2. INTRODUCTION
• E-commerce: it is a process of buying, selling,
transferring, or exchanging products, services, and
information via electronic networks and computers.
• Top players in market: amazon,flipkart,alibaba.
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6. E-Commerce Consumer Behavior
Statistics:
• 93% of consumers consider visual appearance to be a
factor in purchase decisions.
• Replacing images with video on landing
pages increases conversions by 12.62%.
• Purchase increased by 45% when forced registration is
removed from checkout pages
• Amazon found for every 100 milliseconds of load time,
there’s a 1% decrease in sales
• PayPal transactions have 79% higher checkout
conversion rates than non-PayPal
• Adding a 100% Money Back Guarantee badge
increased conversion rates by 32%
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7. Contd..
• 48% of shoppers would shop more with online retailers that
offer hassle-free returns
• 57% of online shoppers prefer to use a phone to contact
vendors
• Live chat helps to increase B2B conversion rates by at least
20%
• Reviews produce an average 18% uplift in sales
• Adding testimonials increases website conversions by 34%
• 75% of smartphone users abandon sites that aren’t mobile
responsive
• 47% of shoppers indicated they’d abandon a purchase if
they found out there wasn’t free shipping
• 43% of online shoppers discovered new products while
using social media
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9. CASE STUDY
Purpose: examine and analyse the consumer’s buying
behavioural pattern and various attitudes of flipkart
users towards online shopping
The survey included:
• Sampling technique : questionnare
• Sample size:40 customers(out of which 25 were
females,15 were males and others in the age group
of 20-70)
• Questions included:10
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13. CONCLUSION
On the basis of information collected from the users of flipkart.com.
some important facts which came as a result of this research are as
follows :
Most no of users are happy on online shopping with flipkart
Most respondent want to continue online shopping with flipkart for its
reliability ,policies.
Customers are mainly interested in buying apparels and dislike to buy
footwear,perfumes etc
They bought products online once in a week and like to do online
shopping mostly on discounted time period and festive seasons
Users of flipkart believes that flipkart products price is lesser than the
prices in the market.
Mostly youngsters and youth generation (18-25 Age group) are very
much interested in online shopping with flipkart because they know
about technology,
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1. Cultural factors (Culture and societal environment, Sub-cultures, Social classes, Cultural trends)
2. Social factors (Reference groups and membership groups, Family, Social roles and status)
3. Personal factors (Age and way of life, Purchasing power and revenue, Lifestyle, Personality and self-concept)
4. Psychological factors (Motivation, Perception, Learning, Beliefs and attitudes)
