6. 1969 -
Dominique
Mandonnaud
opens Shop
8 in France.
Customers
encouraged
to touch and
try on
products.
1969 -
Sephora
founded
1993 -
Mandonnaud
buys
Sephora
1996 -
Flagship
store
opened in
Champs-
Elysees in
Paris
1997 -
Mandonnaud sells
Sephora to LVMH
Moët Hennessy
Louis Vuitton
1999 -
First
Sephora
opens in
the U.S.
1999 -
Sephora
launches
online
store
2007-2013 -
Sephora
launches and
expands loyalty
program
2016 -
Sephora
launched
Virtual Artist
augmented
reality app
7. Financial
• Sephora is part of the Selective Retailing house of LVMH
(Moët Hennessy Louis Vuitton)
• Selective Retailing house had 17% increase in profit in
2017
8. Business Model
• Assisted self service
• Before 1969, perfume and cosmetics were hidden
behind counters
• Not a “store”
• Employees are “beauty advisors”, not sales reps