DT BSExhibit 5b Dollar Tree, Balance Sheet Data, Fiscal 2009–2014 (in $ millions)Balance Sheet as of:Jan-31-2015Feb-01-2014Feb-02-2013Jan-28-2012Jan-29-2011Jan-30-2010ASSETSCash And Equivalents864.1267.7399.9288.3311.2571.6Short Term Investments0000174.827.8 Total Cash & ST Investments864.1267.7399.9288.3486.0599.4Accounts Receivable------ Total Receivables------Inventory1,035.71,035.3971.7867.4803.1679.8Prepaid Exp.66.556.679.427.527.920.2Deferred Tax Assets, Curr.28.318.922.526.216.36.2Other Current Assets------ Total Current Assets1,994.61,378.51,473.51,209.41,333.31,305.6Gross Property, Plant & Equipment2,970.22,710.12,433.92,155.81,945.41,794.8Accumulated Depreciation(1,759.7)(1,616.1)(1,473.2)(1,330.5)(1,204.3)(1,080.5) Net Property, Plant & Equipment1,210.51,094.0960.7825.3741.1714.3Goodwill164.6169.3173.3173.1173.1133.3Other Intangibles1.52.50000Deferred Tax Assets, LT30.624.128.316.838.035.0Deferred Charges, LT74.34.30000Other Long-Term Assets90.999.2116.2104.095.0101.5Total Assets3,567.02,771.92,752.02,328.62,380.52,289.7Assets excluding GW and intangibles3,400.92,600.12,578.72,155.52,207.42,156.4LIABILITIESAccounts Payable433.6393.9346.5286.7261.4219.9Accrued Exp.230.2157.8163.9146.0127.4125.4Curr. Port. of LT Debt012.814.315.516.517.5Curr. Income Taxes Payable42.747.379.663.364.448.6Other Current Liabilities155.174.571.969.563.164.5 Total Current Liabilities861.6686.3676.2581.0532.8475.9Long-Term Debt757.0757.0257.0250.0250.0250.0Other Non-Current Liabilities163.4157.9151.5153.0138.7134.6Total Liabilities1,782.01,601.21,084.7984.0921.5860.5Common Stock2.12.12.21.11.20.9Additional Paid In Capital43.010.70.3---Retained Earnings1,774.01,174.81,666.31,344.11,458.21,430.7Treasury Stock------Comprehensive Inc. and Other(34.1)(16.9)(1.5)(0.6)(0.4)(2.4) Total Common Equity1,785.01,170.71,667.31,344.61,459.01,429.2Total Equity1,785.01,170.71,667.31,344.61,459.01,429.2Total Liabilities And Equity3,567.02,771.92,752.02,328.62,380.52,289.7GW and Intangibles166.10171.80173.30173.10173.10133.30Equity - Unadjusted1,785.01,170.71,667.31,344.61,459.01,429.2Equity + Liabilities3,567.02,771.92,752.02,328.62,380.52,289.7 % Equity50.0%42.2%60.6%57.7%61.3%62.4%GW adj to equity 83.172.6105.0100.0106.183.2Equity excluding GW and intangibles 1,701.91,098.11,562.31,244.61,352.91,346.0Capital Structure:Liabilities1,782.01,601.21,084.7984.0921.5860.5Equity1,785.01,170.71,667.31,344.61,459.01,429.2Total3,567.002,771.902,752.002,328.602,380.502,289.70Capital Structure:Liabilities50.0%57.8%39.4%42.3%38.7%37.6%Equity50.0%42.2%60.6%57.7%61.3%62.4%Total100.0%100.0%100.0%100.0%100.0%100.0%Goodwill & Intangibles Funding:Liabilities83.099.268.373.167.050.1Equity83.172.6105.0100.0106.183.2Total Goodwill & Intangibles166.1171.8173.3173.1173.1133.3 DT ISExhibit 5a Dollar Tree, Income Statement Data, Fiscal 2009-2014 (in $ millions)Fiscal Period EndingJan-31-2015Feb-01-2014Feb-02-2013 Jan-28-2012 Jan-29-2011 Jan-30-2010Revenue8,602.27,840.37,394.56,630.55,882.4 ...

