A quick presentation that shows you some cost-effective things you can do to an old blog post to give it a make-over and a new lease of life ready for 2015.

1. How to give an
old post a new make-over
ready for 2015
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2. What you can do to your post:
• Optimise it
• Add more to it
• Change it
• Promote it
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3. How to optimise your post
Q: What is the first thing a
reader sees on your post?
A: The headline.
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4. How to optimise your post
The headline needs to be
persuasive, relevant, irresistible
and a life-changer – and should
describe exactly what the post is
about in an obvious, clear way.
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5. How to optimise your post
Q: Which element is the most
attractive to the search engines?
A: The keyword.
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6. How to optimise your post
The keyword (or phrase) needs to
resonate exactly which what your
reader is looking for, and be
strategically placed within the
headline, first paragraph, the blog’s
URL, title and meta tags for the best
results.
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7. How to optimise your post
Q: What catches the reader’s eye and
can say more than a 1000 words?
A: A great image.
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8. How to optimise your post
Insert images that are relevant,
descriptive and enhances the reader’s
understanding. They also would
benefit from alt-tags to make them
visible to the search engines.
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9. How to optimise your post
Q: What makes great connections
to your other content?
A: Relevant internal links.
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10. How to optimise your post
Find other relevant posts within
your blog (or even externally) and
link to them, either within the
content, or as a list for suggested
further reading placed after the
post.
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11. How to add more to your post
Q: What could enhance
your existing content?
A: An update, or a
response or follow-up.
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12. How to add more to your post
Updating your post provides extra
content for the search engines to
index. Alternatively writing additional
posts that respond to or follow-up the
subject can be suitably linked back to
the original.
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13. How to change your post
Q: What could capture the
attention of another kind of
audience?
A: Reproduce your message in
another format or use different
media.
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14. How to change your post
Saying the same message in a different
way will resonate with more people.
Try creating an Infographic, recording a
podcast, producing a Slideshare
presentation or broadcasting a video
to capture the attention of a different
audience.
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15. How to change your post
Q: Where could you position what
you say in front of more people?
A: Rewrite it as a guest post and
get it published on a relevant and
popular blog.
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16. How to change your post
Take time to rewrite your post as a
guest post. This needs to be
relevant for the host blog’s
readers, and sensitive to the blog’s
subject and author’s expectations.
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17. How to promote your post
Q: Where could you find more
people to see your post?
A: Paste its headline and URL
link into social media.
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18. How to promote your post
Remember is better to engage on
social media rather than just dump
your blog’s URL and leave, so strike
up a discussion or ask a question to
capture your readers’ attention, and
don’t forget to respond too.
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19. How to promote your post
Q: What also would place your post
in front of an interested audience?
A: Mention or link to it in your next
newsletter.
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20. How to promote your post
If you use other forms of communication
such as a newsletter, you could mention
your post either within the conversation
or as suggested further reading for your
subscribers.
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21. How to promote your post
Q: What would draw more
attention to your post?
A: A roundup with other
great posts.
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22. How to promote your post
Every few months write a roundup
post that includes linked references
to other relevant content in your
blog, including your old post.
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23. What will you do in 2015?
Even if you take just one
post, and do just one new
thing to it, this will make a
difference for your readers
and may attract the search
engines to index it again!
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24. Alice Elliott (Fairy Blog Mother)
http://twitter.com/alice_elliott
http://www.facebook.com/FairyBlogMother
http://uk.linkedin.com/in/aliceelliott
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