2. Advertising(definition)
Advertising is a form of communication for marketing and used to
encourage or persuade an audience (viewers, readers or listeners;
sometimes a specific group) to continue or take some new action.
Most commonly, the desired result is to drive consumer behavior with
respect to a commercial offering, although political and ideological
advertising is also common. The purpose of advertising may also be
to reassure employees or shareholders that a company is viable or
successful. Advertising messages are usually paid for by sponsors
and viewed via various traditional media; including mass media such
as newspaper, magazines, television commercial, radio
advertisement, outdoor advertising or direct mail; or new media such
as blogs, websites or text messages.
3. Advertising (Criticisms)
While advertising can be seen as necessary for economic growth, it is not
without social costs. Unsolicited commercial e-mail and other forms of
spam have become so prevalent as to have become a major nuisance to
users of these services, as well as being a financial burden on internet
service providers. Advertising is increasingly invading public spaces, such
as schools, which some critics argue is a form of child exploitation. In
addition, advertising frequently uses psychological pressure (for example,
appealing to feelings of inadequacy) on the intended consumer, which may
be harmful. Many even feel that often, advertisements exploit the desires
of a consumer, by making a particular product more appealing, by
manipulating the consumers needs and wants.
4. Advertising
Product placement, or embedded marketing, is a form of
PPL(Pr
advertisement, where branded goods or services are placed in a context
oduct
Placem usually devoid of ads, such as movies, music videos, the story line of
ent) television shows, or news programs. Traditionally the product placement
is not disclosed at the time that the good or service is featured.
A jingle is a short tune used in advertising and for other commercial uses. The
jingle contains one or more hooks and moaning that explicitly promote the
product being advertised, usually through the use of one or more advertising
Jingle
slogans. Ad buyers use jingles in radio and television commercials; they can also
be used in non-advertising contexts to establish or maintain a brand image.
Jingles are a form of sound branding. In Korea it called CM song.