1. DT BSExhibit 5b Dollar Tree, Balance Sheet Data, Fiscal
2009–2014 (in $ millions)Balance Sheet as of:Jan-31-2015Feb-
01-2014Feb-02-2013Jan-28-2012Jan-29-2011Jan-30-
2010ASSETSCash And
Equivalents864.1267.7399.9288.3311.2571.6Short Term
Investments0000174.827.8 Total Cash & ST
Investments864.1267.7399.9288.3486.0599.4Accounts
Receivable------ Total Receivables------
Inventory1,035.71,035.3971.7867.4803.1679.8Prepaid
Exp.66.556.679.427.527.920.2Deferred Tax Assets,
Curr.28.318.922.526.216.36.2Other Current Assets------ Total
Current
Assets1,994.61,378.51,473.51,209.41,333.31,305.6Gross
Property, Plant &
Equipment2,970.22,710.12,433.92,155.81,945.41,794.8Accumul
ated
Depreciation(1,759.7)(1,616.1)(1,473.2)(1,330.5)(1,204.3)(1,08
0.5) Net Property, Plant &
Equipment1,210.51,094.0960.7825.3741.1714.3Goodwill164.61
69.3173.3173.1173.1133.3Other Intangibles1.52.50000Deferred
Tax Assets, LT30.624.128.316.838.035.0Deferred Charges,
LT74.34.30000Other Long-Term
Assets90.999.2116.2104.095.0101.5Total
Assets3,567.02,771.92,752.02,328.62,380.52,289.7Assets
excluding GW and
intangibles3,400.92,600.12,578.72,155.52,207.42,156.4LIABILI
TIESAccounts Payable433.6393.9346.5286.7261.4219.9Accrued
Exp.230.2157.8163.9146.0127.4125.4Curr. Port. of LT
Debt012.814.315.516.517.5Curr. Income Taxes
Payable42.747.379.663.364.448.6Other Current
Liabilities155.174.571.969.563.164.5 Total Current
Liabilities861.6686.3676.2581.0532.8475.9Long-Term
Debt757.0757.0257.0250.0250.0250.0Other Non-Current
Liabilities163.4157.9151.5153.0138.7134.6Total

2. Liabilities1,782.01,601.21,084.7984.0921.5860.5Common
Stock2.12.12.21.11.20.9Additional Paid In Capital43.010.70.3--
-Retained
Earnings1,774.01,174.81,666.31,344.11,458.21,430.7Treasury
Stock------Comprehensive Inc. and
Other(34.1)(16.9)(1.5)(0.6)(0.4)(2.4) Total Common
Equity1,785.01,170.71,667.31,344.61,459.01,429.2Total
Equity1,785.01,170.71,667.31,344.61,459.01,429.2Total
Liabilities And
Equity3,567.02,771.92,752.02,328.62,380.52,289.7GW and
Intangibles166.10171.80173.30173.10173.1 0133.30Equity -
Unadjusted1,785.01,170.71,667.31,344.61,459.01,429.2Equity +
Liabilities3,567.02,771.92,752.02,328.62,380.52,289.7 %
Equity50.0%42.2%60.6%57.7%61.3%62.4%GW adj to equity
83.172.6105.0100.0106.183.2Equity excluding GW and
intangibles 1,701.91,098.11,562.31,244.61,352.91,346.0Capital
Structure:Liabilities1,782.01,601.21,084.7984.0921.5860.5Equit
y1,785.01,170.71,667.31,344.61,459.01,429.2Total3,567.002,77
1.902,752.002,328.602,380.502,289.70Capital
Structure:Liabilities50.0%57.8%39.4%42.3%38.7%37.6%Equity
50.0%42.2%60.6%57.7%61.3%62.4%Total100.0%100.0%100.0
%100.0%100.0%100.0%Goodwill & Intangibles
Funding:Liabilities83.099.268.373.167.050.1Equity83.172.6105
.0100.0106.183.2Total Goodwill &
Intangibles166.1171.8173.3173.1173.1133.3
DT ISExhibit 5a Dollar Tree, Income Statement Data, Fiscal
2009-2014 (in $ millions)Fiscal Period EndingJan-31-2015Feb-
01-2014Feb-02-2013
Jan-28-2012
Jan-29-2011
Jan-30-
2010Revenue8,602.27,840.37,394.56,630.55,882.45,231.2Cost
Of Goods Sold5,029.94,552.34,284.33,828.63,385.63,374.4
Gross Profit3,572.33,288.03,110.22,801.92,496.81,856.8Selling
General & Admin
Exp.2,502.12,317.22,189.62,018.91,839.41,342.7 Operating

