PP1 Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Alphonso McCree Jr
Project & Portfolio I: Personal Branding
SEPTEMBER 10, 2021

2. I am an aspiring professional wrestler, ring announcer, play-by-
play commentator, and much more! My career choices are
diverse because the things that make me happy are diverse. My
biggest identity is chasing the things that make me happy, even
if those things change frequently. Life is too short AND too long
to spend doing things that don’t ful
fi
ll me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Professional Wrestler/Referee
• Ring Announcer
• Voice-Over Talent
BRAND ARCHETYPE: I am THE GUY NEXT DOOR
archetype primarily. My ability to relate to almost
anyone provides the necessary tools to reach diverse
audiences with my content and service value. I place
importance on inclusion and community.
ON AIR TALENT for PROFESSIONAL WRESTLING

4. • DEMOGRAPHICS: Males Aged 18-44 in the
United States. (YouTube Studio)
• PSYCHOGRAPHICS: Athletes, Desire to
Become Professional Wrestlers, Individuals
that Enjoy Transparent Content, Believers in
the Value of the Truth.
• IDEAL AUDIENCE MEMBERS:
• Alicia Taylor, Manager of On-Air Talent
WWE
• Carolyn Harniman, Senior Director of
Talent Relations WWE
• Enrique Veloz, VP Production Karate
Combat
Pro Wrestlers in Training and Fans of Pro Wrestling
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ Have my
fi
rst wrestling match by February 2024 and
have at least 500 subscribers on my Matifest Wrestling
Podcast Youtube Channel.
Mid Term: (2027)
‣ Open my new wrestling promotion under the Matifest
Wrestling Umbrella
Long Term: (2037)
‣ Become the leading supplier of opportunities to Veterans
that want to be in the professional wrestling
broadcasting
fi
eld.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Pro Wrestling 50%
Podcasting 100%
Leadership 100%
Critical Thinking 100%
SOFT
HARD
Adobe Premiere Pro 100%
Audio Production 90%
Writing 100%
Time Management 100%
SOFT
HARD

7. I provide information and advice for aspiring professional wrestlers that
helps them get to the destination and ultimate goals they have for
themselves.
PROMISE

8. CREDENTIALS
Work Experience:
• Professionally Trained in Wrestling by WWE Hall of
Famer, D’Von Dudley
• Ring Announcer for Karate Combat
• Host of BLEAV Network’s Matifest Wrestling
Podcast
• Six-Year USAF Staff Sergeant
Education:
• Prince George’s Community College, School of
Communications
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2022)
Awards:
• Valedictorian, Dan Patrick School of Sportscasting,
Sep 2022
• Coined by Group and Squadron Commanders for
Public Speaking Appearances including
Maintenance Professional of the Year Award
Ceremony and Airmen Leadership School
Graduation Ceremony.

9. COMPETITION
Neal Fisher
Industry Experience:
• Sta
ff
Reporter/Assistant Layout at The Apopka Chief
• PxP Commentator for Wekiva High School Athletics
Education:
• History Major and Russian Minor, B.S., University of Central Florida
• Radio and Television Broadcasting Technology/Technician, Certi
fi
cate,
Connecticut School of Broadcasting
Leadership Experience:
• Unknown
Skills and Pro
fi
ciencies:
• Entertainment
• Video Editing
• Journalism
Alphonso McCree Jr
Overall Online Presence:
• 403 Connections, customized banner, headshot could be less blurry,
very well detailed, published articles and content, unknown if active
on other platforms, no customized URL
• Grade: Good, 85 out of 100
Industry Experience:
• Ring Announcer for Karate Combat
• Host of The Matifest Wrestling Podcast
• PxP Commentator, NCCAA National Championships
Education:
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2022,
Valedictorian)
• Prince George’s Community College
Leadership Experience:
• Sta
ff
Sergeant in the United States Air Force
• Required to lead unit of 20 airmen on a day-to-day basis.
Skills and Pro
fi
ciencies:
• Public Speaking
• Leadership
• Customer Service
Overall Online Presence:
• 204 Connections, customized banner, very professional, decently
detailed, no published articles, active on all other social media, no
customized pro
fi
les.
• Grade: Excellent, 100 out of 100

