have you created a working
relationship to address issues
openly and quickly?

15. Q:
Making the Business Case for Cloud
3-Legged Stool
How has accountability been
achieved across McDonald’s and
your vendors?

16. Q:
Making the Business Case for Cloud
Prepared for Growth and Scale
How do the flexible pricing model of
AWS and Datapipe’s management
services enable McDonald’s to
increase flexibility and its ability to
respond to new initiatives?

17. Q:
The Effects of Cloud Adoption
Global Footprint
How does the global footprint of
AWS benefit McDonald’s as you
plan projects?

18. Q:
The Effects of Cloud Adoption
Mobile Strategy for the Cloud
What impact does mobility for both
employees and customers have on
McDonald’s strategy?

19. Q:
The Effects of Cloud Adoption
Mobile Strategy for the Cloud
How are you using cloud-delivered
mobile solutions to meet those
needs?

20. Q:
The Effects of Cloud Adoption
Identifying Cloud-Ready Environments
What are the decision criteria for
determining if a particular
application is best suited for public
cloud or remaining in a traditional
data center?

21. Q:
The Effects of Cloud Adoption
Identifying Cloud-Ready Environments
How does McDonald’s view
information security management in
a hybrid data center/cloud
environment?

22. Thank you!

23. Remember to complete
your evaluations!

24. Related Session
ISM213: Building and Deploying a Modern Big Data
Architecture on AWS
Thursday, October 8
1:30−2:30 P.M.
Delfino 4002