3. Income1,070.2970.8920.6783.0657.4514.1Interest
Expense(33.4)(15.4)(2.8)(2.9)(5.6)(5.2)Interest and Invest.
Income------ Net Interest
Exp.(33.4)(15.4)(2.8)(2.9)(5.6)(5.2)Other Non-Operating Inc.
(Exp.)(52.6)(0.6)0.80.35.5- EBT Excl. Unusual
Items984.2954.8918.6780.4657.3508.9Merger & Related
Restruct. Charges(28.5)-----Gain (Loss) On Sale Of Invest.--
60.8---Asset Writedown(1.5)(0.5)(0.5)(0.9)(27.4)(1.3)Other
Unusual Items------ EBT Incl. Unusual
Items954.2954.3978.9779.5629.9507.6Income Tax
Expense355.0357.6359.6291.2232.6187.1 Net
Income599.2596.7619.3488.3397.3320.5Supplemental
items:Full-time equivalent
employees18,10017,60015,38014,17013,06012,480Number of
stores5,3674,9924,6714,3514,1013,806Sales per square foot
($)192187190182174167Same stores sales growth
(%)4.30%2.40%3.40%6.00%6.30%7.20%Shares outstanding
(millions)205.8206.2224.6238.1244.1262.3Depreciation &
amort. ($ millions)205.9190.5175.3163.9159.7157.8Tax
rate37%37%37%37%37%37%After tax earnings excl. unusual
items618.0597.0581.2488.9414.6321.3Reduction in
liabilities83.099.268.373.167.050.1Interest Bearing
Liabilities757.0769.8271.3265.5266.5267 .5Net interest expense
after tax(21.0)(9.6)(1.8)(1.8)(3.5)(3.3)Reduction in interest
expense(2.3)(1.2)(0.4)(0.5)(0.9)(0.6)After tax earnings excl.
interest and unusual items620.3598.3581.6489.4415.5321.9
FD BSExhibit 4b Family Dollar, Balance Sheet Data, Fiscal
2009-2014 (in $ millions)Balance Sheet as of:12 Mos. Ending
May 2015Aug-30-2014Aug-31-2013Aug-25-2012Aug-27-
2011Aug-28-2010ASSETSCash And
Equivalents216.0139.8141.092.3141.4382.8Short Term
Investments4.08.84.06.396.0120.3 Total Cash & ST
Investments220.0148.6145.098.6237.4503.1Accounts
Receivable------Other Receivables72.6116.784.114.913.33.2
Total
Receivables72.6116.784.114.913.33.2Inventory1,631.91,609.91,

4. 467.01,426.21,154.71,028.0Prepaid
Exp.176.050.645.7068.459.8Deferred Tax Assets,
Curr.38.565.934.569.560.052.2Other Current
Assets32.1110.380.7159.00- Total Current
Assets2,171.22,102.01,857.01,768.21,533.81,646.3Gross
Property, Plant & Equipment-
3,548.23,398.03,011.62,672.42,362.8Accumulated Depreciation-
(1,860.0)(1,665.5)(1,515.3)(1,391.8)(1,250.9) Net Property,
Plant &
Equipment1,691.71,688.21,732.51,496.41,280.61,112.0Long-
term Investments0023.023.7107.5147.1Other Long-Term
Assets70.167.097.384.874.362.8Total
Assets3,933.13,857.33,709.93,373.12,996.22,968.1LIABILITIE
SAccounts Payable643.1773.0723.2674.2685.1677.0Accrued
Exp.324.3312.6335.9328.4310.8309.3Short-term
Borrowings00015.00-Curr. Port. of LT
Debt185.216.216.216.216.2-Curr. Income Taxes
Payable4.84.85.031.95.018.4Other Current
Liabilities6.522.4000- Total Current
Liabilities1,163.81,129.01,080.21,065.71,017.11,004.8Long-
Term Debt299.1484.2500.3516.3532.4250.0Unearned Revenue,
Non-Current213.8227.1218.1156.90-Def. Tax Liability, Non-
Curr.96.334.923.068.389.238.2Other Non-Current
Liabilities305.9316.4289.2268.3270.5253.6Total
Liabilities2,079.02,191.62,110.82,075.41,909.11,546.6Common
Stock12.112.112.011.914.714.7Additional Paid In
Capital357.6333.6299.9259.2274.4243.8Retained
Earnings1,886.71,724.01,569.61,234.41,969.71,665.6Treasury
Stock(402.0)(403.5)(280.2)(206.0)(1,165.4)(495.5)Comprehensi
ve Inc. and Other(0.3)(0.5)(2.2)(1.8)(6.4)(7.0) Total Common
Equity1,854.11,665.71,599.11,297.61,087.11,421.6Total
Equity1,854.11,665.71,599.11,297.61,087.11,421.6Total
Liabilities And
Equity3,933.13,857.33,709.93,373.12,996.22,968.1NO
ADJUSTMENTS NECESSARY
FD ISExhibit 4a Family Dollar, Income Statement Data, Fiscal

