application that is used to get regular update on blood pressure and sugar. it works on a new technology named IOT.

1. {
Health Aid Android
Application
By: Aman Varma
IIIT-Naya Raipur

2.  Company name : IOT inc.
 Date : 3/ july / 2017
 Creator : Aman Varma
 Email Id :amanvrm2195@gmail.com
Information

4.  Introduction
 Situation
 Customer
 Market segmentation
 Strategy
 Pricing
 Branding
Content

5. WHO ARE WE…..??

6.  Healthier INDIA
 Spread health education and its Importance
 Focus on diseases like Blood pressure and
sugar
 Instantaneous response to emergency situation
and suggestion
GOALS

7.  This is a health application which tells the user
his blood pressure and heart rate on a regular
basis.
 The app also give suggestion about the type of
medicine one should take in case of emergency
 The app works on new technology named as
IOT.
 User are increasing at an exponential rate and
it is expected that the user will increase further
Situation

8.  Target customer are mostly above fifty.
 Due to modernisation there is an increase in
unhealthy eating habits.
 Second major consumer are in the age of 30-40
years.
Customer

9. Sales
X<25
25<X<30
30<X<40
X>40

10.  Advertising via specific medicine
manufacturing company.
 Offering free subscription via medicine and
app combination
 Offering discount on sugar injectors and other
devices purchased via application
Marketing Strategy

11. Marketing

12. Pricing…..???

13. Rs 200?? Or Rs 1000
???
What it should be
???

14. Competition
everywhere??

15.  Famous medicine manufactures like cipla
 Famous medicine distributors like OneMG.
Branding

16. Thank you