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How to Get 1 Million
Viewers of Your Blog
With blogging
experts:
Elisa Gabbert
and
Ginny Soskey
House Keeping Notes
1  This webinar is recorded. To view the full
recording, go to: bit.ly/blog1webinar
2  Interact with u...
Meet Your Experts
Ginny Soskey
Head of Marketing Blog, HubSpot
@gsosk
Elisa Gabbert
Head of Blog, WordStream
@Egabbert
Agenda
1  Keyword Research
2  Management
3  Optimization
4  Promotion
1 Keyword Research
The absolute bare
minimum content
strategy is keyword
research.
The Super Basic Way:
Use a keyword tool and see what pops up.
The More Advanced Way…
Step 1: Use the AdWords Keyword Planner to find
topics broken down by keywords.
Step 2: Dig into an ad group to get a content-ready
cluster of related keyword terms.
Pro Tip: Use WordStream’s Free Keyword
Niche Finder
www.wordstream.com/keyword-niche-finder
Pro Tip #2: Use the Keyword Planner to steal
ideas from your competitors and heroes.
Step 3:
ü Long Tail
Step 3:
ü Long Tail
ü Evergreen
Pro Tip #3: Use Google suggestions.
Pro Tip #4: Scroll down to see related searches.
Step 5
Keep going.
•  Dig through your keyword referrals in Google Analytics
•  Browse sites like eHow, Yahoo Questions, and Quora for
topics...
Blog Management2
Inspired?
WHETHER YOU BLOG ONCE A MONTH OR
ONCE AN HOUR, A PROCESS IS CRITICAL
Businesses who blog are
more likely to see a
positive ROI than those who
don’t blog (HubSpot, State of Inbound 2014)
13x
Create An
Editorial Calendar
Have a Backlog of Post Ideas
Vary Content Types
Create an Organized Inbox
Key Takeaways
1  Create an editorial calendar
2  Have a backlog of ideas
3  Vary the types of content you post
4  Keep you...
Optimize3
Tip 1:
Your main keyword
should be the one with
the most traffic volum
For example:
www.yourbusiness.com/blog/best-selling-perfumes
Best Selling Perfumes of 2014
Tip 2:
Write great headlines.
A great headline is an art form.
•  Use lists
•  Create curiosity
•  Make it clear that your content is actionable
•  Address your reader directly
How to W...
Tip 3: You don’t have to keyword stuff!
•  Subheadings
•  Image file names and alt text
•  Anchor text
•  The meta description
Instead of keyword stuffing, focus ...
Deep Dive: Subheads
TITLE: Guide to Using Social Media for Business
I.  Intro: How many people use social media daily?
II.  Who is using socia...
Tip 5: Link Internally
Tip 6: Write follow-up articles to your most
popular posts
•  Does the keyword appear enough times?
•  Can you include more related keywords?
•  Can you build more external links wi...
Blog Promotion
& Optimization
4
Optimize
Blog Posts
for Sharing
CTA & Subscriber Sidebar
CTA & Subscriber Sidebar
Promote Your Blog!
Social Media Promotion
Tweets with
images
generate 31%
more visits.
(HubSpot)
Promotional Through Email
Paid Promotion
1  Social media
2  Outbrain
3  Remarketing
Website Placement
1  Homepage
2  Related product pages
3  Subscriber page
4  Content downloads
Q&A
#Blog100
@Gsosk & @Egabbert
Additional Reading from HubSpot:
“How to Get 100,000 Blog Subscribers”
www.wordstream.com/google-adwords! www.wordstream.com/landing-page!
Grade Your AdWords Account" Grade Your AdWords Landing...
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Get 1 million blog viewers deck

Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?

During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.

You'll learn how to create the right content for your audience, target keywords for a higher SEO rank, utilize other paid promotional channels, and above all, drive blog traffic.

