Sam Walton founded Walmart in 1962 in Rogers, Arkansas. It is now the largest retailer in the world with over 11,500 stores across 27 countries. Walmart employs over 2.3 million associates worldwide. The company focuses on low prices, a strong supply chain, and customer service. While Walmart has had massive success, it also faces challenges like competition and concerns over employee treatment. The document provides a history of Walmart, descriptions of its business units and products, an analysis of its strengths and weaknesses, and recommendations to address problems related to customer service, cleanliness, and employee healthcare.
2. EXECUTIVE SUMMARY
Founder of the WALMART is sir Sam Walton at
the age of 44
It was founded on 2nd july 1962 at Rogers,
Arkansas
The headquarters are located at Bentonville,
Arkansas
He has initiated a inspiring leadership style and
clever use of information technology
In 1990 the walmart has defined as the Americas
top retailer by starting the Sam’s club near Mexico city
3. It is providing employment to more than 2.3 million people arround the world
The culture of the WALMART organisation is built on the three basis values
1. Respect for the individual
2. Service to the customer
3. Striving for excellence
Number of stores arround the world are about 11,539 by 31st july 2016
Products provided by stores are
Electronics
home and furniture
home improvement
clothing
footwear
jewelry
toys
health and beauty
pet supplies
sporting goods and
fitness
auto
photo finishing
craft supplies
party supplies
grocery
4. HISTORY
• TIMELINE
• Established in 1962 in Rogers, Arkansas.
• In 1972, it was listed NYSE.
• In 1983,1ST sam’s club opened in Midwest City
• In 1984,David Glass becomes president of walmart
• In 1988,David glass becomes the CEO
• In 1991,entered in international market.
• 1992,year of sorrow.
• In 1995,it was in whole USA
• In November 2006,sign an agreement with Bharti
Enterprise
• On 30 May 2009,it open its 1st in Amritsar,India
6. STRENGHTS
Cost Advantage
Low prices & customer
oriented
Strong supply chain
People are key to success
WEAKNESS
Ignore store Decoration
Customers some times are
curious about the quality of
the products
Keep poor performance
employee on the hand
SWOT ANALYSIS
7. OPPURTUNITIES
Build its own brand
Put efforts on sociial
welfare
New locations and store
types
Online shopping growth
THREATHS
Other competitors
Intense price competition
Poor human relations
8. PROBLEM’S OF WAL-MART
The company cannot sell its products directly to the customers it can
sell its
products to licensed store owners , hotels ,schools, hospitals…etc
low health care facilities are provided to the employees
poor customer services provided to the customers.
many Wal-Mart stores lack cleanliness and tidiness
9. RECOMMENDATIONS TOTHEPROBLEMS
To generate more demand and brand recognition and to
gain leverage with retail partners
Proper health facilities should be given to the employees
Proper customer services should be given so that the
customer interaction can be improved
Proper maintenance should be there, so that the
employees may not affect with diseases