Digital media vehicles


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Digital media vehicles

  1. 1. Media Vehicles in the Digital World Dr.G.P.Sudhakar
  2. 12. Some Definitions Digital World : The Internet, mobile world, and the convergent world Medium – The means of communicating a message.There are three; one to one, mass media, and new media ( the digital world) Media Vehicle : Specific print or electronic medium employed in an advertising campaign. Any vehicle used to deliver an advertising message.  Media vehicles include television, radio, magazines, newspapers, transit, direct mail, Internet, mobile etc The wonderful aspect of the digital world is that it offers all the personalization opportunities of a one to one medium as well as the advantages of mass communication.
  3. 13. The Digital World <ul><li>Medium : New Media </li></ul><ul><li>Media Vehicles: Online News channels, Blogs, SMS, Twitter, </li></ul>
  4. 14. Types of Media Vehicles <ul><li>Display </li></ul><ul><li>Search </li></ul><ul><li>Permitted Push – Also a type of display! (audience of one) </li></ul>
  5. 15. Display Opportunities on the web <ul><ul><li>Internet advertising </li></ul></ul><ul><ul><ul><li>Banners </li></ul></ul></ul><ul><ul><ul><ul><li>Online news channels/portals/other sites </li></ul></ul></ul></ul><ul><ul><ul><li>Sponsored pages </li></ul></ul></ul><ul><ul><ul><ul><li>In portals, hubs, </li></ul></ul></ul></ul><ul><ul><ul><li>Classifieds </li></ul></ul></ul><ul><ul><ul><ul><li>Craigslist/ </li></ul></ul></ul></ul><ul><ul><ul><li>Listings </li></ul></ul></ul><ul><ul><ul><ul><li>Yellow pages </li></ul></ul></ul></ul>
  6. 16. “ T he Indian internet has clearly hit an inflection point. At the end of 2010 India crossed 100 million internet users, which makes it the third largest internet market in the world. The interesting point is that only 30 million of them access the Net from home and over 40 million access it at work. Another 30 million do it from cyber cafes.  On an average Net users spend close to 16 hours a week online. This is higher than the average time an Indian viewer spends watching TV, which is 14 hours a week.   Online advertising  that was virtually non-existent three-four years ago has crossed Rs1,000 crore and the entire advertising industry was around Rs25,000 crore last year. The online ad market is expected to touch Rs 5,000 crore by 2015.” 9
  7. 17. <ul><li>YouTube Channel </li></ul><ul><li>Blogging </li></ul><ul><li>Website </li></ul>
  8. 18. Permitted Push <ul><li>Social Network </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Linked-in </li></ul></ul></ul><ul><ul><li>Face book/Linked in </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Location specific messages </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>News subscription </li></ul></ul><ul><ul><ul><li>[do not disturb scheme] </li></ul></ul></ul><ul><li>Email Campaign </li></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White papers </li></ul></ul><ul><ul><li>Sales letters </li></ul></ul><ul><ul><li>Invitations to online/offline events </li></ul></ul>
  9. 19. “ The study conclusively shows that the publicity effectiveness is superior in social media as compared to “traditional” onlinemedia. There is a similarity between social-media marketing and WOM advertising.In each case, the unbiased nature of the sender—and other perceptions of his or her credibility—play a greater role in social media than in traditional media.”
  10. 20. More than 800 million people in India now own mobile phones
  11. 25. Search - Media <ul><li>Search Engine Marketing </li></ul><ul><ul><li>Google Adwords </li></ul></ul><ul><ul><ul><li>Free listing/Pay per click </li></ul></ul></ul><ul><li>Search Engine Optimization </li></ul>
  12. 26. Thank You