The history of Sephora as told on Marketing Today by Amine Benjelloun

2. Sephora opens
its first store in
Limoges.
1969
1973
Early 80’s
1993
The first
parisian store.
Boots, a british
firm buys the
Parisian store
and opens 38
new stores in
France.
Mandonnaud who
founded Sephora
buys back his store
and the 38 other
ones.

3. LVMH buys
Sephora.
1997
1999
2000’s
2002
Sephora opens
its first united
states store in
New York City.
New stores are
opened all over the
world but not all of
them are commercial
successes.
Sephora creates its
own brand of
product and
services.

4. Sephora.com is
launched.
2005
2007
2010
2016
Sephora
extends its
presence to the
Middle East.
Women’s wear
daily names
Sephora
specialty
retailer of the
year.
Sephora launches its
own application. The
company operates
over 2500 stores in 32
countries worldwide.