227. • Some of the problems faced by the floriculture producer in Pakistan:
• It is difficulty of a farmer to obtain quality plants in the desired variety.
• Availability of appropriate facilities for harvest and post-harvest management.
• Imbalance fertilizer application
• Non availability of sufficient amount of water in accordance to its need.
• Low productivity and high cost of production
• High percentage of post harvest losses
• Inadequate storage facilities and outdated methods used in processing/packing
• Inadequate market information
• Difficulty in obtaining a suitable land for expansion and in obtaining financial
assistance.
• Lack of irrigation facilities
• Non availability of cold chain storage facilities
• Lack of appropriate packaging for floriculture produce.
• Lack of well established information database.
• Lack of infrastructure to support the technology development, Education and
training.
228. • Opportunities:
• Continued development of exports of high quality flowers and
bulbs into overseas markets,with special emphasis of roses for oil
extraction.
• Continued support for the expansion and development of the
flowers bulb sectors of the industry.
• Encouraging and supporting the formation of bulb certification
scheme, particularly for bulb exports.
• Promoting opportunity for the development of native flora for the
domestic and export markets.
• Identification of market niches that can be supplied talking
advantage of Pakistan’s climate.
• Increase the networking ability of the industry and the work with
key grower groups to increase their market access.
• Increase the industry’s access to skill based training schemes.
229. • Challenges:
•With some popular flowers types oversupplied
in the international markets,ensuring the quality
and quantity of products will be important to
maintain market share and development of
export opportunity.
• Increasing national coordination of the industry
to maximize the effectiveness of marketing
promotion in export market.
• Ensuring the availability of skilled labor during
harvesting. Processing is labored intensive and
vital for the product quality