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Sephora

Sephora

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Isabella DeShantz-Cook 

belladc
Problem
Purchasing makeup is difficult
Products
Products
Products
1969 -
Dominique
Mandonnaud
  opens Shop
8 in France.
Customers
encouraged
to touch and
try on
products.
1969 - 

Sephora
founded
1993 -
Mandonnaud
buys
Sephora
1996 -
Flagship
store
opened in
Champs-
Elysees in
Paris
1997 -
Mandonnaud sells
Sephora to LVMH
Moët Hennessy
Louis Vuitton
1999 -
First
Sephora
opens in
the U.S.
1999 -
Sephora
launches
online
store
2007-2013 -
Sephora
launches and
expands loyalty
program
2016 -
Sephora
launched
Virtual Artist
augmented
reality app
Financial
• Sephora is part of the Selective Retailing house of LVMH
(Moët Hennessy Louis Vuitton)

• Selective Retailing house had 17% increase in profit in
2017
Business Model
• Assisted self service

• Before 1969, perfume and cosmetics were hidden
behind counters

• Not a “store”

• Employees are “beauty advisors”, not sales reps
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora
Sephora
M.A.C.
Department
Stores
Variety of
brands
Able to attract
young market
Focus on
diversity
Develop
technology
Vegan & cruelty-
free
some
brands
some
brands
Prediction
References
• https://broadly.vice.com/en_us/article/bmwqwq/how-
men-are-taking-over-makeup

• http://business.financialpost.com/news/retail-
marketing/millennials-lust-for-makeup-driving-a-
boom-in-the-cosmetics-industry

• http://www.byrdie.com/sephora-facts/slide13

• https://community.sephora.com/t5/Men-Who-Makeup/
bd-p/men-who-makeup

• https://en.wikipedia.org/wiki/Sephora

• https://www.forbes.com/sites/richardkestenbaum/
2017/06/19/how-the-beauty-industry-is-adapting-to-
change/#4e6611023681

• https://www.forbes.com/sites/walterloeb/2013/04/18/
sephora-department-stores-cannot-stop-its-global-
growth/#7d16dca22e81

• https://www.glamour.com/story/sephora-holiday-ad-
diversity

• https://www.huffingtonpost.com/2012/02/28/half-
women-need-makeup_n_1306202.html

• http://juris-diction.ca/the-sephora-business-model-
how-sephora-killed-the-department-store/

• https://www.lvmh.com/houses/#wines-spirits

• https://www.lvmh.com/news-documents/press-
releases/2017-record-results/

• https://www.maccosmetics.com/our-story

• https://www.nytimes.com/2017/05/11/fashion/
sephora-beauty-retail-technology.html

• https://www.pinterest.com/pin/
358317714087854371/?lp=true

• https://www.racked.com/2017/10/27/16507620/
sephora-employees-holiday-campaign

• https://www.racked.com/2017/3/1/14752102/ulta-
doesnt-want-to-be-sephora

• https://www.sephora.com/about-us

• http://www.sephora-me.com/en/sephora-saga/
pid21.html

• https://www.statista.com/topics/1008/cosmetics-
industry/

• https://www.washingtonpost.com/news/business/wp/
2015/03/09/the-sephora-effect-how-the-cosmetics-
retailer-transformed-the-beauty-industry/?utm_term=.
1d94c52bea26

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Sephora

  • 6. 1969 - Dominique Mandonnaud   opens Shop 8 in France. Customers encouraged to touch and try on products. 1969 - Sephora founded 1993 - Mandonnaud buys Sephora 1996 - Flagship store opened in Champs- Elysees in Paris 1997 - Mandonnaud sells Sephora to LVMH Moët Hennessy Louis Vuitton 1999 - First Sephora opens in the U.S. 1999 - Sephora launches online store 2007-2013 - Sephora launches and expands loyalty program 2016 - Sephora launched Virtual Artist augmented reality app
  • 7. Financial • Sephora is part of the Selective Retailing house of LVMH (Moët Hennessy Louis Vuitton) • Selective Retailing house had 17% increase in profit in 2017
  • 8. Business Model • Assisted self service • Before 1969, perfume and cosmetics were hidden behind counters • Not a “store” • Employees are “beauty advisors”, not sales reps
  • 17. M.A.C. Department Stores Variety of brands Able to attract young market Focus on diversity Develop technology Vegan & cruelty- free some brands some brands
  • 19. References • https://broadly.vice.com/en_us/article/bmwqwq/how- men-are-taking-over-makeup • http://business.financialpost.com/news/retail- marketing/millennials-lust-for-makeup-driving-a- boom-in-the-cosmetics-industry • http://www.byrdie.com/sephora-facts/slide13 • https://community.sephora.com/t5/Men-Who-Makeup/ bd-p/men-who-makeup • https://en.wikipedia.org/wiki/Sephora • https://www.forbes.com/sites/richardkestenbaum/ 2017/06/19/how-the-beauty-industry-is-adapting-to- change/#4e6611023681 • https://www.forbes.com/sites/walterloeb/2013/04/18/ sephora-department-stores-cannot-stop-its-global- growth/#7d16dca22e81 • https://www.glamour.com/story/sephora-holiday-ad- diversity • https://www.huffingtonpost.com/2012/02/28/half- women-need-makeup_n_1306202.html • http://juris-diction.ca/the-sephora-business-model- how-sephora-killed-the-department-store/ • https://www.lvmh.com/houses/#wines-spirits • https://www.lvmh.com/news-documents/press- releases/2017-record-results/ • https://www.maccosmetics.com/our-story • https://www.nytimes.com/2017/05/11/fashion/ sephora-beauty-retail-technology.html • https://www.pinterest.com/pin/ 358317714087854371/?lp=true • https://www.racked.com/2017/10/27/16507620/ sephora-employees-holiday-campaign • https://www.racked.com/2017/3/1/14752102/ulta- doesnt-want-to-be-sephora • https://www.sephora.com/about-us • http://www.sephora-me.com/en/sephora-saga/ pid21.html • https://www.statista.com/topics/1008/cosmetics- industry/ • https://www.washingtonpost.com/news/business/wp/ 2015/03/09/the-sephora-effect-how-the-cosmetics- retailer-transformed-the-beauty-industry/?utm_term=. 1d94c52bea26