We are lucky to have just over a million monthly readers for the Buffer Social blog (https://blog.bufferapp.com/). Here're some of the lessons I've learned while working on the blog.

1. Growing a Blog to Over a
Million Readers:
Lessons From Buffer

2. Content Crafter
Buffer

3. Buffer blog

4. Lessons learned from
growing the Buffer blog

5. 1. Create a content system

6. 1. Create a content system
Editorial calendar

7. 1. Create a content system
Regular reviewsEditorial calendar

8. 1. Create a content system
Regular reviewsEditorial calendar Style guide

9. 2. Understand search vs social content

10. 2. Understand search vs social content
● Optimized for keyword ranking
● Aim: Long-term traffic
● Optimized to social shares
and engagement
● Aim: Reach new audience

11. 3. Pay attention to long-term traffic

12. 3. Pay attention to long-term traffic

13. 3. Pay attention to long-term traffic

14. 3. Pay attention to long-term traffic
● Basic keyword research
● Yoast SEO plugin
● Start early

15. 4. Update evergreen articles

16. 4. Update evergreen articles

17. 4. Update evergreen articles
● Evergreen topics but outdated information
● Update content + published date

18. 5. Write many headlines

19. 5. Write many headlines
2,044 / 56,750 = 3.6%

20. 5. Write many headlines

21. 5. Write many headlines

22. 5. Write many headlines

23. 5. Write many headlines
Yoast SEO plugin

24. 6. Build promotion into production

25. 6. Build promotion into production

26. 6. Build promotion into production
1. Think and write 90% of the content
2. Identify a partner brand
3. Send an email to gauge their interest
4. Edit and promote

27. 6. Build promotion into production

28. Lessons
1. Set up a content system
2. Understand search vs
social content
3. Pay attention to
long-term traffic
4. Update evergreen
articles
5. Write many headlines
6. Build promotion into
production

29. Thank you!
Any questions?
@alfred_lua

30. Buffer