5. 2009-2014 (in $ millions)Fiscal Period Ending12 Mos. Ending
May 2015Aug-30-2014Aug-31-2013
Aug-25-2012
Aug-27-2011Aug-28-
2010Revenue10,696.910,489.310,391.59,331.08,547.87,867.0Co
st Of Goods Sold7,098.06,946.16,841.76,071.15,515.55,059.0
Gross Profit3,598.93,543.23,549.73,259.93,032.32,808.0Selling
General & Admin
Exp.3,147.53,022.22,866.82,584.22,409.52,232.4 Operating
Income451.4521.0683.0675.7622.8575.6Interest
Expense(29.6)(30.0)(25.9)(25.1)(22.4)(13.3)Interest and Invest.
Income0.20.20.40.91.51.6 Net Interest
Exp.(29.4)(29.8)(25.5)(24.2)(20.9)(11.7)Other Non-Operating
Inc. (Exp.)32.231.228.223.915.3- EBT Excl. Unusual
Items454.2522.3685.7675.4617.2563.9Restructuring
Charges(65.6)(90.1)----Merger & Related Restruct.
Charges(31.2)(9.4)----Legal Settlements---(11.5)--Other
Unusual Items--5.0--- EBT Incl. Unusual
Items357.4422.8690.7663.9617.2563.9Income Tax
Expense124.9138.3247.1241.7228.7205.7 Net
Income232.5284.5443.6422.2388.4358.1Supplemental
items:Full-time equivalent
employeesNA35,00034,00033,00031,00030,000Number of
storesNA8,0427,9167,4427,0236,785Sales per square foot
($)NA180189181174165Same stores sales growth (%)NA-
2.1%3.0%4.7%5.5%4.8%Shares Outstanding
(millions)114.5114.0115.0115.4117.4130.5Depreciation &
amort. ($ millions)284.0265.5239.5213.8182.5172.0Tax
rate35%33%36%36%37%36%After tax earnings excl. unusual
items295.5351.5440.4429.6388.4358.2Net interest expense after
tax(19.1)(20.1)(16.4)(15.4)(13.1)(7.4)
DG BSExhibit 3b Dollar General, Balance Sheet Data, Fiscal
2009–2014 (in $ millions)Balance Sheet as of:Jan-30-2015Jan-
31-2014Feb-01-2013Feb-03-2012Jan-28-2011
Jan-29-2010ASSETSCash And
Equivalents579.8505.6140.8126.1497.4222.1Trading Asset

6. Securities-----1.6 Total Cash & ST
Investments579.8505.6140.8126.1497.4223.7Accounts
Receivable------Other Receivables-----7.5 Total Receivables----
-
7.5Inventory2,782.52,553.02,397.22,009.21,765.41,519.6Prepai
d Exp.170.3147.0139.1139.7104.994.7Other Current Assets-----
- Total Current
Assets3,532.63,205.62,677.12,275.12,367.81,845.4Gross
Property, Plant &
Equipment3,753.63,452.93,226.92,681.02,177.31,792.4Accumul
ated
Depreciation(1,637.5)(1,372.6)(1,138.2)(886.0)(652.7)(464.0)
Net Property, Plant &
Equipment2,116.12,080.32,088.71,795.01,524.61,328.4Goodwil
l4,338.64,338.64,338.64,338.64,338.64,338.6Other
Intangibles1,201.91,207.61,219.51,236.01,256.91,284.3Other
Long-Term Assets35.035.443.843.958.366.8Total
Assets11,224.110,867.510,367.79,688.59,546.28,863.5Assets
excl. gw &
intangibles.5,683.655,321.294,809.554,113.983,950.713,240.60
LIABILITIESAccounts
Payable1,388.21,286.51,261.61,064.1953.6831.0Accrued
Exp.285.5237.6252.5263.2233.1239.2Curr. Port. of LT
Debt100.176.00.910.803.7Curr. Port. of Cap.
Leases1.1000.61.2-0Curr. Income Taxes
Payable59.459.195.444.426.04.5Def. Tax Liability,
Curr.25.321.823.23.736.925.1Other Current
Liabilities128.3131.0104.9123.1114.7103.1 Total Current
Liabilities1,987.71,812.01,738.51,509.91,365.41,206.5Long-
Term Debt2,634.62,742.82,776.22,613.43,316.83,456.8Capital
Leases4.8004.55.2-0Unearned Revenue, Non-
Current58.262.7000-0Def. Tax Liability, Non-
Curr.601.6614.0647.1657.0598.6546.2Other Non-Current
Liabilities227.1233.9220.6229.1205.8263.8Total
Liabilities5,514.15,465.35,382.45,013.95,491.75,473.2Common
Stock265.5277.4286.2295.8298.8298.0Additional Paid In