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Get 1 million blog viewers deck

  1. 1. How to Get 1 Million Viewers of Your Blog With blogging experts: Elisa Gabbert and Ginny Soskey
  2. 2. House Keeping Notes 1  This webinar is recorded. To view the full recording, go to: bit.ly/blog1webinar 2  Interact with us on Twitter using #Blog100
  3. 3. Meet Your Experts Ginny Soskey Head of Marketing Blog, HubSpot @gsosk Elisa Gabbert Head of Blog, WordStream @Egabbert
  4. 4. Agenda 1  Keyword Research 2  Management 3  Optimization 4  Promotion
  5. 5. 1 Keyword Research
  6. 6. The absolute bare minimum content strategy is keyword research.
  7. 7. The Super Basic Way: Use a keyword tool and see what pops up.
  8. 8. The More Advanced Way…
  9. 9. Step 1: Use the AdWords Keyword Planner to find topics broken down by keywords.
  10. 10. Step 2: Dig into an ad group to get a content-ready cluster of related keyword terms.
  11. 11. Pro Tip: Use WordStream’s Free Keyword Niche Finder www.wordstream.com/keyword-niche-finder
  12. 12. Pro Tip #2: Use the Keyword Planner to steal ideas from your competitors and heroes.
  13. 13. Step 3: ü Long Tail
  14. 14. Step 3: ü Long Tail ü Evergreen
  15. 15. Pro Tip #3: Use Google suggestions.
  16. 16. Pro Tip #4: Scroll down to see related searches.
  17. 17. Step 5 Keep going.
  18. 18. •  Dig through your keyword referrals in Google Analytics •  Browse sites like eHow, Yahoo Questions, and Quora for topics – Questions make AMAZING keywords for blogging! •  Browse Wikipedia (Table of Contents, “See also”) More ways to find long-tail keywords:
  19. 19. Blog Management2
  20. 20. Inspired?
  21. 21. WHETHER YOU BLOG ONCE A MONTH OR ONCE AN HOUR, A PROCESS IS CRITICAL
  22. 22. Businesses who blog are more likely to see a positive ROI than those who don’t blog (HubSpot, State of Inbound 2014) 13x
  23. 23. Create An Editorial Calendar
  24. 24. Have a Backlog of Post Ideas
  25. 25. Vary Content Types
  26. 26. Create an Organized Inbox
  27. 27. Key Takeaways 1  Create an editorial calendar 2  Have a backlog of ideas 3  Vary the types of content you post 4  Keep your inbox organized
  28. 28. Optimize3
  29. 29. Tip 1: Your main keyword should be the one with the most traffic volum
  30. 30. For example: www.yourbusiness.com/blog/best-selling-perfumes Best Selling Perfumes of 2014
  31. 31. Tip 2: Write great headlines. A great headline is an art form.
  32. 32. •  Use lists •  Create curiosity •  Make it clear that your content is actionable •  Address your reader directly How to Write Great Headlines:
  33. 33. Tip 3: You don’t have to keyword stuff!
  34. 34. •  Subheadings •  Image file names and alt text •  Anchor text •  The meta description Instead of keyword stuffing, focus on:
  35. 35. Deep Dive: Subheads
  36. 36. TITLE: Guide to Using Social Media for Business I.  Intro: How many people use social media daily? II.  Who is using social media? III. What is social media used for? IV.  How to use social media Example Blog Post Outline:
  37. 37. Tip 5: Link Internally
  38. 38. Tip 6: Write follow-up articles to your most popular posts
  39. 39. •  Does the keyword appear enough times? •  Can you include more related keywords? •  Can you build more external links with some targeted outreach? •  Can you better address the intent of the keyword? Tip 7: Don’t forget about post-publish optimization
  40. 40. Blog Promotion & Optimization 4
  41. 41. Optimize Blog Posts for Sharing
  42. 42. CTA & Subscriber Sidebar
  43. 43. CTA & Subscriber Sidebar
  44. 44. Promote Your Blog!
  45. 45. Social Media Promotion
  46. 46. Tweets with images generate 31% more visits. (HubSpot)
  47. 47. Promotional Through Email
  48. 48. Paid Promotion 1  Social media 2  Outbrain 3  Remarketing
  49. 49. Website Placement 1  Homepage 2  Related product pages 3  Subscriber page 4  Content downloads
  50. 50. Q&A #Blog100 @Gsosk & @Egabbert
  51. 51. Additional Reading from HubSpot: “How to Get 100,000 Blog Subscribers”
  52. 52. www.wordstream.com/google-adwords! www.wordstream.com/landing-page! Grade Your AdWords Account" Grade Your AdWords Landing Pages"

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