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Media Success Stories from the Cloud

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In this presentation we will look at how customers in the broadcast and media space are using AWS to innovate and serve their content to end users in new ways. We will cover how AWS is being used for media creation, storage, processing, delivery, and monetization of content.

After the session you will understand how to apply these technologies and techniques to your own business.

Published in: Technology
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Media Success Stories from the Cloud

  1. 1. Media Success Stories from the Cloud Alex Sinner – Solutions Architecture @alexsinner
  2. 2. AWS Global Infrastructure 10 Regions 25 Availability Zones >50 Edge Locations
  3. 3. Media Use Cases in the Cloud Content Creation Storage Processing Distribution Monetization
  4. 4. CONTENT CREATION
  5. 5. 4 MONTHS TO CREATE ALIEN LANDSCAPES
  6. 6. 1.7 MILLION RENDERING HOURS
  7. 7. AMAZON EC2 ELASTIC COMPUTE CLOUD
  8. 8. GPU INSTANCES G2 CG1 1x NVIDIA Kepler GK104 8 vCPU (Intel Xeon E5-2670) $0.65/h 2x NVIDIA Fermi M2050 16 vCPU (Intel Xeon X5570) $2.10/h
  9. 9. ON A SINGLE INSTANCE COMPUTE TIME: 4h COST: 4h x $0.65 = $2.60
  10. 10. ON MULTIPLE INSTANCES COMPUTE TIME: 1h COST: 1h x 4 x $0.65 = $2.60
  11. 11. STORAGE
  12. 12. ADDING 20,000 TRACKS/DAY TO CATALOGUE
  13. 13. AMAZON S3 SIMPLE STORAGE SERVICE
  14. 14. SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS
  15. 15. ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS AND OVER-PROVISION
  16. 16. Waste Actual demand Predicted Demand RIGID Actual demand ELASTIC SELF HOSTING
  17. 17. MEDIA PROCESSING
  18. 18. VIDEO FACTORY TRANSCODING WORKFLOW
  19. 19. Video Factory – Workflow SDI Broadcast Video Feed x 24 Broadcast Encoder Live Ingest Logic Playout Data Feed Amazon Elastic Transcoder Elemental Cloud DRM QC Editorial Clipping MAM Amazon S3 Mezzanine Time Addressable Media Store Amazon S3 Distribution Renditions RTP Chunker Transcode Abstraction Layer SMPTE Timecode Mezzanine Video Capture Mezzanine Playout Video Transcoded Video Metadata
  20. 20. Why Use the Cloud? • Up to 24 channels, 6 days a week • A perfect pattern for an elastic architecture Off-Air Transcode Requests for 1 week
  21. 21. AMAZON ELASTIC TRANSCODER SCALABLE, MANAGED TRANSCODING SERVICE
  22. 22. CONTENT DISTRIBUTION
  23. 23. ARCHITECTURE
  24. 24. AMAZON CLOUDFRONT CONTENT DELIVERY NETWORK
  25. 25. ANALYTICS & MONETIZATION
  26. 26. DIGITAL SERVICES (VOD, GAMES, SOCIAL, etc.) => BIG DATA
  27. 27. Who are my customers ? What do people really like ? What is happening socially with my products ? Where do people consume my products ? What else might they be interested in?
  28. 28. UNDERSTAND YOUR CUSTOMER
  29. 29. « Using AWS, we can analyze live viewer data in 60 minutes to deliver targeted ads during a program » Sanjeev Bala Head of Data Planning & Analytics Channel 4
  30. 30. AMAZON ELASTIC MAPREDUCE MANAGED HADOOP CLUSTER
  31. 31. Media Use Cases in the Cloud Content Creation Storage Processing Distribution Monetization
  32. 32. FOCUS ON BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING
  33. 33. QUESTIONS? 3.B16

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