7. Capital3,048.83,009.22,991.42,967.02,945.02,923.4Retained
Earnings2,403.02,125.51,710.71,416.9830.9203.1Treasury
Stock------Comprehensive Inc. and
Other(7.3)(9.9)(2.9)(5.2)(20.3)(34.2) Total Common
Equity5,710.05,402.24,985.34,674.64,054.53,390.3Total
Equity5,710.05,402.24,985.34,674.64,054.53,390.3Total
Liabilities And
Equity11,224.110,867.510,367.79,688.59,546.28,863.5GW and
Intangibles5,540.465,546.235,558.135,574.545,595.515,622.90E
quity -
Unadjusted5,710.05,402.24,985.34,674.64,054.53,390.3Equity +
Liabilities11,224.110,867.510,367.79,688.59,546.28,863.5 %
Equity50.9%49.7%48.1%48.2%42.5%38.3%GW adj to equity
2,818.62,757.02,672.62,689.62,376.52,150.8Equity excluding
gw &
intangibles2,891.42,645.22,312.71,984.91,677.91,239.5Capital
Structure:Liabilities5,514.15,465.35,382.45,013.95,491.75,473.
2Equity5,710.05,402.24,985.34,674.64,054.53,390.3Total11,224
.1010,867.5210,367.689,688.529,546.228,863.50Capital
Structure:Liabilities49.1%50.3%51.9%51.8%57.5%61.7%Equity
50.9%49.7%48.1%48.2%42.5%38.3%Total100%100%100%100
%100%100%Goodwill & Intangibles
Funding:Liabilities2,721.92,789.22,885.52,884.93,219.03,472.1
Equity2,818.62,757.02,672.62,689.62,376.52,150.8Total
goodwill &
intangibles5,540.55,546.25,558.15,574.55,595.55,622.9
DG ISExhibit 3a Dollar General, Income Statement Data,
Fiscal 2009–2014 (in $ millions)Fiscal Period EndingJan-30-
2015Jan-31-2014
Feb-01-2013Feb-03-2012Jan-28-2011
Jan-29-
2010Revenue18,909.617,504.216,022.114,807.213,035.011,796 .
4Cost Of Goods
Sold13,107.112,068.410,936.710,109.38,858.48,106.5 Gross
Profit5,802.55,435.75,085.44,697.94,176.63,689.9Selling
General & Admin

