Marketing plan for a socializing app

1. Meet new people on a Go!!!

3. Gone are the days of
those boring chats

4. Live a life of curiosity
followed by surprise when
you meet people directly
face to face as people used
to in the good old days

5. This app will take socializing to a next level.
People always have a craving to meet new
personalities.
Currently people get to know them first by
means of texting or by checking their profiles.

6. It “eliminates” the middle steps of knowing
people first and lets you meet them directly
for the activity of your choice and with people
who share common interest with you

7. It is designed for the younger
generation with a goal to
transform how people meet
these days

8. Situation Analysis

9. Company Overview

10. Fast moving for the
younger and busier
generation.
Low cost of acquiring app
Mirror real life by
connecting people with
common likes and interests
Give an opportunity to
personally meet new
people.
Core
Competencies

11. Market Positioning
Points Of Differences
• It is going to be socializing app with
face to face contact rather than online
contact
• Could be used as a utility app
• No chat options
Points of Parity
• It is a socializing app
• Targets mainly youngsters of age 16-25
• Sorts people according to their
common interest

12. Market Overview

13. Its main competitors are tinder and truly madly

14. Its possible collaborators can be

15. Target Customer

17. Its carpool function
can be used by
people of all ages

19. At first the company will
focus on increasing
number of users for the
app.

20. With a
Target
of Within
first 3
years

21. The company
will then enjoy a
For every match and
membership.

22. Strategy

25. Meet new people
every time you go
out

26. Whether it is For
Movies

27. For
Travelling

28. For
coffee

29. Or for a carpool

30. Target Market
Collaborators
The Company
Context
Competitors

31. Collaborators

32. Café Coffee Day
Café Coffee day will
be dining partner.
Costumers of “Hello
Stranger” will get
discounts from CCD
and the coffee and
dinner option on the
app will have CCD
logo.

33. Ola Cabs
Ola cabs
will be car
pool
partners.

34. Make My Trip
Make my
trip will be
travelling
partners

35. PVR Cinemas
PVR cinemas
will be
multiplex
and movies
partners

36. Competitors

37. Dating apps
Tinder and
Trulymadly are the
top dating apps in the
market currently with
more then 50 million
downloads each.

38. Carpool Apps
Carpool India
and rideshare
are some of the
apps popular
for carpool in
India

39. Tactics

40. Product
• The product will be cool and funky which attracts the younger
generation.
• It will free of cost to download it and will ask for premium only if there
is a match or for monthly/yearly subscription
• The product will be apt for a fast moving generation who wants things
on a go
• People who want to meet new personalities can use this app to satisfy
their desire
• It can be used for various purposes such as blind dates, carpool,
trekking, etc.

41. Brand
Slogan
“Meet new
people on a
Go!!!”

42. Pricing
•The cost for downloading the app is free.
•If there is a match then both parties have to
pay Rs9 each.
•You can also get monthly subscription for
Rs29 and yearly for Rs199

43. Incentives
•Deal will be done with collaborates for
discount coupons for both users and
employs
•Initial users will get be given brownie
points for each new user they
recommend

44. The app will be available on
google play, app store and
windows store
Distribution

45. Communication
•Initially, the app will reach out to public
through marketing via collaborators and social
media
•As the reach of the product increases, it will be
publicized by general word of mouth

47. Infrastructure
The app would not require
much infrastructure, except a
small working space

48. Processes
Setting up the app.
Contacting collaborators for some finance
and publicizing the product
Reaching out to more and more consumers
by implementing new incentives

49. Schedule
Get 1 million users within first 6 months
Reach 5 million hits within next 6 months
Increase consumers upto 50 million in 3 years

51. Disclaimer
These slides were made by Aman Vijay under the guidance of Prof.
Sameer Mathur, IIM Lucknow.
Aman Vijay
Sameer Mathur