10. COMPETITION
Sherwin Shelton
Industry Experience:
• Runner, FOX Sports
Education:
• Majory Stoneman Douglas High School
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2020)
Leadership Experience:
• Unknown
Skills and Pro
fi
ciencies:
• Unknown
Alphonso McCree Jr
Overall Online Presence:
• 136 Connections, customized banner, headshot could be less blurry,
not very detailed, no published articles, unknown if active on other
platforms, no customized URL
• Grade: Average, 65 out of 100
Industry Experience:
• Ring Announcer for Karate Combat
• Host of The Matifest Wrestling Podcast
• PxP Commentator, NCCAA National Championships
Education:
• Dan Patrick’s School of Sportscasting, B.S., Full Sail University (2022,
Valedictorian)
• Prince George’s Community College
Leadership Experience:
• Sta
ff
Sergeant in the United States Air Force
• Required to lead unit of 20 airmen on a day-to-day basis.
Skills and Pro
fi
ciencies:
• Public Speaking
• Leadership
• Customer Service
Overall Online Presence:
• 204 Connections, customized banner, very professional, decently
detailed, no published articles, active on all other social media, no
customized pro
fi
les.
• Grade: Excellent, 100 out of 100

11. BRAND POSITION
For young people who want the courage to follow their dreams, I
provide the secrets to how your mindset can control the outlook
of your future because my life story is re
fl
ective of that fact. You
are what you say you are and ever since I’ve said that I’m great
and legendary, I have been on the path to that result.
“I AM”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Coastal Championship Wrestling
‣ 2023, Every First Friday | Kissimmee, FL
• WWE
‣ 2023-24 | Various Locations
• DDA Presents Primetime at the Academy
‣ 2023-24 | Winter Park, FL
Digital Marketing
• Primary Content: my brand posts content about the world of professional
wrestling to share content with others and to inform.
• Primary Tools: My brand posts to Youtube, Instagram, Facebook, and all
Podcast platforms.
• Website: I will use my online portfolio www.alphonsomccreejr.com where I
keep my reel, endorsements, and contact information.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor is the Program Director of the Dan Patrick School of
Sportscasting, Gus Ramsey
Formal Education
• Full Sail University, B.S. in Sportscasting
• D’Von Dudley Academy, Pro Wrestling Training
Technical Skills
• Producing, Sportscasting IL Program - Full Sail University JUNE
2021 - OCT 2022
• Adobe Premiere Pro, Adobe Premiere Pro 101 - Udemy.com AUG
2021
• Directing, Sportscasting IL Program - Full Sail University JUNE 2021
- OCT 2022
Soft Skills
• Writing, Broadcast Writing - Full Sail University, JUNE 2021
• Rundown Creator, Sportscasting Program - Full Sail University JUNE
2021 - OCT 2022
• Microsoft O
ffi
ce, Microsoft O
ffi
ce 101 - Udemy.com JAN 2022

14. Alphonso McCree Jr.
You know how a lot of young adults want to pursue
careers in professional wrestling? Well, what I do is create
content that educates them on how to pursue that career. Whether they
want to be in the ring, at a commentary table, behind a camera, or anything
else the business has to offer, I create content for them to
fi
nd their way.
“

15. REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys (2021).
ONETOnline. https://www.onetonline.org/link/summary/27-3011.00
27-3023.00 - News Analysts, Reporters, and Journalists. (2021). ONETOnline.
https://www.onetonline.org/link/summary/27-3023.00
27-2012.00 - Producers and Directors. (2021). ONETOnline. https://
www.onetonline.org/link/summary/27-2012.00
Alicia Taylor | Linkedin. (n.d.). https://www.linkedin.com/in/alicia-taylor-
sep2020
Carolyn Harniman | Linkedin. (n.d.). https://www.linkedin.com/in/carolyn-
harniman-3814044/
Enrique Veloz | LinkedIn. (n.d.-b). https://www.linkedin.com/in/enrique-
veloz-63211735
Sherwin Shelton. (2021). Linkedin. https://www.linkedin.com/in/sherwin-
shelton-58a571178/
Neal Fisher. (2021). Linkedin. https://www.linkedin.com/in/neal-
fi
sher-126a4b11/
S. (2021, May 6). Marketing to Sports Fans: Viewership & Demographics
[Infographic]. The Shelf Full-Funnel In
fl
uencer Marketing. https://
www.theshelf.com/the-blog/sports-viewership