8. Exp.4,017.23,690.63,427.43,193.02,900.82,731.6 Operating
Income1,785.31,745.21,658.01,504.91,275.8958.3Interest
Expense(88.2)(89.0)(127.9)(204.9)(274.0)(345.7)Interest and
Invest. Income000000.1 Net Interest
Exp.(88.2)(89.0)(127.9)(204.9)(274.0)(345.6)Other Non-
Operating Inc. (Exp.)--(1.0)(0.3)(0.4)(0.3) EBT Excl. Unusual
Items1,697.11,656.21,529.11,299.71,001.4612.4Merger &
Related Restruct. Charges(14.3)-----Asset
Writedown(1.9)(0.5)(2.7)(1.0)(1.7)(5.0)Legal Settlements-(8.5)-
(13.1)--Other Unusual Items-(18.9)(29.0)(60.3)(14.7)(55.3)
EBT Incl. Unusual
Items1,680.91,628.31,497.41,225.3985.0552.1Income Tax
Expense615.5603.2544.7458.6357.1212.7 Net
Income1,065.31,025.1952.7766.7627.9339.4Supplemental
items:Full-time equivalent
employees105,500100,60090,50090,00085,90079,800Number of
stores11,78911,13210,5069,9379,3728,828Sales per square foot
($)223220216213201195Same stores sales growth
(%)2.80%3.30%4.70%6.00%4.90%9.50%Shares outstanding
(millions)303.4313.6327.1338.1341.5340.8Depreciation &
amort. ($ millions)342.4332.8302.9275.4253.2256.8Tax
rate37%37%36%37%36%39%Earnings excl. unusual
items1,075.611,042.66972.83813.24638.31376.49Reduction in
liabilities2,721.862,789.232,885.492,884.903,218.983,472.13Int
erest Bearing
Liabilities2,740.582,818.752,777.052,629.303,323.153,460.50N
et interest expense after
tax(55.9)(56.0)(81.4)(128.2)(174.7)(212.6)Reduction in inter est
expense(55.5)(55.4)(81.4)(128.2)(169.2)(212.6)After tax
earnings excl. interest and unusual
items1,131.131,098.111,054.20941.45807.49589.12
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First participated on 1/14/21
Wk 1 - The Role of Public Relations Paper [due Mon]
1 attempt submitted (0 Late) 1/18/21 Graded 100 / 100
Wk 2 Discussion - Internal Public Relations [due Thur]
First participated on 1/21/21 1/25/21 Graded 40 / 40
Wk 2 - Internal Public Relations Paper [due Mon]
1 attempt submitted (1 Late) 1/25/21 Graded 88 / 100
Wk 2 Team - Learning Team Charter [due Mon] 1/25/21
Submitted Not graded
Wk 3 Discussion - Communications in PR [due Thur]
First participated on 1/28/21 2/1/21 Submitted Not graded
Wk 3 - How Organizations Proactively Approach and …
Attempt 1 started 2/1/21 Draft saved Not graded
Wk 3 Team - Phase 1: Public Relations Campaign for a… 2/1/21
Draft saved Not graded

12. Wk 4 Discussion - Legal Considerations [due Thur]
No participation 2/8/21 Unopened -- / 40
Wk 4 - Approach to Crisis Management: Defending an…
Attempt 0 started 2/8/21 Draft saved Not graded
Wk 4 Team - The Tactical Plan for the Public Relations…
2/8/21 Draft saved Not graded
Wk 4 Team - The Tactical Plan for the Public Relations…
2/8/21 Draft saved Not graded
Wk 5 Discussion - Changes in PR [due Thur] 2/15/21 Unopened
-- / 40
Wk 4 Team - The Tactical Plan for the Public Relations
Campaign Paper [due Mon]
Assessment due date
2/8/21, 10:59 PM (PST)
Goals & standards
Aligned with 3 goals
Attempts
1 attempt left
Group Assignment
Learning Team 3

13. Originality Report
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Grading
Maximum points 80 points
Group Members (4)
Assignment Content
Resources: The Practice of Public Relations: Ch. 9 and Ch. 15,
The Tactical Plan for the Public Relations Campaign-Paper
Grading
Guide
Last week's assignment dealt with strategic approaches in public
relations. This week's assignment deals with tactical campaign
approaches. You will develop an implementation plan to
execute on the strategy that you have developed for your
campaign.
Select up to six PR tools you will use to promote your client's
product or service.
Review The Practice of Public Relations, Ch. 15 on how to
write a news release as well as more brief promotional writing
for social
media such as Twitter.
Review The Practice of Public Relations, Ch. 9 and decide
which forms of paid, earned, or owned media you will integrate
into your
campaign. Be specific with your choices. For example, for paid
media you might create an ad for a print or online newspaper or
magazine. For owned media, you might create a blog, Facebook
page, etc. For earned media, you might develop a publicity
campaign for what is known as "third-party endorsement." Refer
to Ch. 9 of The Practice of Public Relations for more

14. information on
these tools.
Explain your rationale for each selection.
Write a 700- to 1,050-word paper in which you outline your
tactical plan for executing on the public relations campaign.
Format your paper consistent with APA guidelines.
Submit your assignment.
Resources
• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides
• Learning Team Toolkit
Copyright 2018 by University of Phoenix. All rights reserved.
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